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5 min

5 areas where you can use expert insight for your business

Learn 5 areas where you can use expert insight for your business

Feb 7, 2023
B2B market research
B2C market research


Expert insight is a valuable resource that can help you make smarter decisions, engage customers better, and improve your company overall. What exactly is expert insight? It's essentially a set of opinions on an issue from people who are experts in that field. The opinions are generally gathered through surveys or interviews and then analysed to find trends among them. These trends can be used to make strategic decisions for your company on everything from product development to sales automation and everything in between. Here are 5 areas where expert insight can help:

5 areas where you can use expert insight for your business

Expert insight is a way for companies to get the most out of their data. It's all about harnessing the knowledge of experts, which has traditionally been hard to do. Expert insight helps you by providing you with better data, faster insights, and more reliable business decisions.

1. Customer segmentation

Customer segmentation is a way to divide customers into groups based on their common characteristics. It helps you understand your customers better and make better decisions about how to market to them, such as which types of products or services they might be interested in buying from you.

Segmentation is especially important when it comes time for marketing campaigns since knowing who your ideal customer is will help guide what messages you send out via social media or email newsletters.

Expert insights are a powerful tool in customer segmentation. They can be used to help you understand the characteristics of your customers and what they need in order to succeed with your product or service. Expert insights can also help identify key pain points that need to be addressed with your product or service, or even the gaps between your brand and the needs of your customers.

By using expert insights, you can create a better understanding of what your customers want from you and how they want it delivered. This will allow you to develop more effective strategies for customer acquisition and retention by tailoring those strategies based on what is important to each customer segment.

2. Product Development

You can use expert insight to help you design products that your customers will love.

You might already know the answer to this question: What do your customers want? But if not, here's how expert insight can help. You may have heard of "personas," which are fictional characters representing archetypal customer segments or types. Personas are an excellent way of understanding what people really need from the product that you're designing. However, they aren't always easy to create on your own. Expert insight helps fill in gaps by informing persona creation with actual user data and feedback from real users. This enables teams working on new products or features at companies that use expert insight for product development as part of their UX research process. They do this to better understand their target audience so they can deliver great experiences without compromising performance or scalability.

3. Marketing Strategy

Marketing strategy is a plan for how you will reach your target audience, and create brand awareness and image. An expert insight can help you define your target audience, create a marketing strategy that aligns with their needs, and determine the best channels for reaching them. Learn more about brand image here.

A lot of businesses make the mistake of thinking they need to be everywhere at once when it comes to marketing their business. However, this isn't always true. It all depends on what kind of service or product you're offering and who would benefit from it most (i.e., your target market).

The field of marketing and communications is an exciting one, but it can be difficult to know where to start. By working with an expert in this area, you'll be able to get valuable advice on how best to reach new customers and grow your business. They can help you understand what makes people tick, as well as how they communicate with one another. This will give your business a competitive advantage over other companies that don't have access to such information. If done right, it could even mean increased profits.

Marketing and communications professionals can help you understand your audience better, as well as what they want from you. This kind of insight could be the difference between a company that succeeds and one that fails. If you're thinking about hiring an expert in this area, here are some things to consider:

What are the biggest challenges facing my company right now? What do I want to achieve in the next year? How can I better connect with the people who matter most to my business (customers, employees)?

Expert insight is critical for developing a strong, effective marketing and communications plan. You can use it to:

  • Understand your target audience. What do they want? How do they behave? Where do they go online? How can you reach them on social media, in person, or via other channels such as email or SMS messaging?
  • Identify opportunities for growth in terms of revenue generation or profitability by identifying areas where there is an underserved market segment or an untapped opportunity in existing markets.

4. Sales and Marketing Automation

You can use expert insight for marketing automation and sales automation. In addition, you can also use it for lead generation, lead nurturing and lead scoring.

Once expert insights are gathered, you can also use them for campaign management and reporting. Additionally, you can use them as an inbound tool to track your leads, nurture them, qualify them, and then convert them into customers.

5. Competitive Analysis

Competitive analysis is one of the most important steps you can take in developing a marketing strategy. It involves identifying your competitors, understanding their strengths and weaknesses, market position, marketing strategies, and customer base.

As the field of competition analysis continues to grow, so too does the need for data-driven insights. Expert insights can play a vital role in the competitive landscape, as they give you a better understanding of what your competitors are doing and how they're performing.

Expert insights can be used in a variety of ways when it comes to competition analysis:

  • Understand how competitors are performing relative to one another or relative to their own historical performance
  • Identify opportunities for improvement and growth within your own organisation
  • Understand where your competitors' strengths lie and where they might be vulnerable

Expert insight can be used in a variety of ways

You can use it to make smarter decisions, engage customers better, and improve your company overall.

The problem with this, however, is that there are so many sources of data, it can be overwhelming to know how to use it all. It’s not just a matter of collecting data, it’s about knowing how to use it effectively. That’s where analytics comes in. By leveraging data from all the different sources, you can gain valuable insights. These will help drive better business decisions and improve your customer experience overall.

Expert insights are a way to discover insight into a specific topic by exploring the experiences of experts in that field. These insights can be used in many ways, but it's worth noting that they're particularly useful for companies who are trying to reach new audiences or appeal to people who aren't familiar with their brand.


Sales teams can use expert insight to understand their customers, the market, and the competition.

  • Customer research: Sales teams can use customer data to better understand their customers' needs and preferences. This will help them tailor marketing campaigns in order to attract more leads. They can also use customer insights when pitching new products or services by understanding what those clients need most.
  • Market intelligence: Salespeople often have access to information about competitors' pricing strategies and product offerings. However, they may not be aware of how these factors impact consumers' buying decisions when making purchase decisions.

Client engagement

You can use expert insight to improve client engagement. If you want to increase the number of sales and conversions, it's important that you understand your customers better. You need to know what they want from you, what kinds of questions they have about your business, and how they feel about it overall.

To do this effectively, consider using expert-based research methods such as surveys or focus groups that ask people about their experiences with your products or services. This will help uncover any issues with either product quality or customer service.

Operations and operations support

Operations are the day-to-day functions that make your company run. For example, if you're a retailer, your operations team may handle things like inventory control, payroll, and human resources (HR).

While operations support is vital to an organisation, it's often overlooked by those who are focused on other aspects of the business.

Operations and operations support are two areas where expert insight can be used to address issues that arise in the day-to-day running of your business. You may have an established process for handling certain tasks. However, there are always going to be things that happen unexpectedly. Expert insight can help identify these issues before they become serious problems. This allows you to make changes or adjust procedures accordingly so that everything runs smoothly from then on out.

Another benefit of expert insight is its ability to help you make decisions based on data rather than emotion or personal preference alone. 

Expert insight can help you make smarter decisions and engage customers better

The best part is that it doesn't require any additional time or money on your part. Expert insight is a great way to get the most out of your team without having to hire more people or spend more money on training programs.

What is Expert Insight? Expert insight is the perspective of an expert in a particular field. It’s information that only comes from having experience within your industry or niche. It can also be referred to as “expert knowledge” or “expertise.”

Expert insight is useful because it helps you make better decisions for your business. It can help inform everything from product development to marketing campaigns and customer service. Expert insight also helps you engage with customers better. This is because it gives you a deeper understanding of their needs and wants.


Expert insight is a new way to get the knowledge and industry insights you need to make better decisions. It's an all-in-one platform that combines the power of curated data with expert analysis, so you can ask questions about anything, even if it's not covered by other systems. The platform is designed to be used by teams in any industry, from marketing to finance to product development, anywhere where you need data and opinions to make better decisions.

Expert insight is a valuable resource that can help businesses make smarter decisions and engage customers better. It is important to note that expert insight comes in many forms, so there are multiple ways to use it within your company. You can also use expert insight to create better products and services for your clients, as well as grow faster than your competitors do!

Expert insights are a way to learn about what customers want. They can be used to determine whether a product is feasible or to develop a marketing strategy. Learn more about expert insights in our recent blog.

One way expert insights can be used is by asking experts in the field if they would buy your product. By asking experts what they would do with your product in their daily lives, you can get a feel for how much demand there is for it.

Another way to use expert insights is by creating prototypes and then getting feedback from experts. If you want feedback on whether or not your prototype is usable, try asking an expert to test it out and give you feedback on how easy it was for them to understand and use.

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