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7 min

5 benefits of a global survey for your research

Learn the 5 benefits of running a global survey for your research in this post

Mar 8, 2023
B2B market research
B2C market research


Global surveys give you a better understanding of how your product or service is perceived by consumers around the world. A global survey can help you gain insight into how customers interact with your brand, including what they like about it and where they'd like to see improvements. Global surveys also allow businesses to learn more about their audience. This is so that they can better tailor their marketing strategies for future growth opportunities.

1. Know your audience through a global survey

Global surveys are a great way to get a better feel for who your audience is and what they want. Let's say that you're trying to gain insight into how people think about a particular topic. Or, you may find out that there are certain demographics that need more attention than others in order to reach them with your message. In this case, global surveys can help you understand exactly who these people are and how they behave.

2. Global survey results can help you make better decisions

A global survey will help you make better decisions and improve your organisation's performance. Here are a few reasons why:

  • Global data is more accurate than local data because it provides a more complete picture of the situation. For example, if you want to understand what consumers think about your product or service, then you need information from around the world rather than just in one country or region.
  • A global survey can give you insights into cultural differences that may affect how people respond to questions or behave towards brands or products. 

3. You can find new markets and opportunities through a global survey

Some of the most important information you get from a global survey is not just what your customers think of your product or service, but where they're located. If you've been selling only in the United States, for example, you may discover that there are many potential customers in Europe or Asia that you haven't tapped into yet. Or, you may find out that those markets are already saturated with competition from other companies. A survey will help guide how you plan future marketing campaigns.

4. It's easier to keep track of your data using a global survey

Imagine you're in a meeting, and you need to know if your survey has been completed. With a global survey, it's easy to see who has responded and who hasn't. This gives you an idea of how much work still needs to be done before the deadline.

In addition, it's easier for researchers to keep track of their data when they have one central location where they can manage all their surveys. This saves time and money because there are no duplicate efforts involved with creating separate databases or spreadsheets for each study.

5. You can get more accurate data

One of the biggest benefits of conducting a global survey is that you can get more accurate data. A global survey gives you the option to conduct the survey in the local language of the respondent. When you have native speakers asking questions in each language (and making sure everyone understands), there's less room for error and confusion.

The benefits of global surveys outweigh the challenges of collecting them

Once you have decided to conduct a global survey, there are many benefits that you can gain.

There are also challenges to consider when collecting data from around the world. The following is an overview of some of these challenges:

  • Make sure that your survey is available in all languages that your target audience speaks. You can do this by translating the survey into each desired language or providing instructions on how to complete it in their native language.
  • Another thing is ensuring that respondents understand what they're being asked to do and why they're being asked it. This may require additional information in order for them not only to understand but also to trust you as a company.

In the following sections, let's look at some additional benefits of a global survey.

It's cost-effective

A global survey can be a cost-effective way to conduct research. The first advantage of a global survey is that it gives you access to a large number of respondents and the ability to compare their responses, which helps you find out what people think about your product or service in different countries. This information can help you make informed decisions about marketing strategies, product development, and other business decisions.

For example, if you're running an online store selling products from around the world, then conducting an international survey will allow you to identify any differences between customers based on where they live (for instance: whether they prefer using credit cards over PayPal).

A global survey is an excellent way to find out more about your audience

There are many ways in which you can use this information, including:

  • Understanding what motivates them to take part in an online survey;
  • Identifying any differences between different regions or countries; and
  • Learning more about their attitudes towards certain issues.

A global survey can help you get a broader perspective on your brand and its image

Surveys are an excellent way to get feedback from consumers all over the world about your product or service. You can use the results of such a survey to determine whether there are any issues with the way customers in different countries perceive your company. Or, you can find out if there are opportunities for improvement in terms of customer satisfaction or loyalty rates.

Conduct a global survey to give you a better understanding of your product

  • Global surveys allow you to collect data from a large number of people in different countries. This can give you an overview of the market and help identify potential areas for improvement.
  • Conducting global surveys is an effective way to understand consumer preferences in different markets around the world. This is so that you can make informed decisions about future products, services, and marketing campaigns.

Use a global survey to see how effective your marketing is

You can use a global survey to see how consumers in different countries respond to your marketing tactics, including advertising campaigns and new products or services.

It can help you gain insight into consumer preferences and behaviours around the world.

A global survey will allow you to collect data from a wide range of people across many different cultures. This is so that you can make better business decisions about your product development plans or new marketing initiatives such as advertising campaigns or online promotions.

Here are some benefits of doing a global survey:

  • You'll learn more about your customers and their needs.
  • You can create better products based on this information.
  • The results will help inform future marketing campaigns.

Researching customer behaviours in different cultures can help you identify opportunities for growth

You may be wondering, "How can I take advantage of this information? How do I use it to improve my business?" You can start by understanding the benefits of a global survey.

  • Global surveys allow you to conduct research on a global scale. This means you can learn more about your customers' behaviours in different cultures and markets and identify opportunities for growth.
  • A global survey helps you understand how people think about the subject matter you're researching. This is so that when it comes time for making decisions based on those results (for instance, marketing campaigns), they'll be more informed than ever before.

Let's say that you have a product or service that you want to sell. However, there's a problem: your target audience is spread across multiple countries. You need to figure out how to reach them all, but launching an international campaign can be expensive and time-consuming.

In this case, conducting a global survey may be the right choice for you. By asking questions about consumers' preferences and behaviours in different cultures and markets around the world, along with their demographic information, you'll get valuable data about what makes them tick. This knowledge can help you identify opportunities for growth while also saving money on research efforts (and reducing risk).

A global survey can help you target a broader audience

Whether you focus your research on one particular country or region, or if it's meant to be applied globally, a global survey can be an effective way of gathering information from people who may not otherwise have been included in your sample. In fact, some surveys are designed specifically for this purpose: they're called "multi-country" surveys because they target people across multiple countries.

It makes you understand the needs of your audience

You can ask questions about what they like and don't like, as well as their opinions on certain topics. You can use this information to improve your product or service. Additionally, it will give you insight into what people around the world want from you in the future.

To be able to create a successful product, service, or idea, it's important to know what customers want and need. A global survey can help you do this by asking questions that are relevant to all audiences around the world. For example: "What are some ways we could improve our website?" or "How would you feel about receiving emails from us?"

A global survey helps you reach new markets

It can give you insight into consumer behaviour and preferences in countries around the world. This allows you to better understand how these consumers think, feel, and act when it comes to your product or service. This information can be used for market expansion strategies and brand development programs that are tailored specifically for each region.

It helps you build brand awareness internationally

For example, if you're a small business owner and want to grow your company's presence in the marketplace, then conducting a global survey will be an effective way of doing so. Surveys are an effective way of getting feedback from customers who have previously purchased products or services from you. They can give you valuable insight into how they feel about their experience as well as what else needs improvement. This information will help improve future sales strategies by giving businesses an idea about what their customers want. In this way, they know where their focus should be when creating new products or services for sale online

A global survey saves you time and money when it comes to market research

Let's say that you have an idea, and you want to get it out there as soon as possible. The problem is that there are so many steps involved in creating a new product or service, from developing the concept to testing it with potential customers.

It's important to keep track of all the details along the way, but it can be overwhelming! That's why market researchers often use surveys as part of their research process. They help them collect all kinds of information about people's preferences and behaviours so that they can focus on what really matters for their business or organisation.

It helps ensure that all aspects of your product are in line with international standards

For example, if you're a company selling toys, a global survey will show you where there is demand for your products and what types of toys children want to play with in each region. This information will allow you to customise your product line for different regions around the world.

A global survey also allows companies to gauge how well their marketing campaigns are working across countries and cultures. If a company has been running ads on Facebook targeting customers in Japan but only sees minimal engagement from those ads, it might mean that its messaging isn't resonating with Japanese consumers. Or, maybe there's something else going wrong behind the scenes. For example, perhaps they don't have an active enough presence on other social networks.

Global surveys are extremely beneficial for any business looking to expand its reach

Global surveys can be used to:

  • Gather feedback from customers across the world.
  • Find out what products or services they like, dislike, and would like to see added in the future.

They can be conducted in less than 10 minutes and provide you with valuable insight into what your target audience thinks about your product or service.

Surveys are also useful for gathering feedback on specific issues that you may have identified during the market research phase of your project. For example: you might want to know how many people consider themselves "tech-savvy" enough to use your website's new payment system.

Surveys allow you to collect data from anywhere in the world at any time. This makes them ideal for companies looking to expand into new markets or make changes within existing ones.

Surveys are often used to collect data from a wide range of people in order to get a general idea about what's going on in the world. They're also useful for testing theories or ideas that researchers have about certain topics.

Surveys can be done online or through phone calls; either way, if you ask enough questions about your topic area and ask them well enough (with good wording), you'll get lots of useful information back from respondents!


In conclusion, global surveys are an excellent way to gain insights into your audience's needs and behaviours. They can help you target new markets, build brand awareness internationally and save time and money when it comes to market research. These benefits outweigh any challenges associated with collecting data from around the world!

Liked reading this article? You also might want to check out: Best practices for programming and scripting a global B2B survey.

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