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6 min

6 advantages of a B2B survey provider

A guide explaining the top 6 advantages of having a B2B survey provider

Dec 18, 2022
B2B market research

Introduction to a B2B survey provider

When you start a business, you want to be able to reach all of your potential customers. This is where a B2B survey provider can help. With their experience in the industry, they can offer up a solution that meets your needs quickly and at an affordable price. Here are some of the main 6 advantages of using an experienced B2B provider:

1. Access to all markets globally

  • The first advantage of a B2B survey provider is that it allows you to reach all markets globally. You can reach a wide range of audiences, including people who are difficult to reach and hard to find. This includes those who are hard to contact or convince.
  • For example, if you want to conduct a survey in China but don't speak the language, using a B2B survey provider will allow you to access this market without having any language barriers.

A B2B survey provider will also allow you to reach people who are difficult to find. This could be because they are in an industry where they are hard to contact. Or it could be because they don't want to be contacted. If your survey is sent out through a B2B survey provider, it can still reach these individuals without any problems.

2. Speed

This is a major benefit of working with a B2B survey provider. Speed of delivery and data analysis are both important to you as a business owner or manager. You want to get your results quickly so you can take action on them. If you’re hesitant about outsourcing this aspect of your business, remember that the surveys themselves will still be conducted by an internal team. It’s just that the data collection and analysis would be outsourced instead.

When you outsource survey data collection and analysis, you have access to a team of experts who have the experience and knowledge to handle your project. You don’t need to worry about overloading your internal team with too much work or training them on new technology.

Survey outsourcing also allows you to focus on what’s important for your business. As a manager, your time is valuable and should be spent on tasks that are most beneficial to the company. If you outsource survey data collection and analysis, it frees up more of your time. By doing so, you can focus on improving customer satisfaction levels or implementing strategic marketing campaigns.

3. Cost-effectiveness

As a business owner, you have many things to consider when surveying your customers. One of the things that can make or break your survey is its cost. If you are looking for an affordable option, then a B2B survey provider is for you. With their competitive prices and no hidden fees, it only makes sense to hire a provider that offers the best deals on surveys with no hidden costs.

With this in mind, here are some tips:

  • Get quotes online without any extra services. No need to pay extra for phone calls or emails when all they want is information from you regarding your company's needs and budget parameters so they can give better estimates on what type of services would be most suitable based on what kind of questions will be asked during the survey. This usually depends on the nature and the length of the survey project.
  • Keep costs down by using a B2B provider. Instead of running a B2B survey project on your own, you can keep your company's costs down by outsourcing this instead.

Ask for a free consultation. If you feel like the provider is asking too much from you just to get a quote, it is best to ask for a free consultation first. This is so that they can explain their services without any pressure on your part. This way, you can determine if their services are really worth the price or not before committing to anything.

4. Language capabilities

When you're thinking about your B2B survey provider, you may have language in mind as one of the things that needs to be considered. If so, it's good news for you! B2B survey providers can offer surveys in many different languages, so if you want one in Spanish or Chinese or French, or any other language besides English—no problem! You won't have to worry about having someone translate the survey into another language and then back again so that everyone understands what they're being asked. You can choose your own words and phrases. Alternatively, you can let us know what kind of questionnaire would best fit your target market.

Our survey platform can be customised to suit your needs. We'll help you design a survey that is easy for respondents to complete and understand. In addition, we've got some great resources if you need help getting started. Check out our blog page to know more about B2B market research.

5. Quality control capabilities

Quality control is a critical component of any survey. It is an ongoing process that ensures the data collected is accurate and reliable. Quality controls can be done by the survey provider or client in different ways, including manual or automated quality checks.

A manual quality check involves reviewing each response for accuracy, while an automated one will automatically flag invalid responses that don’t match up with predefined parameters set by your company.

It is important to note that the quality of your survey data will depend on how well you implement and execute quality control. A poor job at this stage can lead to inaccurate data, which can ultimately hinder your research efforts.

How to conduct a survey quality check? A survey quality check is an important part of any research project, and it’s something you should be doing on a regular basis. Here are some ways to ensure that your surveys remain error-free:

  1. Once you've developed your survey, test it with a small portion of your organisation.
  2. You can also see if your B2B survey is working by running dummy responses through it.
  3.  Use AI and Machine Learning tools to automatically spot and fix survey errors.

For more on survey errors, check out Qualtrics guide here.

6. Data analysis expertise of a B2B survey provider

Data analysis is one of the most important aspects of a successful B2B survey. A guide on survey statistical analysis can be found here.

When you're conducting research with a B2B provider, they will have access to the latest data analysis tools. This means that you'll get an accurate picture of how customers feel about your business and its products. The provider can help interpret the results and identify trends in your business so that you can improve it based on how customers are responding.

A B2B survey is a great way to get feedback from your customers. It will help you improve your products and services so that you can better meet the needs of your audience.

If you're looking for a B2B provider, look no further! We have a wide selection of data collection and programming services that can help you with your survey needs.

Meet your needs quickly with a B2B survey provider

One of the biggest advantages of using a B2B provider is that they can develop a survey for you quickly and at a cost-effective price. This is because the market research company has the technology, experience, and resources necessary to develop the survey in-house.

You will also be able to benefit from having your own B2B survey when it comes time to analyse data. Since most B2B providers have their own data analysis experts on staff, they are able to process results more efficiently than if you were doing this work yourself or outsourcing it to an outside firm (which would take up valuable resources).

When you work with a B2B provider, you will be able to benefit from their experience. They will be able to help you develop your survey in such a way that it can get the information that you are looking for and avoid any unnecessary questions or issues. They will also be able to offer suggestions for how best to administer the survey as well as how often it should be taken.

One disadvantage of using a B2B provider is that they are not as flexible as other options. This is because they are working with many different clients at any given time and may not be able to meet your specific survey needs 100%. They may also be unable to provide you with some data analysis services that you require.


A B2B survey provider is a great way to access markets globally, at a speed that fits your needs and budget. This is a cost-effective way of getting reliable data from your customers, which can be analysed by an experienced team.

If you’re curious about the B2B buying journey, as a market researcher, Forbes recently published an article about the same. Check it out here.

Are you running your first B2B survey? If so, you might want to check our recent blog post titled 'The Ultimate Guide to help you run your first B2B survey’. The guide runs you through everything you need to know when running this type of survey. Alternatively, you can contact us here.

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