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6 min

6 compelling strategies to get survey respondents

Learn 6 compelling strategies to get survey respondents

Feb 20, 2023
B2B market research
B2C market research


Survey respondents are people who take part in a survey. They provide answers to questions and their responses are used to help researchers make decisions. If you're looking for survey respondents, it's important to know how to recruit them. Surveys can be used for many different types of research. So, there are a number of ways to get people involved in your project. But if you don't have enough responses or the right kind of respondents, then your results won't be valid or useful! Here are six strategies that will help you get better results from your surveys:

1. Know your target audience

Knowing your target audience is the first step to building a survey that will get responses. To do this, you'll need to gather demographic and psychographic information about them:

  • What are their ages? Are they mostly male or female?
  • What kind of education do they have? How much money do they earn annually? 

The next step is learning where your respondents hang out online so you can reach them there when it's time for them to fill out the survey. For example, if most people in your target audience are active Facebook users who spend hours per day scrolling through their News Feeds, then this would be an ideal place for them to see an ad promoting your survey and click through directly into the registration page.

Online surveys are a great way to reach people who are difficult to contact and/or hard to get a hold of. These could be people who live in rural areas, work odd hours, or have limited access to phones. Online surveys also tend to be faster and easier than traditional phone surveys. You can set up your questions within a matter of minutes. In addition, they're less expensive because they require fewer resources such as call centres or interviewers.

2. Ask your current customers and clients to participate

Survey respondents are the people who answer survey questions. You can conduct a survey through a variety of mediums, including face-to-face interviews, phone calls, or online surveys.

If you're already selling a product or service to a group of people, chances are that they have some interest in what you have to say. Asking them for feedback will likely be easier than finding new participants who don't know you.

Finally, online surveys have the potential to reach a wider audience than traditional phone surveys. You can use them to get feedback from people around the world, not just your immediate neighbourhood or community. In addition, you can also ask your customers to participate in focus groups or interviews. You can use these sessions to learn more about their needs, desires, and preferences. Additionally, you can also use the information you gather to design a new product or service that meets their needs better than what's currently available on the market.

3. Target previous participants of a similar survey

You can also target previous participants of a similar survey. This strategy is best suited for surveys that ask similar questions. However, you can use it in any situation where you want to re-contact respondents (e.g., if you have run a pilot study or two). For example, let's say your organisation conducts annual surveys on workplace satisfaction and retention rates among employees. You could use email marketing to re-contact past participants and invite them back for the next round of data collection.

If email isn't an option for you, perhaps because your survey doesn't collect contact information from respondents, then consider using social media channels like Twitter or Facebook as another way to get in touch with respondents who may be interested in participating again.

4. Use social media to recruit respondents

Survey respondents are people who give their opinions to a survey. They are the ones who answer questions about themselves and their thoughts on a particular topic.

  • Social media is an excellent way to reach a wide audience and get people interested in your survey. You can share the link on Facebook, Twitter, LinkedIn, and other networks that will help you spread the word about your research project.
  • Promote the survey through social media channels. The more people who see your survey link, the greater your chance of getting a good sample size for analysis.

5. Contact people who appear to have expertise in your subject matter, or who have written about it online

One of the easiest ways to find survey respondents is by asking people who have already expressed interest in your subject matter. If you're conducting a survey on green living, for example, look at social media accounts and websites that focus on sustainability and environmental issues. These are excellent places to start when looking for potential experts or influencers who might be willing to contribute their thoughts and opinions through a survey.

6. Use your existing network to reach out to respondents

It's a good idea to use your existing network to reach out to respondents. Your friends, family, and colleagues are likely to be receptive when they hear about your study. You can also use social media as a tool for recruiting respondents.

In addition, it's important that you keep in touch with the people who participate in your research and let them know how their input is being used.

Here are a few other ways to get respondents this way:

  • Reach out to people who are interested in your topic.
  • Speak to people who are likely to respond.
  • Talk to experts in your subject matter.

Some additional tips to get survey respondents

The importance of survey respondents can't be understated. It's not just about getting the right answers; it's about getting the right answers from the right people.

Here are a few tips to help you get the most out of your survey respondents:

1) Make sure they understand what they're being asked to do and why it matters.

2) Offer incentives for taking part in the survey, such as a chance to win a prize or an entry into a drawing. If you're offering any kind of prize, make sure that it's something that would appeal to your target audience (for example, if you're targeting gamers, give them a chance to win a gaming system).

3) Don't be afraid to ask questions outside of what's listed on your survey. This is an opportunity for you to learn more about your customers in general, not just their opinions on your product or service!

Choose the right topic

The topic you choose should be interesting to your target audience, lead to useful insights, and have relevance for your business. It should also be something that you are passionate about.

If possible, choose a topic that has not been done before. In other words, don't just ask the same questions as everyone else. This will make sure that you stand out from competitors who may also be doing research on similar topics at this time of year.

Use an attention-grabbing headline

The headline of a survey is one of the most important parts because it's what makes people want to read more and answer your questions. Try using a question or statement that directly relates to the topic and has something new or interesting about it. The best way for this type of headline is through personal experiences, such as "Have you ever felt this way before?" It shows them how they can relate back to their own experiences, making them more likely to continue reading through all seven pages!

The headline is the first thing that people see and it should be compelling. It must be short and to the point, relevant to your survey topic, and clear. Additionally, it should be specific enough for respondents to understand what they are agreeing to participate in, but written in such a way that makes people want to read on. Learn more about engaging survey subject lines in this post.

Design a compelling survey invitation

Here are a couple of ways to get survey respondents by designing a compelling survey invitation:

  • Make it easy to respond.
  • Use incentives to gather responses from people who are less likely to respond.
  • Make it clear what the survey is about.
  • Give a reason to participate.
  • Ask a question that you want to be answered in the first place or at least one that's relevant to your brand and products or services. This also helps ensure that people actually read through the whole thing instead of just clicking "submit".
  • Use friendly language instead of formal business jargon or technical language.

Use incentives to gather responses from people who are less likely to respond

It's no secret that incentives can help to get responses from people who are less likely to respond. In fact, they're a great way to get responses from people who are less likely to respond.

Surveys are an effective way to gather information from your customers, but they can be hard to get people to participate in. Here are some tips for getting more responses:

1. Make sure your survey is short and simple, with no more than 10 questions.

2. Offer an incentive, like a coupon or gift card, for taking the survey.

3. Ask for feedback on how you can improve your company or product offerings.

4. Start with a question that's easy for respondents to answer yes or no (e.g., "Have you ever used our product before?"). This helps engage them in the survey and makes it less intimidating than starting off with a complex question about their buying habits and demographics!

You can recruit survey respondents by using these strategies

  • Incentives. If you're trying to gather survey respondents, offer an incentive. For example, if your target audience is older adults and they tend not to take surveys online because they're unfamiliar with technology and don't want the hassle of filling out a long form, you might offer them a chance at winning something like a gift card or free coffee in exchange for their participation.
  • Networking. Reach out through your existing network by asking friends and family members if they would be willing to complete your survey. You could also ask co-workers if they know anyone else who would be interested in participating in the study. In addition, you could reach out to someone who has similar interests. This approach will help expand your reach without costing any money!
  • Compelling invitation. Make sure that when inviting people into your study (whether via email or social media) that it's really compelling! You want them drawn into taking action immediately rather than just skimming over it.


The importance of survey respondents cannot be overstated. They are the people that provide data to the surveys, and they are the people who give you answers to your questions. Without them, there would be no way to obtain information about what people think or how they feel about certain things. Without their responses, it would be impossible to get an idea of how well or poorly something is working out for them.

These people are also incredibly important because they give you a sense of how well your products or services are performing in the real world. If you want to get better results from your survey, it's important to understand what makes people respond. 

To sum up, a survey respondent is a person who fills out a survey. Surveys are usually sent to a large group of people in order to collect data about them and their opinions on certain topics. A survey respondent can be anyone who receives a survey, regardless of whether they are an employee or not.

For further reading, check out our blog: 7 effective ways to find survey respondents.

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