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8 min

A deep dive into an energy B2B survey

Create an energy B2B survey with high-quality data through this post

Jan 25, 2023


The energy sector is all about business-to-business (B2B) and the challenges that come with it. Creating an effective B2B energy can be tough, but it's extremely important to understand business challenges, especially in a crowded and competitive market. One of the most important factors in the success of B2B research is having a clear, defined goal before getting started.

You can use an energy B2B survey as part of market research. The aim of this type of survey can be to gain insights into customer base preferences, satisfaction levels, and retention rates. The survey process allows businesses to identify key strengths and weaknesses that can directly impact a company's success. A thorough market analysis will help you determine which questions you need to ask in a survey. You can then determine whether those areas apply specifically to your audience. It might be the case that they affect customers across multiple industries within your target demographic area.

To see an example of an energy B2B survey, check out this article. It sheds light on top insights gathered from a PWC survey, in which 500 UK-based energy businesses took part.

Where does an energy B2B survey come into play?

The energy industry is a business-to-business (B2B) sector. It's all about how businesses interact with other businesses in this space. This can pose challenges that are unique to the industry. Especially if you're new to it and trying to understand how things work, you might not understand the challenges of this industry. The key here is understanding your customers, who they are, what their needs and wants are, and how you can best meet those needs and wants.

This is where an energy B2B survey comes into play. You need to know who your potential customers are, and what they want from you. In addition, you need to know how you can provide it to them. This will help you develop the type of products and services that will make them happy. It will also give your business the best chance at success.

Why is it hard to create an energy B2B survey?

Energy sector businesses are facing significant challenges in the market. In order to remain competitive, you need to understand the challenges your business is facing. You can even consider working with a consulting company that can help you develop solutions.

Creating an effective B2B survey in this industry takes time and effort because there are so many different variables at play. For example, what type of energy products do you sell? What kind of services do you provide? Are there any new technologies on the horizon that could impact your business? These questions all lead back to one central theme: understanding business challenges. The better you understand them, the better prepared you'll be for dealing with them effectively. The survey process allows businesses access to their key strengths and weaknesses. This is so that they can identify areas where improvement is necessary before it's too late!

Surveys are a powerful tool for energy businesses to learn how the customers feel about them. They allow them to collect valuable data that can help you shape your business strategies moving forward. By taking the time to create a survey and asking your clients questions about their experiences with your products or services, you'll be able to better understand what they want from you in the future.

What it takes to create a successful energy B2B survey

One of the most important factors in the success of an energy B2B survey is that you should have a clear, defined goal before getting started. You should be asking questions like:

  • What are you trying to achieve?
  • Who is your target audience?
  • How do you plan on achieving this goal?

If you can answer these questions with clarity and confidence, then you’re ready to start doing some research. If not, try going back and working on them. Do this until they are clear enough for everyone on your team (including yourself) to understand.

Once you’ve got a clear picture of what you want to accomplish, it’s time to start doing some background research. It's a good idea to research your energy B2B survey topics to get an idea of what kind of responses you'll get. But how do you start? Well, there are a number of ways that can be done:

Researching your own industry and competitors: You can do this by reading industry publications, and joining industry groups on LinkedIn and Facebook. You can even talk to industry experts and find out what they like about their products or services.

Asking potential customers about their pain points: You can do this by surveying your current customers or asking them for feedback on your products or services.

Ways in which you can conduct an energy B2B survey

Energy B2B surveys are used as part of market research to gain insights into customer base preferences. They can even be used to gain information about satisfaction levels and retention rates. They can be conducted in two ways:

  • As an annual exercise to understand how your B2B customers feel about their experience with you. This will help you determine whether or not the service that you provide is meeting their needs. For instance, it may be the case that there is room for improvement.
  • As a regular check-in on how you're competing in the energy market i.e. where do you stand in the industry? This is so that you can address them before they escalate into problems.

These are just two of the many ways in which you can conduct an energy B2B survey. More instances of when you can run an energy B2B survey are a new product launch, a new marketing strategy, or a new market entry.

An energy B2B survey allows businesses to identify key strengths and weaknesses that directly impact a company's success

A survey allows businesses to identify key strengths and weaknesses that can directly impact a company's success. For instance, if your customers are satisfied with the quality of your products, it is likely they will be willing to pay more for them. This information can help you increase profitability by raising prices and/or reducing costs (by improving efficiency). Similarly, if you find out that many of your customers are dissatisfied with the speed of delivery on orders placed through your website, then it might be worth investigating whether there are ways to improve this aspect of customer service.

Surveys also offer an opportunity for businesses to learn about how other companies perceive their brands relative to competitors. Businesses can measure perception through direct competition and through related markets. If one company has been able to better meet customer needs than others in similar industries or market segments, then you may want to consider why this is not the case for you. An energy B2B survey will allow you to measure this aspect by surveying the market.

A thorough market analysis will help you determine which questions you need to ask in an energy B2B survey

Before you start building a survey, you need to do some pre-research. This will help you determine which questions or areas of your business are most relevant for the purposes of the energy B2B survey. Let's see below some examples of this kind of research:

  • Know your target audience: Who are they? What do they do in their day-to-day jobs? What other channels do they use on an ongoing basis? How can you reach them and make sure they see your content?
  • Know what you want to learn: What are the common pain points that exist across industries and geographies? Do these pain points affect costs or productivity in any way? How can you use this information to improve marketing efforts later down the line (e.g., by creating more effective campaigns)?

What kind of questions can you ask in an energy B2B survey?

If you want to find out why customers choose one competitor over another, you might want to include questions about pricing structure, service offerings, or customer service levels.

On the other hand, if you need to know more about the technical aspects of a product, ask questions that will help you identify how your audience uses it. For example: "When did your company start using this product?" or "How do most people in your company use the product? How often do they use it?"

If time is limited and respondents are unwilling to take part in open-ended interviews, focus on getting as much information as possible from open-ended questions that can be answered with a single word (yes/no), multiple choice, or rating scale.

Understanding your target audience is an important factor in the success of your survey

Knowing who your audience is will help you understand what they think about your products and services. This information can be used to develop new offerings that meet their needs, which will ultimately help increase sales.

The survey should be targeted at a specific audience. For example, if you’re looking for insights from energy consultants, it would make sense to only include people with that job title. If you’re interested in feedback from managers who work in an industrial setting, then it would make sense to include only those managers on the list of possible respondents for the survey (and not also include office workers).

Apply different types of questions to different groups in your audience

You also will want to consider whether you're more interested in attracting new customers or retaining existing ones; there are different types of questions that apply to each group. If you're trying to retain customers, ask questions about what you can do to improve the customer experience. In addition, ask why they haven't purchased from you in the past.

If your goal is to attract new prospects, focus on asking about their needs and pain points. These are what they don't like about your product or service. Then use this information to develop a compelling value proposition with which they'll find it impossible not to engage with your brand.

Asking the right questions will help you get a better sense of your audience's needs and preferences. If you're looking for more information on B2B survey questions to ask, check out our guide: B2B survey questions to ask.

How can you use the results of an energy B2B survey?

An energy B2B survey has many uses. One of them can be to improve marketing efforts later down the line (e.g., by creating more effective campaigns). An energy B2B survey can also help businesses find out how customers feel about their products and services. For instance, if your customers are satisfied with the quality of your products, it is likely they will be willing to pay more for them. 

This information can help you increase profitability by raising prices and/or reducing costs (by improving efficiency). Learn 7 more ways in which energy supplies can raise profitability here. However, keep in mind that the survey should be designed to answer specific questions. For example, if you’re trying to improve the quality of your products or services, then it would make sense to ask your customers what they like and don’t like about them. Or if you want to learn more about how often people purchase certain items from you, then it makes sense to ask frequency of purchase-related questions. The last thing to consider is the tone of your questions. You want to come across as helpful and friendly, so avoid making it feel like an interrogation. If you're asking a question that might seem invasive or personal (such as "How much money do you make?"), try rewording it to make it more general (such as "What's your salary range?").

Survey your customers to determine what they like and dislike about your current energy products

An energy B2B  great way to get feedback from your customers. They can help you identify where you need to improve, where you're doing well, and what customers think of the products and services that you offer.

For example, if surveys show that many customers are unhappy with how long it takes them to receive orders, then this is an area where improvement is needed. On the other hand, if surveys indicate that most people like your product descriptions or packaging design (but not necessarily the price), then these are areas where strength exists. However, there might still be scope for further improvements in those areas.

The most important thing to remember is that surveys are not an end in themselves. They are rather a tool for you to use in order to learn more about your target audience and what they want. This knowledge can help you improve your business and make it more successful.


The key to a successful energy B2B survey is the quality of your data. By taking the time to carefully plan your research, you'll be able to better understand what your customers are looking for and how best to serve them. Want to learn more about an energy B2B survey? Contact us today to see how we can help you.

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