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7 min

How can you benefit from a B2B and B2C survey programming company

In this post, we talk about the benefits of hiring a B2B and B2C survey programming company

Jun 29, 2022
B2B market research
B2C market research

According to QuestionPro.com, survey programming is the process of translating the survey requirements into a list of questions so that meaningful insights can be derived from it. Be it B2C or B2B, any survey requires programming. So, a B2B or a B2C survey programming company can help you visualise your survey and program that so that users are able to fill it.

Benefits of a B2B and B2C survey programming company

There are multiple benefits of hiring a B2B or B2C survey programming company. Here, we dive deep into some of them:

Ease of use

Short and simple surveys can be very powerful. With a B2C and B2C programming company you can generate meaningful data from the respondents quickly and efficiently. For example, you can program the survey such that it is written in their own language in the case of international surveys.

Time efficiency

Including the right kind of questions in your B2B or B2C survey saves a lot of time that can be spent on core business activities. Using thoughtful analysis, you can gather a lot of data with fewer questions. Therefore, this translates into significant time and cost savings for your business. 


Keeping your surveys short and less time consuming, makes the process richer and easier for the respondents as well. Respondents are more likely to accurately answer shorter surveys. You can keep the length of the survey short through a B2C and B2B survey programming company. This will also streamline and standardise the entire process of data collection and research. It will ensure that you get high quality data for your clients. 

Other added features 

B2C and B2B survey programming companies provide a lot of flexibility which permits you to customise your research process to meet your client’s requirements. This could take the form of:

- Customising B2B or B2C surveys using different font styles, formats and types of questions

- Conducting surveys in various modes ranging from mobile to email surveys. For instance, using interactive layouts the B2C and B2B survey programming company can fit the content to the size of the screen, if it’s a mobile or laptop

- Customising the themes, colours, layout and adding pictures that align with your company

- Reporting results with statistical tools such graphs, charts and other diagrams.

Having trouble programming your B2B or B2C survey? We are here to help. We know that survey programming and scripting can be a daunting process. At GrapeData, we use geo-located surveys and a combination of AI and hyper-personalised targeting to obtain unique insights from individuals anywhere in the world. 

We offer reliable services and have contributors from over 90 countries. Make sure to reach out to us and get the best research services. With over two hundred and fifty thousand contributors, we are sure to find the right fit for you.


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