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4 min

How to choose a NY B2B survey provider

Tips on choosing a NY b2b survey provider

Oct 25, 2022
B2B market research


How do you choose a b2b survey provider? It's not as easy as it seems as there are several considerations involved in the process. You also need to make sure that the company has the experience and expertise to answer your business question. In addition, they should be able to provide the support you need to make decisions based on their data. That's why we've put together this list of tips for how to choose a NY b2b survey provider. New York is an especially attractive market for market research and the industry is expected to grow to 100 million professionals by 2050. Additionally, the New York Public Library has a collection of resources if you're looking to start out your market research in the area. Check out the guide here. If you want to learn more about market research, check out this article by Mirage

What is a b2b survey provider, you ask? In simple terms, a b2b survey provider is a company that specialises in providing surveys that focus on b2b populations. B2B populations could include C-level executives, employees, or decision-makers involved in the business processes. Survey projects could be about a variety of subject matters, including product-market fit decisions, market-entry, or gathering sentiment from industry leaders. Now that we know what a NY b2b survey provider does, let us get into how to choose one for your company. 

1. Get a referral from a colleague you trust

Referrals from colleagues you trust are a great way to find a NY b2b survey provider. A colleague who has used the company or is familiar with its services can tell you if they have been satisfied with the results, and whether they would recommend them to others. If you don’t know anyone who has used this service, asking around in professional circles can help you find someone who has experience with it. You can also search online for reviews of the b2b survey provider. Look at the website to see if they have a page with testimonials from customers or links to third-party reviews. If they do, make sure you read these before deciding whether or not you want to work with that company.

2. Look at their website

When choosing a company to conduct your b2b survey, it is important to consider the company itself. What do you want your service provider to be like? If you are looking for a large company with lots of clients and experience, then look at their website. Look at their social media accounts as well. Are they active on Twitter and Facebook? Do they have a LinkedIn profile? Do they post regularly and interact with other users? If so, this is an excellent sign that they are reputable and well-established in the industry. An article on why social media is important for business marketing is available here

If you are looking for a small company that is just starting out, then look at their website. What does it say about them? What kind of experience do they have? Is there anything on the company’s homepage that makes you feel like they can provide excellent service? Doing a background check on the NY b2b survey provider will help you get a starting point with your research project. 

3. Ask what their data tells them about your industry

  •  The NY b2b survey provider should have experience in your industry or at least be able to speak with authority about it. You want to make sure that the data is relevant and useful for you, otherwise, it won't tell you anything new or helpful.
  • Ask who will be in charge of your account. You should know who would be contacting you if there were any problems or questions with the survey design and distribution process, as well as whether they have personal experience working with small businesses like yours (as opposed to larger enterprises). Also, ask if there are any specific times when they may not be available due to vacation or holidays. In this way, you can plan accordingly if necessary. 
  • Ask what their process is like: how long do they take between creating a customised solution for each client? How often do they send out surveys? What kind of response rate do they typically get back on these surveys? Are there deadlines involved?  Additionally, check if all parties receive access rights so that they can view results themselves.  It's important that the NY b2b survey provider has some sort of methodical approach when it comes down to testing ideas out before rolling them out broadly across other companies in similar industries. 

4. Ask who will be in charge of your account

When you’re asking the question “How do I hire a NY b2b survey provider?”, it is important to ask who will be in charge of your account. You should ask if they have a dedicated account manager or project manager. You also want to know if they have a dedicated data analyst, and if so, how much experience they have with b2b surveys in particular. The more experienced your provider is with b2b survey design and execution, the better results you can expect from them. Finally, you want to know if they do any kind of testing of their surveys before they go live. You don’t want your survey provider just sending out a survey without making sure it works first. Consider asking the survey provider about their methodology when running the survey. 

5. Choose a NY b2b provider that offers the information and support you need to make decisions

When choosing a provider, it’s important to make sure they can meet your needs. Make sure that the b2b survey provider you choose has the experience and resources necessary to complete your project on time and within budget. When choosing survey providers, ask questions like:

  • Who will be in charge of your account? Are there multiple people or just one person? What kind of data do they have access to?
  • What kind of analysis can be done with the data? Do they have access to all kinds of information about our customers or just some specific parts (such as demographics)? How much experience do they have with this sort of project before? Additionally, you can ask how much support you will get from them in terms of data collection and analysis. 

You can also ask for references from other customers. Talk to people who have used the company’s services and ask them about their experiences. At GrapeData, we specialise in conducting b2b surveys with a focus on reaching hard-to-reach populations such as niche decision-makers and/or professionals in all industries. Using our proprietary geolocation and AI technology, we ensure that we validate b2b respondents so that our clients can get the highest quality data possible. If you have any questions about b2b survey providers, feel free to contact us at any time using this form


In conclusion, choosing the right provider for your business is an important decision that will have a significant impact on your business’s success. We hope that this article has provided you with some good starting points for finding a company that can help you get more out of your survey efforts. If you'd like to learn more about choosing a b2b panel provider, check out our recent blog post.