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6 min

How to choose oil and gas survey companies for your research

A guide on how to choose oil and gas survey companies for market research

Jan 14, 2023


The oil and gas industry has a long history, and this means it's constantly evolving. As new technologies are introduced, there are many opportunities for businesses to get ahead of the curve. For example, if you're looking for ways to reduce costs or increase revenue, then conducting an oil and gas market research survey may be one way to accomplish your goals.

However, not all oil and gas survey companies are created equal! Some will simply conduct a survey using old-fashioned methods and then deliver their results in an unorganised manner that makes it difficult for you to understand what they mean or how they can help your company grow profitably. Others might have the right skills but not have access to information about trends within their field due to a lack of expertise in that area. But working with a trusted partner who specialises in oil and gas surveys can help ensure that you get quality results from start to finish!

Let's dive into some key aspects that oil and gas survey companies must have.

Oil and gas survey companies must have local knowledge

In order to understand the local culture, the survey company must have a local presence in the country. A good survey company will have a representative who understands the dynamics of your region and can help you navigate them.

Established oil and gas survey companies will also have a local office with staff who speak your language and understand your culture. This is important because they will be able to ask questions in person. In addition, they are able to make sure they are getting accurate information from their sources, which helps avoid bias when interpreting data later on.

The oil and gas survey company must have a good track record

Ask your oil and gas survey company if they have a list of references that you can check out. You should also ask for references from other companies that have used their services.

It's important to find out how long an oil and gas market research agency has been in business. In addition, ask oil and gas survey companies what their strengths and weaknesses are in order to determine if they're going to be able to help you with your specific project needs.

The most reputable firms will typically have a good reputation within the industry. Therefore, finding out about their client base can go a long way towards helping you decide whether or not this company is right for your project needs.

It's important to find out if the company has any specific experience working with oil and gas companies. A good research firm will be able to provide you with some examples of their previous work for similar businesses. Additionally, they will be able to provide information about how long they've been in business.

How do oil and gas survey companies keep up with the latest oil and gas trends?

It's imperative for oil and gas survey companies to keep up with the latest trends in the industry. For instance, Deloitte's global outlook across the oil and gas industry in 2023 suggests that companies in this space will be expected to provide short-term energy security while transitioning to clean energy. A summary of the outlook can be found here. Some of the ways in which oil and gas survey companies can follow trends are listed below.

  • Stay up to date with the latest industry news. Reading about and understanding the oil and gas sector is essential for any market research company. This is especially when it comes to conducting an oil and gas survey. Market research companies that do not keep up with the latest trends in the sector will be unable to provide clients with valuable insights into their consumers' wants and needs.
  • Follow social media channels related to the oil and gas industry. The best way for a market research company to stay on top of what's happening in this sector is by following relevant social media accounts, such as LinkedIn groups or Twitter accounts dedicated specifically to discussing issues within this area of business. These platforms allow users from all around the world who are interested in learning more about this field to access information. The information could range from new technologies being utilised within it today to breaking stories relating specifically to its future growth potentials.
  • Attend conferences scheduled during World Energy Week. This is a global event conducted each year where leaders from various industries come together to discuss topics like alternative energy sources or trends related to renewable energies such as solar power generation techniques.

This is one of the best ways to learn about what's happening in the oil and gas industry. By attending these conferences, you can stay up-to-date with the latest innovations in technology. In addition, you can know how the trends will affect this sector moving forward.

Know how the survey company's results are published and communicated

When you're looking at the way an oil and gas survey company publishes its results, there are a few things to consider.

  • Does the agency publish them online or through print?
  • Whether the agency publishes them through a newsletter?

If you only have time to look at one of these methods, make sure that it provides you with enough data for your specific needs.

If you’re looking for a company that publishes its results online, make sure that the website is easy to navigate. You should be able to find the information you need without having to struggle with the layout of the site. If you’re looking for a company that publishes its results in print, make sure that they provide easy access to their materials. Ask yourself if there are any restrictions on who can get copies of them; if not, then chances are good that they will be readily available when you need them.

Ask about the methodology of conducting oil and gas surveys

Oil and gas market research surveys can be conducted in person or online. In-person interviews are more reliable than online surveys, phone interviews, and paper-based surveys because they provide the respondent with more information about the survey.

In-person interviews also allow for direct contact between the interviewer and the respondent. This means that you can ask questions that require an immediate response from your respondents, such as: “How much money did you spend on gasoline last week?” or “What is your age?” In addition to getting quick answers to these types of questions, in-person interviews can elicit higher response rates than other methods of data collection such as phone or email surveys.

In-person interviews are also useful because they allow you to check the veracity of responses. For instance, if a respondent is asked how much money they spent on gasoline last week but tells you that it was $50 instead of $60, then you can ask them to show their receipt or credit card statement to confirm the number. Online interviews also allow verification as the receipt can be uploaded onto a platform.

Other industries can also benefit from oil and gas surveys

Oil and gas surveys are a great way to gain insight into the market, but they can also be used for other industries. For example, you might want to understand your consumer base in order to make better decisions about your products and services. In this case, you could use an oil and gas survey as a way of understanding the demographics of your consumer base. If you want to ensure that people in certain areas receive access to your products or services, then using an oil and gas survey is an effective way of finding out where these people live so that you can target them with specific marketing campaigns.

Surveys can be a valuable part of your business strategy

Surveys are an important part of any business strategy. They can help you get feedback from customers and understand their needs, as well as your market. Surveys can also help you improve your business and test new products.

When choosing an oil and gas survey company for your research, it's important to keep a few things in mind:

Understanding your needs. What do you want to find out from the survey? Do you want to know what people think about a new product, or if they prefer one brand over another? Are you trying to determine how much people are willing to pay for a service? The answers will help determine which survey questions are right for you.

Asking the right questions. The questions you ask in a survey can have a big impact on the results. For example, asking how often people visit your business is different from asking if they would recommend it to a friend or family member. You should choose questions that are specific to your business and audience. For example, if you're offering oil change services for cars at various locations around town, you might want to know where people are getting their cars serviced most often.

You should also think about how each question will be answered. Generally, oil and gas survey companies are there to guide you with all these aspects.


While not all oil and gas research companies are created equal, there are some common traits to look for when choosing one. The most important thing is that they have local knowledge. This is so that their research results will be relevant and useful for your business. Their track record should also be considered before hiring an agency. A track record could help you decide if they're the right choice for your needs. Finally, make sure that the company keeps up with industry trends so that it can provide valuable insight into future opportunities within the industry! Want more information about oil and gas survey companies? Check out our recent post on ‘How do oil and gas survey companies work’. Alternatively, you can reach out to us here to see how we can help.

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