We use cookies and other tracking technology to improve your browsing experience on our website, to show you personalized content, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website or clicking Accept Cookies, you consent to our use of cookies and other tracking technologies. Read our Privacy Policy
5 min

How to collect B2B market insights in 6 simple steps

Learn how to collect B2B market insights in 6 simple steps

Apr 10, 2023
B2B market research

Introduction to B2B market insights

B2B market insights can help companies better understand their customers, prospects, and competitors. B2B market insights are data and analyses that help businesses make strategic decisions about their market. They can be used to inform everything from product development to marketing campaigns, sales strategies, and more.

A good example of B2B market insights is an industry report that breaks down the general makeup of the industry and its key players, as well as provides demographic information on who's using your product or service. This information helps you understand where your target audience is located, how they're using your product, and what other products they're using (or not using).

This is incredibly useful for a business because it allows them to better understand how their customers work so that they can create more effective strategies for targeting them. In this post, we'll explain why you should consider collecting B2B market insights and how to do it in 6 simple steps.

1. Start with a problem

Before you can collect insights, you need to know what they are. The best place to start is by identifying a problem.

  • What is the problem you are trying to solve?
  • How does it affect your business and its customers?
  • Does this affect the way that you do business, if at all? 

2. Define your goals

To start collecting B2B market insights, you need to define your goals. The best way to do this is by asking yourself the following questions:

  • What are my objectives?
  • How will these objectives be measured or tracked over time?

Once you have an idea of what you want from your research, it's time to get familiar with your audience. You can do this by learning about their demographics and psychographics (the way they think). This will help guide how much time and effort goes into planning and executing surveys.

3. Design the research methodology to collect B2B market insights

The research methodology is the process of collecting, analysing, and reporting data. The type of research method you choose depends on the goals of your B2B market insights project. There are two main types of research methods: qualitative and quantitative. Qualitative methods focus on understanding the meaning behind peoples' words or actions (what they say). On the other hand, quantitative methods focus on counting things (how many people said something).

4. Choose the right tools

When choosing the right tools for your research, think about the following:

  • Is it easy to use, reliable and accurate?
  • Will it help you get the most from your research?
  • Can you afford it?

If you're not sure how to answer these questions, ask around! Other people in your industry may have tried different tools and can advise on what worked best for them. Once you've identified your target audience, it's time to find people who are willing to talk to you. The most effective way is to use social media and other online tools. You can also ask friends and colleagues if they know anyone in the industry who would be willing to talk with you.

5. Bring it all together into an analysis report

You can now bring it all together into an analysis report. Here are some tips for analysing the B2B market insights that you've collected. 

  • Summarise the findings: The first step is to summarise the findings of your research, including any trends or patterns that emerged from the data.
  • Identify recommendations: Next, identify any recommendations for improving your marketing strategy based on these insights. For example, you could develop new offerings or change existing ones to appeal more strongly to specific target customers.
  • Provide actionable insights: Finally, provide actionable insights that will help you make these changes happen. 

6. Communicate the results to the right people 

Now that you've collected and analysed your data, it's time to communicate the results. It's important to make sure the right people are involved in this process. Use visual tools. If a picture is worth 1,000 words, then a chart or graph can be worth even more! Visual tools help illustrate data points and trends in ways that text alone cannot. They can help make even complex information easy to understand and act upon by providing context through images rather than just numbers alone.

Some additional tips on how to collect B2B market insights

B2B market insights are data-driven insights that provide actionable information about your target market, their needs, and their behaviour. They give you an understanding of the current state of your industry. In this way, you can develop strategies to improve products, services, or marketing campaigns.

The first step in collecting B2B market insights is to define your goal in advance. Before you start to collect B2B market insights, make sure that you have defined the problem well and clearly understand what it is that needs solving. Ask yourself: "What do I want to achieve?" If possible, try writing down a few short sentences describing your goal or objective. This will help keep everything clear and organised.

B2B market insights are data about the behavior of business-to-business (B2B) companies and their customers. They can be used to inform a company's sales strategy, marketing campaigns, and product development. The most common types of B2B market insights are:

-Demographic information about B2B companies' customers, such as their location and gender.

-Information about what types of businesses buy a given product or service, how much they spend, and how often they buy it.

-Data about what specific products or services are in high demand by B2B companies.

In the following sections, let's look at some additional tips to collect B2B market insights.

Plan and execute a survey or poll

Planning and executing a survey or poll is a crucial part of the B2B market insight process. It's also one of the most important steps in this list because it requires some careful thought before you dive into execution. A good plan of action includes:

  • What type of research will you be conducting (survey or poll)?
  • How will you distribute your survey?
  • When will it run? Do you want to include a deadline for responses?
  • Who should be included in your target audience? Are there any demographics or other criteria that need to be met by those who respond?

Analyse the findings effectively

Once you've collected your data, it's time to analyse the findings. This step will allow you to make decisions and take action on what you've learned. You can use these insights to:

  • Enhance your business as a whole (for example, by improving products or services)
  • Improve specific parts of your marketing strategy (for example, by changing how often you send emails)
  • Better your sales processes (for example, by creating more effective lead qualification forms) 

Once you've analysed the data and made decisions, it's time to take action. This step will allow you to begin using what you've learned about your customers, products, and services in a real-world setting. Once you've collected your data and analysed it, make sure to share your findings with others in clear, actionable ways. You should then present the results in a way that is easy for people to understand. Don't bury them under layers of jargon and complexity. Make sure that everyone can follow along easily without getting lost along the way.

Understand your target audience to collect B2B market insights

This is one of the first steps in collecting B2B market insights. The more you know about them (their demographics, interests, and preferences), the better equipped you'll be when it comes time to create content that speaks directly to them. You'll also want to consider whether or not there's a need for new products or services within this group.

Research what's trending

In this step, you'll research what's trending in your industry. That means looking at what's hot and what's not, as well as how much data is available on those topics. For example, if you're a B2B marketer and want to know more about the latest marketing trends for 2020, then search for "marketing trends 2020" or similar queries on Google Trends.

If you're not sure where to start, try searching for keywords related to your business in Google News. The articles that show up as a result are likely written by journalists who are interested in covering the latest trends in your industry. You can also check out blogs that cover topics relevant to your business. 

You can find out about the latest trends by talking to your customers, competitors, and influencers. For example:

  • Ask customers what they like and dislike about their experience with you and other businesses in your industry.
  • Review competitor websites and social media accounts for mentions of new products or services that might be relevant to yours.

What are some challenges that businesses face while collecting B2B market insights?

B2B businesses face many challenges when it comes to collecting market insights. One of the greatest challenges is finding a way to access their customers and potential consumers to get feedback from them. Another challenge is identifying what kind of information will be most useful for their business. For example, which demographics will provide the most useful information about their ideal target audience, or how they can improve their product offering?

Finally, businesses often have trouble understanding how much time and money they should invest into gaining market insights to make sure that they are getting the best value for their money and resources. One of the biggest challenges is finding the right kind of information. Some companies use surveys, others call their customers to get feedback, and some use social media. It's important to choose a method that works for you and your customers.

Another problem is finding out what people are saying about your product or service in general. This can be a challenge because many consumers don't want to share their opinions with strangers, so it's important to find ways to make them feel comfortable doing so. Finally, once you've collected the data you need, it's time to analyse it! This can be tricky because there are so many different ways you could analyse your findings.

Final thoughts on B2B market insights

B2B market insights are the information you need to do your job better. They can be used in many ways, such as:

  • Gain a deeper understanding of your customer's needs
  • Identify new opportunities and prioritize them based on their potential impact
  • Develop new products or services that are tailored to meet customer needs

Collecting B2B market insights is the first step in the process and it can be done in many ways. You can use surveys, interviews, or focus groups to gather information from your target audience. These methods are often used by companies that want to improve their products or services but they don't know how their customers will react when they make changes.

Once you have collected all of this data, it's time for analysis! This is where you'll be able to see what works best for your company and what doesn't work at all. B2B market insights can include information about the business climate and what competitors are doing, but they also might include information on how customers are using products or services, how they're feeling about their current suppliers, and what they want from new suppliers in the future. If you're a business owner who sells to other businesses, then B2B market insights can help you make sure that your company is meeting the needs of your customers while also keeping up with changes in the industry at large.


B2B market insights are the data, information, and ideas that businesses collect about their customers. They're used for a variety of purposes, including:

-Determining what products to offer

-Learning about how people use the product

-Understanding how customers prefer to be reached

It's not easy to collect B2B market insights. You have to understand your audience and find the best way to reach them. But with these six simple steps, you can easily collect valuable data without breaking a sweat! Interested to learn more? Check out: Leveraging B2B market insights for maximum impact.

Seamlessly submit surveys on the go.

Bring your experience to your mobile via our app.