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5 min

How to create a Global survey in 6 simple steps

Learn how to create a Global survey in 6 simple steps in this blog post

Mar 17, 2023
B2B market research


Global surveys are an effective way to gather information from multiple countries at one time. You can use them to do market research, do due diligence, or run a cross-border research survey. The best part about a Global survey is that it is easy to create and distribute, even if you don’t have any technical experience.

A global survey is a research method that can be used to gather information from people around the world. The most common example of a global survey is one that is conducted online and can be completed by people anywhere in the world with access to the internet. These surveys are often conducted by companies who are looking for feedback on new products or services.

Follow these six steps and you can start running global surveys in no time:

1. Define your target audience for a Global survey

This is the most important step in creating a Global survey. When defining your target audience, think about who will be answering the questions and what their job role is. If you are trying to understand how employees feel about their company's benefits package, it may make sense for you to ask questions that only apply to full-time employees who work more than 20 hours per week or have been with the company for over one year. For example: "Are there any benefits that would make you more likely to stay at the  company?"

Once you have defined your target audience, it is time to start creating the survey. It is essential to keep in mind that not all questions are created equal. 

To write questions for a global survey, you should keep these tips in mind:

-Make sure the questions are relevant to the target audience.

-Write questions that are easy to answer and understand.

-Approach each question from a different angle, so that all respondents will be able to provide an answer.

2. Choose your survey platform for your Global survey

When it comes to choosing your survey platform, there are a few things that you need to consider:

Ease of use and integration with other tools. If you're not a technical person and don't want to spend hours learning how to create your survey, look for a platform that is easy to use. On the other hand, if integrating your survey with other tools or automating responses is important for you and your organisation (e.g., sending out emails based on responses), then this should be one of the main factors in deciding which tool will work best for you.

The other thing to consider is what types of questions you want to ask. If you simply need a survey to gather basic information from your participants, then most platforms will work for this purpose. However, if you're looking for more advanced functionality (e.g., branching logic and conditional statements), then consider choosing a survey platform that offers this functionality.

3. Create a survey template

Here are some tips to create a survey template for your Global survey:

  • Choose the right survey platform and type of available question types to match your needs or create your own questions from scratch.
  • Add a target group for your global survey, then distribute it through email invitations or social media posts so that you can get as many responses as possible from around the world!
  • Customise the experience by allowing respondents to select their own language when taking part in your survey, no matter where they live!
  • Analyse results by viewing them in real-time via analytics tools like Google Analytics integration or Tableau access.
  • You can create a list of countries and regions to include in your survey, as well as one of those that you want to exclude. This is useful if you're planning on targeting users from specific locations but don't want them participating. For instance, some respondents could be located in a country where the product isn't available yet.

4. Launch the survey

You've created your survey, making sure it's optimised for mobile devices and desktop devices, and tablets. Now you're ready to launch the survey!

There are a few things that you'll need to do before you get started:

  • Make sure there is a clear call to action at the top of each page. This can be anything from "Start Survey" or "Submit Answers" to simply saying "Start here".
  • Create an email address specifically for this project so that you get all responses in one place, instead of a common email address.

Step 5: Distribute your Global survey

Now that you've created and tested your survey, it's time to distribute it! There are many ways to do this:

  • Email the link to your target audience. This is usually a good idea if there are only a few hundred people who might respond (or even fewer).
  • Post the survey link on social media. You can also post it on other websites like Reddit or Quora and see if anyone responds there.

Ask friends and family to distribute the survey link among their social circles, too. This is a good idea if you have a large network of people who can help spread the word about your survey.

Once you've distributed your survey, it's time to wait for responses! Depending on how many people take it and how long they take to complete it, this could take anywhere from a week to several months.

Step 6. Analyse your results

Once you have collected data from all of your participants, it's time to analyse their responses and draw conclusions. You can use a global survey to do market research and due diligence across multiple countries.

If you want to go beyond simply collecting responses, there are many tools available that allow you to analyse the results of a global survey. Additionally, they're not just limited to surveys! You could use any type of survey question as long as it makes sense given the context of what you're trying to do.

For example, you could ask people if they use a particular app or not. If there's no difference in the responses between countries, then it suggests that there isn't much of a market for your idea outside of the U.S. However, if people in China are more likely to say yes than those in Canada, then it means you should focus your efforts on building an app for Chinese users first.

This step involves analysing data from all participants in order to identify trends and patterns in the answers they gave. As you review the results of your survey, it's important to note that in some cases, the analysis step may be more complex than simply identifying trends and patterns. For example, if you want to understand why certain aspects of your product or service are not performing well, then you may need to conduct additional research in order to gain a better understanding.

Create a Global survey to conduct market research across several countries

A global survey is a survey that companies use to collect data from multiple countries, regions, and/or industries. Here are some additional tips to conduct a Global survey across several countries:

  • Select the number of countries you want your respondents to come from.
  • Choose whether you want them to answer questions in their native language or English (or both).
  • Decide how many languages are needed for the project's success.
  • Select any relevant demographic variables to help you better reach your target audience. For example, age group, gender, etc.
  • Start collecting responses right away!

To create a global survey, you'll need to select the type of survey you want to use. There are three types of surveys:

  • Polls - short answer questions where respondents can choose from predefined answers or write their own responses
  • Rating Scales - responses are rated on scales (e.g., strongly agree vs strongly disagree)
  • Numeric Scales - respondents answer numeric questions (e.g., How many hours did you spend working on this project?)

Once you have created your survey, it's time to customise it for each country. You can do this by selecting a language and choosing between different types of surveys as well as targeting specific groups.

You can also distribute the survey through email or social media channels such as Facebook and Twitter. Once distributed, users will be able to take part in the global survey from their own devices using an online browser or mobile app. 

Final thoughts on a Global survey

A global survey is a survey that companies conduct across all countries and cultures. It's an ideal choice for companies looking to sell their products or services globally.

For example, let's say you're a company that makes balloons. You want to learn more about what kinds of balloons people like in different countries. A global survey would be the best choice for this because it allows you to get responses from people all over the world.

Here are some additional tips for running a Global survey:

  • Define your target audience
  • Select a survey type (standard or global)
  • Add a target group for your survey.
  • Distribute your survey by sharing it with people who match that group's criteria via email or social media.

To create a global survey, you must first define your target audience. This will help determine the questions that need to be asked in order for you to get the best results. Make sure that you do this before creating any other parts of the survey.

If you are a B2B company, it's important to know what type of business will participate in your research. Are they large corporations or small businesses? Are they located in the United States or Europe? Do they speak English or another language? You can use these answers to determine which questions should be asked in your survey.

To write questions for a global survey, you need to understand the context of your audience. This means that you should have an awareness of cultural norms and values as they relate to your topic. If you are writing a survey about gender equality, for example, it is important to know which countries have better gender equality and which ones don't.

You should also take into account the level of education within the country in question. If you are writing a survey about children's safety at school, for example, you would need to know what children are taught in that country's schools when it comes to safety issues. When writing questions for a global survey, it's important to remember that what you're asking is going to be translated into different languages, and people in different countries are going to read them. Your goal is to write questions that will get honest, accurate answers from your respondents, but you also want your questionnaires to be as short and concise as possible.


A global survey is a form of market research that companies conduct worldwide to determine how people feel about a product or service, or even just an idea. The goal of a global survey is to get as many responses as possible, so it's important to make sure your questions are clear and easy to understand. A good example of a global survey would be one that asks participants what they think about a new product in development. Companies who want feedback from their customers before launching a new product conduct this type of survey.

Global surveys allow you to reach a wider audience of respondents and get more data from around the world. You can use them for market research or due diligence across multiple countries. The process is simple, but there are some important things to keep in mind before launching your first global survey. We hope you've found this guide useful if you were looking to launch your first Global survey. Also check out: Best practices for programming and scripting a global B2B survey.

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