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6 min

How to leverage industry experts for your research project

Learn how you can leverage industry experts for your research project

Feb 23, 2023
B2B market research
B2C market research


You can use industry experts to help you with your research project. This will save you time and money, as well as give you access to deeper insights into your target market. In this article, we'll cover everything from how to find the right experts and get them on board with your project, to the benefits of using industry experts in your research project.

What are industry experts?

Industry experts are people who have a deep understanding of the industry. They can provide valuable insights into your research project. They can help you understand the industry, its dynamics, and trends. Additionally, they can help you understand your market, customers, and competitors. They may also be able to give advice on how to improve or refine your product or service offering.

How do you find these experts? There are several ways:

  • Read up on them! Browse through industry publications such as trade journals or magazines (e.g., Forbes). You might also want to look at blogs written by bloggers who specialise in covering certain aspects of an industry.
  • Identify experts who are affiliated with universities or research organisations. Many of these institutions have researchers whose work focuses on specific topics related to your project.
  • Look for people who are well-known in their fields, either through books that they’ve written or through speaking engagements at conferences and events.

If you are interested in using a product or service from this particular expert, make sure that they have time to work on your project before asking them to do so. This way, they will be able to give you an honest opinion about their product and how it might help you achieve your goals, without any pressure from a deadline!

What do you need from your industry experts?

When you're conducting market research projects, you may be tempted to look outside your own industry for help. The good news is that there are plenty of experts who can provide valuable insights into your project.

However, when working with an outside expert, it's important to remember that they might have a different perspective than yours. They will also have their own opinions about what works best in a particular industry or field.

Before you start looking for a partner, it's important to define your needs. The first step is to make sure that what you're trying to do is actually doable. For example, if your company has been working on a new product for years and hasn't gotten very far in terms of market acceptance or profitability, it might not make sense for an industry expert from another field or country to come in and help with this project. You should also ask yourself: "What kind of expertise do I need?" Are there any specific skills or specialties that would be useful? Once these questions have been answered satisfactorily, then it's time for step two: finding potential partners who could provide answers.

How to leverage industry experts for your research project

The next step in the process is to find the right person. You can do this by searching for industry experts on LinkedIn or Google. However, you'll also want to take advantage of resources like webinars and podcasts that are available online. For example, if you're working on a project about how artificial intelligence affects job growth in America, consider watching some videos from TED Talks where experts discuss their research on AI and its impact on society as a whole.

Once you have a better idea of what your research project is about, it's time to identify the right industry experts. You can do this by using LinkedIn or other social media platforms to find people who are currently working in the field. You can also use Google searches and other search engines. However, be sure not to limit yourself by only using one method of finding experts; otherwise, you may miss out on some great connections!

Work with them to develop a survey plan and questionnaire

Working with industry experts is a great way to get an inside look at how your target audience thinks, feels, and behaves. It can also help you identify trends in the market that you may have missed otherwise.

To begin, develop a survey plan and questionnaire that will guide your research project. Then reach out to potential industry experts to see if they're interested in participating. Once you've identified the right people for the job (and they've agreed), work together as a team and define your needs. Then, work together on developing a survey plan and questionnaire that meets all of these needs while providing valuable insight into what drives consumers within this industry segment.

Finalise the sample size and questionnaire design

The next step is to finalise the sample size and questionnaire design. To do this, you will need to work with the experts who have been recruited for your research project.

Make sure that you have enough experts for your research project. If there are not enough qualified respondents in a particular industry or sector, then it may be difficult for them to provide useful feedback about their experiences with the topic. Next, it’s time for data collection. You should contact your experts and schedule a time for them to complete the survey. If possible, try to collect data at the same time of day for each respondent so that their responses are more consistent with one another.

You can use industry experts to help you with your research project

Industry experts can help you with your research project.

You might be wondering how to get industry experts involved in your research project and what they can do for you. Here's how:

First, find out if the expert has any experience in the field of study that interests you most. If so, see if they would be willing to share their knowledge with others.

If you are still unsure about who would be a good fit for your project, research their biography. See if they have any publications or credentials that could help you better understand the knowledge base of their chosen field.

The next step in finding industry experts is to identify where they are. You can do this through social media platforms like LinkedIn and Twitter, as well as through industry publications and associations. As a bonus, your own network may already have some great leads for you!

If you're looking for even more options, Google is always a good place to start. You might be surprised by what you find when searching for "top xyz experts." There are lots of different ways to find experts that specialise in your industry, one of which includes a pyramid search. The idea behind a pyramid search is that you identify people who might have some knowledge in a general subject and then ask them who else knows even more about it than they do. Learn more about pyramid search in this article.

How to engage with industry experts?

To leverage the expertise of industry experts, you should consider the following:

  • Find out if there are any forums or groups that they participate in. If so, join them and start engaging with them. You can also reach out directly by emailing them to introduce yourself and ask if they would be willing to help you with your project.

You can also use search engines to find people who have spoken at events or on podcasts, which can be a great way to learn about their expertise in an area. If you can't find any information online, consider reaching out to industry experts directly via email and asking them what they specialise in. This will give you a better idea of how they identify themselves professionally. Ask if they have any experience with the project you want them to help with. If so, when? What kind of work did they do for that project?

It's important that you are clear about what you want from the expert. So, it's best to have a research proposal ready before making contact with them.

Once you've got their attention and interest, it's time for the fun part: talking! The more time you spend talking with your expert(s), the better off your project will be in terms of quality and accuracy, and maybe even results! If possible, schedule regular check-ins throughout your project so that both parties stay up-to-date on progress made thus far.

Finally, once you've finished your project and it's ready to go live, don't forget to send a thank-you note or email. This will show that you appreciate their time and effort in helping you with your work and that they are appreciated as experts in their field!

Learn more about finding industry experts from the legal perspective here.

The benefits of using industry experts in your research project

  • You will be able to understand the market better, which is one of the key areas of your research project. The expert will provide you with insights on how to approach the market in a particular way. They might also guide you on what are the best strategies to use.
  • You will also be able to understand your customers better, as experts have worked with them before and know what they want from a product or service like yours. This way, you can create something that meets their needs.
  • Knowing about competitors helps you stay ahead of them when it comes down to choosing which features should be included within your product or service offerings. 

There are many benefits to using an expert:

  • You will have access to the best data because they have experience and knowledge of their field that is difficult for you or anyone else to replicate. They will be able to give you reliable information on what's happening in their industry right now. This means that it's likely going to be more accurate than anything else you could find out on your own. This is especially true if the expert has been working in their field for decades, as they'll have seen everything from its infancy through its current state.
  • Experts also provide faster turnaround times on projects because they understand how much work needs to be done on projects and the nuances of each industry.

You can leverage the knowledge and expertise of industry experts to help you with your research projects

Industry experts can help you develop a survey plan and questionnaire, and identify appropriate research methods. They can even assist in data collection and analysis, interpret results from statistical models, etc.

We hope this article provided you with some tips on how you can use industry experts for your next project:

-Identify the right experts: Look for industry experts who have a lot of experience in conducting market research projects in your field. You can find these people through LinkedIn and other professional networking sites.

-Ask them for help: Once you have identified the right industry experts, you can contact them and ask for their help. You can start by explaining your project requirements and asking whether they would be interested in helping you out.


We hope this article has given you some insight into how industry experts can help with your research projects. We've covered the basics of finding, engaging, and working with these experts, but there is still much more to learn if you want to make the most of their knowledge.

Found this article useful? You might also want to check out: What industry experts advise to increase participation in qualitative research.

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