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5 min

How to perfect your market research strategy with a B2B expert survey

Learn how to ace your market research strategy with a B2B expert survey

Jan 7, 2023
B2B market research


Perfecting their market research strategy is a challenging task for any B2B company. There are many factors to consider, which makes it very important to ask the right questions at the right time.

A B2B expert survey can help with this process. But why use such a survey? And what information should you include in such a survey? We'll answer these questions and more in this blog post!

What is a B2B expert survey?

A B2B expert survey is a great way to gather information from industry experts. They especially help if you're trying to understand the market and identify potential partners. These surveys can be conducted online or in person. The format of your survey will depend on how much time and money you want to invest in it.

A B2B expert survey is typically more detailed than other types of research (like focus groups), which means that they can take longer time periods than online surveys that ask basic questions like "Do you like product X?"

The best way to conduct B2B expert surveys is to find people who are already working in your industry and who have been doing so for a long time. You can do this by reaching out to local business associations, networking events, and LinkedIn groups. Ask those experts if they would like to participate in your survey, what topics they would like covered, and how much time they have available.

The more people you can get to participate in your survey, the better. But one of the challenges with B2B expert surveys is that they can be time-consuming. You should plan on conducting multiple rounds of interviews with participants. Thereafter, you can combine all of their responses into a report or presentation.

A B2B expert survey is usually conducted online. Let's have a look at the pros and cons of online surveys below.

If you’re looking for a simple way to get survey results, then online surveys might be for you. Online surveys are easy to set up and can generate results in just a few hours. They’re also relatively inexpensive compared to face-to-face interviews or phone calls.

The downside to online surveys is that they don’t give you the same level of insight as a face-to-face interview or phone call. You won’t be able to ask follow-up questions, probe deeper into topics or get feedback on specific ideas. But if your goal is simply to collect data in an efficient manner, then an online survey might be right for you.

How to define your target audience for a B2B expert survey?

Before you get to the details of running a B2B expert survey, it's important to understand the market you're entering and define your target audience. Here are some tips to define your target audience. Ask yourself the following questions.

  • Who is your target audience?
  • Why are they interested in what you have to offer?
  • What do they want from you and why should they choose your product or service over another company's offering?

The answers to these questions will help you build a survey that resonates with your target audience. It's also important to understand what makes a B2B expert survey different from other types of research. The following are some key differences:

-An expert survey is highly focused and targeted. It's designed to get specific answers from a specific group of people.

-It uses multiple-choice questions that are easy to understand, making it easy for respondents to answer quickly and accurately.

-The results of an expert survey can often be used as the basis of an entire business plan or strategy.

-An expert survey is similar to a focus group in that it allows you to get feedback from your target audience. However, an expert survey can be conducted over the phone or online, making it more accessible than a traditional focus group.

-An expert survey is based on the principle that people who are experts in a subject area have valuable insights that can be used to improve your product or service offering.

A guide on finding your target audience can be found here.

What information should you include in a B2B expert survey?

When you're crafting your expert survey, it's important that you consider what information the respondents will need to provide their answers. For example, if you want them to rate how successful they are with a particular product or service, consider including that in your question bank. Or if you want to know about their job title and industry experience, make sure those questions are also included.

Here's another example, let's say that your company is in the business of RFID products. Now, suppose that one of your questions is "How familiar are you with our product?" It would be helpful for the respondent to see a picture of what your company does before answering the question. Otherwise, it could lead to inaccurate results because not everyone knows exactly what an RFID reader looks like. In this case, adding an image would help ensure that everyone understands exactly what type of information is being requested so that no one feels confused.

Once your survey is ready to go, you'll want to make sure that it's easy for respondents to complete. In addition, try to ensure that they have as few distractions as possible while doing so. This means removing any unnecessary links or web content from the page and ensuring that any videos aren't playing simultaneously.

How to integrate the B2B expert survey into your business strategy?

You can use the results of your B2B expert survey to make decisions about your product or service, improve it or create a new one.

Some of the ways in which you can use the results are listed below:

  • Make decisions about what to offer and how to improve products and services.
  • Create new products or services based on feedback received from experts.
  • Find out what customers want from your brand and improve your product or service based on the feedback received.
  • Create a marketing strategy based on how customers feel about your brand and what they expect from working with you.
  • Use the results to improve your marketing strategy by finding out what customers want from you, how they feel about your brand, what kinds of benefits they expect from working with you etc.
  • Find out if there are any gaps in your service offering and how to fill them.

A B2B expert survey is an important part of market research, especially when launching new products

One of the most effective ways to perform market research is with a B2B expert survey. A B2B expert survey is a questionnaire that's sent out to relevant experts in your industry, asking them about their experiences with your product or service. If you're launching a new product, for example, an expert survey can help you find out if there are any gaps in the market that need filling before launching.

You can also use a B2B expert survey as part of your due diligence process if you’re thinking about buying another business. The survey will give you access to valuable insights from those who have worked with similar businesses before. Thus, you'll know what works well and what doesn't work so well within those industries.

A B2B expert survey can be sent out as an email, but it’s a good idea to provide a link where people can fill out the survey if they want to. This way you won’t have to worry about getting your survey responses back. If you're looking to create your own survey, Search Engine Journal has a useful guide here.

The best way to get the most out of a B2B expert survey is to create questions that are specific and relevant. You don’t want people to feel like they’re wasting their time filling out your survey when it doesn’t provide any insights that could be useful for them or their business.


When conducting market research in a B2B environment, it’s important that you choose the right questions. In this way, you'll get the answers you need to make an informed decision. A B2B expert survey is a great tool for companies who want to conduct due diligence before investing in new products or services. It helps them identify the right target audience and understand how their customers think about those offerings.

B2B expert networks also work in a similar way. If you're wondering how they work, we've got just the right guide for you. Check it out here for all the information you need about expert networks in a B2B setting. You can also reach out to us here if you've got any questions. 

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