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5 min

How to run a paid healthcare survey in 6 simple steps

A guide on how to run a paid healthcare survey in 6 easy steps

GrapeData
Dec 25, 2022
Healthcare

Introduction

If you're running a paid healthcare survey, there are many benefits to collecting your data online. From recruiting participants quickly and easily to watching results roll in as they happen, paid healthcare research surveys offer a faster way to gather insights than traditional methods like in-person focus groups or phone surveys. We've put together this guide to show you how simple it is to run your own paid healthcare survey—in just six steps!

Step 1: Define the goal of your paid healthcare survey

Your paid healthcare survey should have a clearly defined goal. The best way to define this goal is to ask yourself what you hope to learn from your paid healthcare survey. If you are trying to understand patients' perceptions of the quality of care they receive, then a good starting point would be asking them what they think about their doctors and other healthcare professionals.

Want to know how to create a survey? Check out this guide here.

If your primary goal isn't clear, then it will be difficult for you to know what questions are relevant. In addition, it will be hard to know how long it will take for someone to complete your paid healthcare survey. Additionally, if there isn't an objective behind it or if people don't know why they're being asked for their opinions, chances are that many will not participate in your paid healthcare survey at all—even if there's compensation involved!

The next step is to decide how you want to ask your questions. You'll want to make sure that you are using language that is not overly technical or complicated. This is because this type of language can serve to confuse participants and make them less likely to participate in your paid healthcare survey.

If you're looking for a good way to measure patients' perceptions of the quality of their care, then surveys are an excellent resource. They can also help you gain insight into how satisfied your customers are with your services and products. However, if you want to know what specific problems people face when interacting with your company and its products or services, then focus groups or interviews may be more appropriate options.

Step 2: Start building your audience

Once you've figured out who you want to reach and what you want them to do, it's time to start building your audience. You can do this by using social media, paid advertising platforms, and third-party services.

Social media is the best way to reach a large number of people in a short amount of time. However, it may not be the most effective way for every company or organisation. This is because they don't have a built-in network that’s ready to respond instantly when they post something new on their profiles.

Paid advertising platforms offer another option. Instead of relying solely on organic growth through likes or follows or shares etc., companies can target specific audiences with ads. However, this occurs at an additional cost per click or impression (for example $1 per 1000 impressions). Third-party services like Facebook Ads Manager also offer similar functionality.

Another option for building your audience is through joint ventures. This could be with other companies or organisations that have similar goals as yours. You can find these partners by searching online or going to networking events that relevant people are likely to attend. Some examples of such events include conferences, seminars, and trade shows.

After you've found a potential partner, talk to them about what they're trying to accomplish and see if there's any way you can help each other out. For example, if they're looking for new customers but don't have the budget for paid advertising platforms then perhaps they could offer some free products or services in exchange for a review on your website or social media accounts.

Step 3: Write your survey questions

Now that we know how to build an audience for a paid healthcare survey, let's talk about how to write survey questions. Below are some tips:

  • Write your survey questions clearly and concisely.
  • Make sure your survey questions are relevant and specific.
  • Include a mix of open-ended and closed-ended questions. You can also include rating scales, multiple choice options, or other types of questions that allow respondents to provide more nuanced responses than simply yes or no.

It’s important to make the survey as short and concise as possible. Avoid questionnaires that are too long, as this can lead to lower response rates. Be sure to provide an incentive for respondents to complete the survey, such as a chance to win a prize or enter sweepstakes.

Step 4: Run a test survey to pilot your questions

The next step is to run a test survey to pilot your questions. This can be done through an existing customer base or by using a panel of people with similar characteristics as the audience you want to survey.

Use this opportunity to ask for feedback about the questions and the survey itself. Plus, make sure you have a good balance of respondents who are in healthcare and those who aren’t.

The key here is gathering trusted insights from people whose opinions matter most—the people who will actually take time out of their day to complete your survey!

The next step is to design your survey. This will be an iterative process, so don’t expect to get it right on the first try. Once you have a good draft of your survey in hand, take it out and pilot it again with people outside of healthcare.

For more information on survey testing, check out this guide here.

Step 5: Send out your paid healthcare survey and start collecting responses

Once you have a completed survey and the right respondents, it's time to collect data!

The next step is to send out your paid healthcare survey. Make sure that you send it out to the right people by targeting your audience with the right keywords and demographics. It also helps to keep track of how many respondents you have in order to avoid missing any valuable information. For instance, let's say that you are running a project on healthcare insurance providers. You'll want enough data so that all of these variables are accounted for:

  • How do respondents feel about their current health insurance provider?
  • Are people satisfied with their monthly premiums? Or do they wish there was something better available?
  • Are customers satisfied with their deductibles or copayments? Do they find them affordable enough that they don't need supplemental coverage from another company?

By asking these questions and more, you can get a better idea of what people think about their health insurance. You can even use the data to create an action plan for your business so that you can improve in areas where customers are unhappy with your service.

Step 6: Analyse and share the insights from your paid healthcare survey

Once you have your survey results, it's time to share them with the world. You can use the data to tell a compelling story about your audience and create content that resonates with them.

If you're working with healthcare professionals who are interested in learning more about the state of their industry, consider sharing the results in an online presentation video. You can also do this through a webinar so they can hear directly from their peers who took part in your survey.

The mode in which you share your survey results will depend on who you're working with for your research project.

If you're working with researchers or academics at a university or think tank looking for insights from consumers on how they feel about certain topics related to healthcare, consider sharing these findings in an academic journal article for publication consideration.

On the other hand, if you're working with an agency, it's likely that they will have a specific plan for how to use the data. You can share this information with your clients and see if any of their ideas align with what you thought would happen when you were designing and conducting the survey.

How do paid healthcare surveys yield valuable insights?

Healthcare market research surveys can yield powerful insights into what patients, nurses, doctors, and caregivers think about a variety of health-related topics. These include specific health providers and treatments, chronic diseases and treatment options, and even overall wellness practices like exercise and nutrition. By conducting healthcare surveys regularly with these types of questions in mind, you can learn what's working well or not working at all within your business. You can then use this information to make better decisions about how to improve things moving forward.

From hospitals to pharmaceutical companies to insurance providers (and everything in between), there are countless organisations that could benefit from knowing more about how their clients feel about their offerings. And that is exactly where a paid healthcare survey comes into play.

To learn more about these, check out our guide on the top 6 reasons to conduct paid healthcare surveys. It's filled with tips and strategies for designing your questions, choosing the best technology for managing responses, and using all of this data to improve your business's bottom line.

Conclusion

If you’re looking to get a jumpstart on your healthcare market research, paid surveys are an excellent place to start. They offer a quick and easy way to collect data from hundreds or even thousands of respondents in just a few days. If you have any questions about running your own paid healthcare survey or would like more information on how we can help you with your research needs please contact us here.

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