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5 min

What is expert insight and how is it useful?

Learn all about expert insight and how it is useful for market research

Mar 11, 2023
B2B market research
B2C market research


Expert insight is a key component of many types of market research, including surveys, focus groups, and interviews. It is the ability to draw on the wisdom of those who have experience or knowledge in a particular area. Expert insight can help researchers get a deeper understanding of customers, prospects, and markets than they could gather through self-reported data alone. In many cases, professional researchers use the expert perspective to look beyond the obvious, familiar answers that people give to questions about themselves or their environment. In this post, we'll look at what expert insight is and how it is useful for market research.

Expert insight is the collection of qualitative information through interviews and focus groups with experts, who have experience working in a particular industry or field. Expert insight allows you to understand the opinions and perspectives of people who are actually working in your target market, so you can gather information about how they feel about products and services, as well as their overall satisfaction with their experiences.

It also gives you an opportunity to ask questions directly related to your research objectives. This allows you to better understand how your customers feel about their experiences with your product or service and what factors are important to them.

What is expert insight? 

It refers to the opinions and experience of experts in your industry or field. In other words, if you want to know what doctors think about your new drug for treating cancer, or how millennials feel about your new line of cosmetics, expert insight will help you get the answers.

Expert insight is useful for all kinds of market research, including:

- Customer experience surveys and interviews

- Product testing (i.e., beta testing)

- Consumer insights (i.e., trend analysis)

- Competitive analysis

Expert insight can help fill that gap by providing insights into what the user wants to do and needs to be able to do in order to achieve their goals.

The expert's insights can be especially valuable when you're a relatively new or small company. You may not have many customers yet, so it's hard to get feedback directly from them. In those cases, having someone who has experience in your industry can help you identify valuable features that are worth including in your product or service.

Expert insight is the ability to draw on the wisdom of those who have experience or knowledge in an area

Expert insights are often found in people who have been working within their field for many years. However, they can also be discovered through research conducted by experts in different fields.

Experts have the ability to see patterns and trends that others may miss. They are also able to look at problems from multiple perspectives. They use this knowledge to help make decisions and solve problems. This can be very valuable when you're trying to make sense of something complicated.

Insights can be gained in a variety of ways. For example, you could talk to an expert in the field that interests you, read books or articles written by experts, or conduct research on your own. You should also keep an open mind when it comes to insights, it may take time for them to reveal themselves.

It's important to note that experts aren't always the people who have had years of experience in their field. They can also be people with a lot of knowledge about a specific area or industry, but who don't have any direct experience themselves. For example, if you were writing an article about teaching children how to swim, having an expert on swimming would help you write about it from an insider's perspective. It would also give you the credibility that comes with being an "expert".

Expert insight benefits market research in several ways

By providing an expert's opinion, you can get a better understanding of your customer's needs and preferences. You'll also be able to understand the market landscape better. Additionally, you'll be able to make more informed decisions based on what the experts have to say about it.

Aside from these benefits, expert insight helps you create more effective research tools. This is because it provides data points that would otherwise be difficult or impossible for your team to obtain on their own. As a result, this makes it easier for them to answer questions such as:

  • What are our customers looking for in terms of features?
  • What kind of experience do they want when using our product?

You can use expert insight to:

  • Answer questions that cannot be answered by traditional surveys or interviews. For example, let's say that you're looking for a brand-new product idea. You would like to know what consumers will be interested in buying as a result of it. In this case, expert insight may help you find out the answer.
  • Improve the effectiveness of existing research methods by providing additional information about consumer behaviour that researchers didn't previously understand themselves. This could include things like how consumers think about certain brands or products (and why). Or you could find out which types of communications are most effective with each individual segmentation grouping.
  • Gain insight into consumer behaviour that isn't easily measured or quantified. For example, let's say that you want to find out how consumers feel about your brand's values or mission statement. In this case, expert insight may help you do this in a way that wouldn't otherwise be possible.
  • You can use expert insight in B2B research to get the viewpoint of experts and influencers that are not readily available through other means.
  • It's a great way to find out what people think about your product or service. You can also use it to find out how they feel about competitors' offerings. In addition, expert insight can help you discover new opportunities related to your industry. In this way, you can keep track of changes within it over time.

Expert insight can help identify trends, generate new ideas, and predict future outcomes

For example, say that you're in the travel industry and want to know how millennials will impact it in the next five years. In this case, there are experts who can provide this information for you.

A good strategy is to create an advisory board with people who are experts in your industry. This will help you generate new ideas and insights. It can also help you identify trends that will influence your business in the future.

Using expert insight for B2B studies helps you get specific information about a topic that's important to your products and services.

The expert insight component of your study is an opportunity for you to learn from an expert in the field you're studying. It can be very effective for B2B studies, where there are many moving parts and a lot of information that's difficult to find or understand.

The expert will be able to provide specific details about their industry or field.  This will help inform your product or service development process.

You can find expert insight in many places, including data, surveys, and interviews. Data is an excellent source for getting expert insight into customer preferences and attitudes. When you collect data from your customers (or potential customers), it's important to ask questions that will help you determine what they really want or need. You'll want to ask open-ended questions so that you can get as much information out of the respondents as possible.

Expert insight is one way you can use data to get real-world insights

You can combine data from multiple sources (including surveys, focus groups, and interviews)  with other information like purchase history or demographic data. In this way, you can create an accurate picture of your target audience.

You can then use this information to create marketing campaigns that speak directly to the needs and wants of people in your market segment. For example, you can improve sales conversions by speaking directly to their desires instead of trying to persuade them with generic messages that don't resonate with them personally.

It's a powerful method of understanding consumers that has been around for decades but remains underutilised by many marketers today. The idea behind expert insight was born out of a need for marketers to understand why customers buy what they buy and how they make purchasing decisions. In order to understand these behaviours, researchers began asking questions like: How does someone go about choosing their next car? What factors influence this decision? Who influences it most? How do people feel about their cars after buying them (or not)? The answers were far more complex than anyone had imagined!

By asking people how they make decisions, marketers were able to uncover the real drivers behind their purchasing behaviour. They learned that customers don't just make purchasing decisions based on price, features, and benefits. Instead, they're influenced by a variety of factors such as emotion, social proof, the opinions of friends and family members, and more. All of these can influence whether or not someone buys your product or service.

How can you get expert insight for your research?

One common way to gather expert insight is through focus groups and interviews with knowledgeable people. A focus group is a group of people who are asked questions about a certain topic, product, or service. The facilitator of the focus group guides the conversation and keeps it on the topic by asking follow-up questions if needed.

You can use a focus group to gather expert insight on a specific topic, in a specific location, or with specific people (i.e., customers).

Another way to gather expert insight is through surveys and questionnaires, where expert opinion is gathered in an anonymous way. This method can work well for gathering opinions on products, services, or experiences that have already happened.

One way to collect expert insight is by asking people what they like, don't like, and want from products, services, or experiences they have had. You can use this information to inform decisions about the design of new products or services.

Expert insight is useful because it can help you avoid errors, biases, and blind spots. It can also help you make better decisions by providing a more complete picture of your customers' needs.

There are multiple places to find expert insight:

  • Data: You may already have data on hand that can be used to inform your product or service decisions. If not, there are tools like google surveys that will allow you to collect feedback from users about their preferences for different features or products. This type of information is easy to gather but might not provide all the answers; it's best used as part of an overall strategy for collecting feedback from experts in the field.
  • Surveys: Surveys aren't just for asking questions (though they're great at that). You can also use them to identify experts who could provide valuable insights into certain topics related to your business domain or industry.


Expert insight is a technique that allows researchers to get the opinion of an expert in a field. You can also use it in market research, where you ask customers about their preferences and attitudes toward certain products or services.

This type of interviewing allows for deeper insights into customer preferences and attitudes. Interviewing can help you develop products or services that are more relevant to your customers. Ultimately, expert insight is a valuable tool for market research. It can help you get a deeper understanding of consumers and their behaviour. This, in turn, will lead to better strategies for reaching them in the future.

Expert insight is a powerful tool that can help your business grow. It allows you to gain deeper insights into customer preferences, attitudes, and behaviour so that you can better target your audiences with products and services they will love.

Liked reading this article? You may also want to check out: How to find the right expert insight for strategic business decisions.

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