Everything on B2B qualitative research and tips on how to run it
B2B Market research is one of the initial steps towards starting a business. There are different approaches to B2B qualitative research depending on the type of business. In the case of B2B researchers, B2B qualitative research plays an important role. Although quantitative research is easier than qualitative research, in B2B settings, it is difficult to do quantitative research in complex markets and with fewer target audiences. Qualitative research focuses on understanding the opinions and concepts of decision-makers, providing you with information to achieve optimum results.
B2B qualitative research can be done through different methods, depending on the available resources and time.
One such method for b2b qualitative research is interviewing internal stakeholders to understand the decision-making process. These interviews can be conducted face-to-face or online. Additionally, they can be conducted by a third-party skilled qualitative interviewer.
Another method for b2b qualitative research is group discussions. These discussions can also be arranged face-to-face or online, depending on the resources.
The third method for conducting b2b qualitative research is observation; it can be done in person or with a mobile app. This method gives you access to real-time operations, which provides new insights to improve your B2B market research.
Now, let's analyse the benefits and drawbacks of the above-stated methods. Conducting one-on-one interviews can give you more accurate information to enhance your B2B market research. However, this method is time-consuming and expensive. Hence, making it highly dependent on the available resources. Alternatively, group discussions can be conducted to gather a wide variety of information in less time, making it cost-efficient. But then, you would face the difficulty of scheduling a discussion based on the time availability of 6-8 people. Moving towards the observation technique, it provides you with the advantage of receiving unbiased information as no interviewer is present to bias the information received. However, this method is dependent on the available resources as it is an expensive method.
Different techniques can be applied in the case of less-senior decision-makers. Online communities and groups can be utilised to gather information. In-person focus groups can also prove helpful for less senior decision-makers. You could also gather information through remote observation by taking advantage of the mobile app.
Moreover, if you don't want to conduct the research yourself, you could always consult a team of professionals at GrapeData to do the work for you. They can help you conduct extensive research as their job is to collect data for their clients. They deliver data-driven actionable reports within 48 hours.