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5 min

Who can be seen as industry experts and why?

Learn all about industry experts in this blog post

Mar 8, 2023
B2B market research
B2C market research


When you're trying to figure out what your customers want or need, industry experts can be a valuable asset. If you know who they are and how to get them on your team, they can help you make better decisions and reach more customers. But first, let's start with the basics: Who is an industry expert?

Who can be seen as an industry expert?

The definition of an "industry expert" is subjective. It's not necessarily someone with a high level of education or experience. Rather, it may be someone who is well-respected in the field and whose opinion carries weight with others in that industry. It's also possible to be an expert in one area while still being considered a novice in another related field. For example, an automotive mechanic who knows everything there is to know about cars could be considered an expert on auto repair. But, they would likely have no knowledge at all about home improvement projects like painting walls or installing cabinets.

The first thing to understand is that an industry expert can be almost anyone who has the knowledge and experience you need. An industry expert can be almost anyone who has the knowledge and experience you need. You can choose an industry expert from your own company, or from outside your company. You might also want to look at universities or research organisations that specialise in a particular field of study.

An industry expert is someone who has expertise in a particular field. An expert may have years of experience, but they also have knowledge and expertise that others don't have. The definition of an expert can vary depending on the context. However, generally speaking, an expert is someone that others recognise as having a high level of knowledge in a particular area.

An industry expert is a person who has extensive experience in their field and has been recognised by peers as being an authority on the topic. You can find them in many different industries. However, they often work with companies in the same industry or related industries. Companies need help with research projects or surveys because they know exactly what questions to ask to get the information they need from their respondents.

Industry experts should have a strong knowledge base about their field, including terminology and concepts. They also need good communication skills so they can explain things clearly when talking with clients or customers about their work.

When defining industry experts, focus on who qualifies rather than how many

Industry experts are not necessarily well-known people in the industry. Anyone with the knowledge and experience you need can qualify as an industry expert. For example, let's say that you need someone who has worked as a software developer for 10 years. Say that this person has been developing mobile applications since they came out on the market. This person would qualify as an expert because of their knowledge of mobile development and its history in general.

Industry experts are great sources of information and data. They can also help you understand why things are happening in your industry.

If an expert has been working in an industry for many years (and therefore has a lot of experience) then it's likely that he or she will have some interesting insights into how things work within that field.

Industry experts are also great sources of information and data. They can help you understand why things happen in your industry. Additionally, they may have some interesting insights into how things work within that field.

Understand the benefits and limitations of using industry experts in market research

The benefits of using industry experts in market research include:

  • Their knowledge of the market, its competitors, and customers can help you develop or refine your product or service offerings.
  • They're often able to give you insight into what customers are thinking and how they behave. This information can be invaluable when developing messaging for a new product or service launch. It can also help you when communicating with clients about existing products or services (or even potential new ones).
  • They may have ties to companies in your target market that could be useful for marketing purposes (e.g., providing leads).

While working with an industry expert is a great way to get information about a specific industry, there are some limitations that you should be aware of.

First, even if the expert has direct experience in the field, they may not have any knowledge of your company or its specific goals. In this case, it's important that you know how to frame your questions so that they can be answered without needing more context than you have.

Second, if the expert has little or no direct experience with your company's market, they may not be able to provide insights into how things work within that market. If you're looking for information about the general trends in your industry and how they might affect your business specifically, then this isn't necessarily a problem. Just remember that anything that an expert provides can be guaranteed 100% accurate.

Use industry experts to fill in gaps or verify information already collected

Industry experts can be used in a number of ways. You can use them to fill in gaps or verify information already collected, such as:

  • Understanding your market better
  • Helping you understand your competitors better
  • Knowing your customers better

You may also want industry experts on hand when it comes time for decision-making. They may be useful when it comes down to deciding between two options that are equally good but very different from one another (e.g., choosing between two ad campaigns). In this case, an expert might be able to provide insight into which option will best suit your needs.

Industry opinion can have a big impact on your research questions and results. Industry experts can help you understand your industry and market better. They can give you insight into the customers, competitors, trends, and more. You should consider who will be best able to answer your research questions when you are deciding who to choose as an industry expert.

What makes someone an expert?

In order to be considered an expert, you have to have experience. You have to be able to communicate clearly and succinctly what it is that you do and how it works. It doesn't matter which medium is your preferred method of communication. However, it's important that the audience understands what they're seeing or hearing.

The second element of being an expert is being able to explain complex concepts in simple terms. You should also look for someone who has a deep understanding of every aspect of your business or industry. This could be someone who has years of experience in the industry or field. Or it could be someone who can explain complex concepts in simple terms without losing any detail.

Industry experts should have an understanding of the current issues affecting your business or industry as well as their future impacts. They should also be able to identify how these issues affect other businesses or industries, as well as consumers. Finally, they should be able to explain how these issues affect businesses themselves.

For example: if you're a grocery store owner, an industry expert would be someone who knows what food trends are currently popular among consumers. They will also have knowledge of what might affect sales at your particular store. For instance, say that a lot of people shift from eating vegan meals to meat. They would also understand how this trend could potentially impact other grocery stores in town. For example, it could be that you were planning on opening up a new location across town but decided not to because too many people were going vegan instead! If you’re looking for some tips on how to be seen as an industry expert, check out this post.

What to look for in an industry expert?

It's important to note that the expert's experience should also be transferable to other areas within your industry. In this way, they can help you see similarities across industries and businesses. For example, a marketing expert who has spent years working at Google would be able to tell you what makes a successful ad campaign, but only if it applies equally well in other fields.

An expert's knowledge is relevant only if they have used it before and can apply it again in similar circumstances. If an expert has never used their skills before or hasn't done so recently enough to still be enough to keep up with the latest trends and developments in the field, then they might not be of much help. For example, let's say that you're looking for someone who could help your company strategise around content marketing, they should be able to transfer their knowledge and experience of what works in that area to other areas of the industry.

Or perhaps your company sells beauty products online and wants to expand its reach into brick-and-mortar stores. An industry expert might be able to tell you about how other companies have done this successfully before. This is so that you can learn from them (and avoid any pitfalls).

It’s also important to make sure that your expert is a good listener and communicator. They should be able to listen carefully and ask questions to make sure they understand what you need help with, then explain their advice clearly so that you can apply it easily. You want people who are able to explain complex concepts in simple terms without losing any detail. This makes it easier for others to follow along with them and learn from them.

How do you get an industry expert?

The first step is to find someone who has been in the industry for a long time. The next step is to look for someone that the industry recognises. This person should have a deep understanding of their field. In addition, they should also have a broad knowledge of another one or two related fields.

You can also look for an expert who:

  • Has contributed to publications like industry magazines and journals;
  • Speaks at conferences regularly;
  • Has served on panels or boards within his/her field;
  • Is recognised by peers as an authority on some aspect(s) of his/her profession

Why are industry experts important?

Industry experts are important because they can help you understand the industry and its trends. They can also help you see things from a different perspective. This is especially useful if you're looking for ideas or inspiration for your own research.

Experts can also help you make connections between industries that are similar in some ways but different in others (like fashion and tech). Industry experts can bring a wealth of experience and knowledge to your business.

They can help you find the answers to your questions, understand your customers and competitors, or provide valuable insight into the market.

In order to identify industry experts, start by looking at who is speaking at conferences or writing articles in publications related to your field. If someone is sharing their insights with others in the field then they may be willing to share those same insights with you!


We hope this article has helped you understand the benefits of using industry experts in your research. They can offer valuable insights into the industry and its future. In addition, they also provide information on topics that other sources might not cover. By understanding who qualifies as an expert and why they are important for your business, you will be able to make better decisions about how best to use them in your research projects.

If you liked reading this post, you might also want to check out: Expert network calls vs professional follow-up calls after a survey.

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