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7 min

Why you should hire a market research firm for B2B quantitative research

Learn why should engage a market research firm for B2B quantitative research

Jan 3, 2023
B2B market research


B2B quantitative research is a complex process that requires years of experience and expertise. But if you're not in market research or don't have years of experience, it's not worth trying to do the whole project yourself. Let someone else handle the complexities for you. Just tell them what you want to find out about your target audience, who they are, and what they think about your research topic. In this article, we’re going to look at the benefits of outsourcing your B2B quantitative research and how to get started.

Market research firms are well-equipped to conduct B2B quantitative research 

The first step in using market research to define your target is knowing what you want to know. It's an important question because, in order to get the right information, it's crucial that you know what questions are most important for you. Do you need demographic and psychographic data? Or perhaps survey participants' opinions on specific products or services? The answers will help determine which market research firm would be best suited for your needs.

Once you've decided on the kind of information you'd like to gather, it's time to determine who exactly you're going after. Market research firms can help you in defining your target audience. For instance, let's imagine that you're determining a target audience for a product launch survey.

First, it's time to consider who will be affected by this new product or service and what their needs are. This can be done through surveys, focus groups, or interviews. Once you have the data, you'll have a good idea of whether or not there is actually a market for your product or service.

The firm can help you create the right questions for B2B quantitative research

The right questions are crucial when you're researching your target market, as they will determine the quality of the data. This is because the way that consumers answer a question and how they interpret it can vary widely based on how you ask them.

For instance, if you ask someone if they prefer one product over another, their answer may be different than if you asked them to choose between two similar products with slightly different features. Alternatively, asking someone which brand or company they identify with could yield very different results than asking which brand comes closest to meeting their needs or desires. The context of these questions can have a significant impact on what people say and how they respond.

Market research firms have extensive experience crafting intelligent questions that yield accurate data from consumers' responses.

After you've identified your target audience and set up a list of questions that will help you gather the information you need, it's time to find the right market research firm. 

The right questions are also important because they can help you determine what your target market wants and needs. For instance, if you ask someone which brand they identify with, they'll likely give you a list of brands that they think best represent their image or personality, which is exactly what you want to know. But the same question asked in a different context could yield very different results. For example, let's say that you ask someone which brand comes closest to meeting their needs or desires. They might reveal things like how much money they're willing to spend on a product and how often they purchase it.

Market research firms help you know where to find the people you want to talk to

If you are new to market research, it can be difficult to know where people who will be interested in your product or service might be. Market research firms have access to a variety of databases that they use to help clients find their target audience. These resources can help you identify the right types of people for B2B quantitative research. In addition, they can even help you find those that will be most likely to buy from your company. The last thing you want is for all your hard work on developing a quality product or service to go unsold because there was no way for potential customers to find out about it!

Aside from B2B quantitative research, there are 3 main types of research that most companies use. These include:

- Qualitative Research

- Focus Groups

- Surveys

Qualitative research is a way to get in-depth information about your product or service. It can help you learn about what people like and don’t like about it. Additionally, it can help you find how they would use it if they had access to it. With this type of research, customers will be asked open-ended questions. Or, they might be given time to talk with a researcher about their experiences with similar products or services.

Learn more about the 10 different methods of market research here.

You'll need to choose your sample carefully for B2B quantitative research, and a market research firm can help with that

Once you've decided where to target your research, it's time to think about how many people you're going to talk to. Sample size is one of the most important factors when conducting qualitative or quantitative research. The answer isn't always a simple one; it depends on several factors. These include:

  • topic
  • audience
  • budget

Another factor is the amount of time you have for B2B quantitative research. For example, let's say that you're looking for insights into how people use a particular product or service. Now, let's suppose that your target audience is broad (for example, all smartphone owners), it may be sufficient to interview just five people. But if you're trying to learn about the specific needs of doctors who perform colonoscopies, it's going to take more than five doctors.

What's the right sample size? There's no hard-and-fast rule, but let's look at some general guidelines. If you're using qualitative research methods, aim for between 5 and 15 participants. When you're using quantitative research methods such as surveys or polls, aim for between 100 and 250 responses. Here again, a market research firm can help you determine the right sample size for B2B quantitative research. Find out more about the correct sample sizes for your research here.

If you're not in market research, it's worth it to hire the experts

When you've been tasked with designing surveys to be distributed to a group of B2B professionals, there are many things to consider. You will need to ask the right questions and make sure they're presented in a way that yields meaningful data. But if you're not in market research, it's worth it to hire the experts.

You can find plenty of information online about how to create good survey questions. In addition, you can even ensure that your survey results are usable. However, having someone else take care of this process will save you time and energy while ensuring accuracy. That's just one reason why market research firms are worth their weight in gold!

How to find a market research firm for B2B quantitative research?

The good news is that there are plenty of market research firms out there that can help you with your B2B quantitative research. These companies have experts on staff who know how to design surveys and ask the right questions. In addition, they can help you find the most useful data from them. You may not be in market research, but it's still worth it to hire the experts. They'll save you time and energy while ensuring accuracy!

There are several things to consider when choosing a research firm. Want to know some of these considerations? Check out our recent blog post that talks about how to choose the best survey provider for accurate data.

A market research firm will survey your audience for you so you don't get biassed results

When you are the one conducting your own quantitative research, it can be difficult to remain objective and impartial. You may have a hard time being honest with yourself about a few things:

  • Your own product or service. If your business is something that only you provide, then it's likely that you are biassed toward it because of how much time and effort went into creating it. This is why many entrepreneurs prefer to work with an outside market research firm that has no stake in the success or failure of their product or service. Therefore, the firm can provide honest insights into what works best for potential customers.
  • Your employees. As the owner or manager of a business, there's always going to be some level of bias when dealing with employees because they're part of what makes up your company culture. If anything goes wrong within this group (e.g., someone isn't meeting deadlines), then there might not be enough objectivity involved when analysing those issues.
  • Your customers. If you're a business owner, then your customers are likely the most important people in your life. It's only natural that some level of bias would exist when it comes to listening to their feedback and making decisions based on what they want. However, this can lead to some problems. It could lead to you not understanding what they really need.

However, the good thing is that hiring a market research firm can help you eliminate these biases in B2B quantitative research. Discover more types of biases in quantitative research in this post.

Market research firms understand the complexities of B2B quantitative research

Market research is a complex process and requires a lot of expertise to get right. If you’re not an expert in market research, there’s no way you can understand all the nuances of how to conduct it effectively. As such, it makes sense to hire someone who knows what they are doing. In this way, they can help guide you through the murky waters of B2B quantitative research. Here are some situations where it might make sense for you to hire a market research firm for B2B quantitative research:

-Lack of time to learn about market research and how it works.

-You don’t know where to start when it comes to conducting market research.

-Lack of budget for in-house expertise.

-You need some help with the analysis and interpretation of your data.

Hire a market research firm for B2B quantitative surveys to get accurate results

Hiring a market research firm to conduct your B2B quantitative research survey is the best way to get accurate results. Market research firms have the expertise and experience to help you with every aspect of the process, from planning to analysis and reporting. They can save you time, money, and effort by conducting all of your market research for you. So, all you have to do is focus on running your business!

When you hire a market research firm to conduct your B2B quantitative research survey, you don’t have to worry about:

- Finding qualified respondents for your survey.

- Collecting and analysing data from your survey.

- Reporting results in an easy-to-understand format that will allow you to make informed business decisions.

When you hire a market research firm to conduct your B2B quantitative research survey, you can focus on running your business and staying competitive in today’s marketplace.


A market research firm can help you get the information you need to make better decisions. They know how to ask the right questions and what to do with the results, so you don't have to worry about any of that. Wondering where you can find a market research firm for B2B quantitative research? Contact us here to get a conversation going about your data needs.

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