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5 min

5 tips on running a healthcare market research project

This article explains the five tips on doing healthcare market research

Aug 27, 2022
B2B market research
B2C market research

What is a healthcare market research project?

Healthcare market research allows professionals to collect data about the needs and behaviours of patients that wouldn't be available otherwise. This kind of market research can be used in a variety of contexts. For instance, it can help clinics increase their patient retention rates by customising the services offered. Additionally, healthcare market research can help businesses stay ahead of the competition. In fact, pharmaceutical companies are always looking to innovate and improve their range of products. Healthcare market research provides them with the data that they need in order to keep up with trends. In addition, market research also helps gather sentiment from healthcare professionals in any country. UC Today dives into the reasons why patient engagement is important in their recent article. Check it out here

Now that we've looked at the uses of healthcare market research, there are a number of ways to run a healthcare market research project. The key is to be patient and do your homework before you start. Let's dive into some tips for you to run a healthcare market research project. 

1. Set a goal for your healthcare market research project 

As discussed in the above section, healthcare market research is a vast area, covering many problem statements. Ultimately, the goal of any healthcare market research is to develop a roadmap to improve the quality of care offered. Therefore, it's extremely important that you set an initial objective of what you want to achieve from the project.

In healthcare, there are many ways to look at a problem and solve it. You should always be willing to change your ideas and make mistakes. The same goes for running your research project. In healthcare market research, there's no right or wrong answer. If you want to come up with the best possible solution, you have to be willing to learn new things and try new methods along the way. If you're running a healthcare research project, it's very important that you keep an open mind. You need to be willing to try new things and learn from your mistakes in order to come up with the best possible solution. Therefore, experimenting with different research methods can be a good idea, when it comes to healthcare market research. 

2. Determine a target audience for your healthcare market research project 

One of the first steps in any research project is to identify the right people to talk to. It's important to find a survey population that's relevant to your survey goals. For example, if you're looking at hip replacements, you might want to speak with surgeons and other medical professionals who work on patients' hips. You'll also need some patient perspectives, so it's important that you reach out to both people who have had hip replacements and those who haven't already had one. Once you've identified your target audience, it's time for the next step: asking questions for your research project. 

 In this case, you can ask open-ended questions that allow the interviewee to elaborate on their answers.

Some questions can look like this:

  • How do you feel about hip replacements? 
  • What do you think of this new procedure?
  • How has it changed your life since getting a hip replacement?

For more information on open-ended questions, check out Qualtrics' guide here

If you have a niche healthcare population to survey, you can consider partnering with a data collection panel. A data collection panel will help streamline the process of gathering data from niche audiences. At GrapeData, we specialise in surveying niche b2b and b2c populations spread across over a hundred countries. Our AI and Geolocation tools ensure that you only get the best data for your research project. If you'd like to know more, check out our How It Works page for more information. 

3. Spend time understanding your target audience

You can't get the full picture of a healthcare market research project if you aren't completely immersed in it. The best way to achieve this is to spend time with the people you want to understand, talk to them, listen to them and observe them. Observe how they interact with their environment, how they interact with each other, and how they interact with you. Each survey target audience will be different depending upon the nature of your survey project.

Therefore, it's important that you spend some time understanding who you wish to survey. For instance, consider that you are running a project to evaluate the level of access that rural populations have in a particular country. In this case, your target population can be dispersed in cities as well as rural areas. With such a widely dispersed audience, it's important that you understand who they are. In this way, you can get better results from your survey project. 

For more information on the target market, check out Investopedia’s guide here

4. Use a survey research specialist to maximise your project's success potential

A survey specialist is an expert in the field of healthcare market research. They can help you to find the right people to interview, plan your interviews, and analyse the data. Survey research specialists are also able to identify the best ways for clients to present their findings.

In addition to these services, a survey research specialist will have experience in finding participants for different types of projects. For example, if you are looking for participants who have been diagnosed with a rare disease (such as haemophilia or Crohn’s disease) your specialist can help organise a focus group or community event where you can meet potential participants face-to-face instead of relying on online surveys or phone interviews. This method ensures that you get responses from people who understand what it is like living with this condition while also giving them an opportunity to share their stories with others going through similar experiences.

Survey research specialists are also able to help with the analysis of data. They can create reports and presentations that present your findings in a clear, concise way so that anyone can understand what you found. In addition to these services, survey research specialists will have experience in finding participants for different types of projects. For example, if you are looking to survey a niche population of users of particular medical equipment, you can do so with the help of specialists. Because users of particular medical equipment are a specific target segment, it can be difficult to find them. A survey research specialist already has a built-in base of respondents. Therefore, the specialist will be useful to conduct this research project. With AI and Geolocation tools, you can get access to the right set of survey respondents for your research project. If you’d like to know more about finding the right set of respondents, drop us an email today.

5. Move forward slowly and deliberately with healthcare market research 

There is an old saying that goes something like "Rome wasn't built in a day." This phrase can be applied to healthcare market research projects as well. Rushing into a project without getting all of your ducks in a row could lead to many problems down the road. You don't want to rush into anything, especially when it comes to your company's future.

You need time and patience with healthcare market research because there are many moving parts that have to work together for it to succeed. If you try moving too quickly, then you might miss something important or end up facing setbacks later on down the line because things weren't done properly from the beginning. So, it's important to pace yourself with healthcare market research projects. Make sure that you leave plenty of time for each step so that you can make sure that everything is done properly. This will help ensure that your project gets off on the right foot and stays there!

Healthcare Market Research helps you create a better path to healthcare services offered 

Healthcare market research can help you understand the industry that you work in and how you can improve patient experiences. It's important to get information on what's happening in your industry from those who are directly involved in it. Surveys can become a one-stop shop solution in this matter. 

Healthcare market research is definitely imperative, but it shouldn't take time and resources away from your business. This is why you need a survey research specialist to help with your research efforts. With a survey research specialist, you can gather the information that you need to make data-driven decisions. In addition, surveys are a good way to gather all the information that you need in one place with minimal effort. Particularly, online surveys are the best way to listen to your patient's needs and improve your products or services. 

The healthcare market research industry is growing rapidly and becoming increasingly competitive. From patients to researchers, everyone wants to know what’s going on in the world of healthcare. It’s time for you to make data-driven decisions in the field of healthcare market research. Still, have questions? Contact us today to see how we can help you. 

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