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6 min

7 suggestions on how to run a healthcare market study

Learn how to conduct a healthcare market study using 7 tips

Feb 7, 2023


Researchers conduct healthcare market studies to identify the current state of the healthcare industry, such as where it is headed, what problems exist, and how they can be addressed.

They can conduct this type of study with a variety of research methods, including surveys and interviews. The goal is to gather information about the current state of the market that will help inform decision-making for future growth opportunities.

The best way to conduct a healthcare market study is by first identifying who your target audience is. This will inform the type of research method you use. In addition, it will determine who you reach out to for feedback on your findings. You should also consider which questions you want to be answered before deciding how much money should be spent on gathering this data. These questions will help guide your research strategy as well as what type of resources will be needed in order for you to complete it successfully.

The healthcare market is large and complex, so it's vital to plan your healthcare market study properly. That way, you can make sure that you're not only asking the right questions but also getting answers that will help you improve patient care and save money. This article outlines some of the key steps in designing a successful healthcare market study:

1. Design your healthcare market study from the end in mind

The most important part of any research project is to understand what you want to achieve and how that can be achieved. You need to ask yourself: What is the purpose of this healthcare market study? What are you trying to find out? How will it help your organisation make better decisions about its strategy, products, or services over time? It also involves researching the market thoroughly.

If you're going to spend time and resources on a healthcare market study, it's important that you first identify the problem. Why are you doing this? What are your goals? What do you hope to achieve by conducting a healthcare market study? You should answer these questions before beginning any type of research or survey.

2. Use a mix of qualitative and quantitative market research methods

A mix of qualitative and quantitative market research methods is the best way to get a thorough understanding of the problem you're trying to solve.

Qualitative research can give you in-depth information about a specific issue or problem, but it's more time-intensive than quantitative research. It's also less reliable because there may be bias in how people respond or interpret questions. For instance, if someone feels strongly about an issue, they might answer differently than someone who doesn't care as much.

Quantitative market research methods are quicker and cheaper than qualitative methods. However, they are less likely to give you a complete picture of what your users want or need from your product or service. They don't allow you to access insights like qualitative research does!

3. Be aware of the biases in your healthcare market survey

A bias is a systematic error in the data collection process that can lead to misleading results and conclusions. Biases can be introduced by the way questions are asked, and how respondents answer them. In addition, a bias can also come from other aspects of the survey design and implementation.

Bias can result from:

  • Self-selection bias - people who choose to participate in your study may differ from those who do not (e.g., only interested people respond).
  • Recall bias - respondents have difficulty recalling past events accurately or at all (e.g., asking about medications taken during illness).
  • Response bias - respondents give answers they believe are socially desirable or expected. You should also consider whether there has been any selection or response rate bias during data collection. This could mean that some types of respondents were underrepresented compared with others.

4. Keep a close eye on the human side of your healthcare market survey

While you're conducting your healthcare market survey, it's important to keep in mind the human side of things. People are the most important part of any study, and they're also the ones who will use your product or service and pay for it. So, it makes sense that getting them involved should be one of your top priorities when running a healthcare market study.

A healthcare market study is the process of analysing a healthcare market or the industry of healthcare providers and the people who use their services. You can use such a study to determine how well a given product or service will do in a certain market. Or, you could use this type of study to help a company decide what products and services it should offer.

A healthcare market study is a complex process that requires a lot of detailed research and analysis. The first step is to define your target audience. This involves determining what type of person you want your product or service to appeal to. Then, you need to gather data about how many people fit this description, what they are looking for when they buy healthcare products, and how they decide which ones they buy. You can do this by interviewing them directly, or by looking at survey results from other sources (such as insurance companies).

Once you've done all this research and collected all your data points, then comes the fun part: making sense of it all! How does what you found about your target audience match up with what other companies are offering in terms of products or services? What are their advantages over yours? These are some of the questions you can consider when reviewing the data.

5. Include all the stakeholders in your healthcare market study design

Including all the right stakeholders in your healthcare market study is essential. You need to understand who has an interest in the project, what they think and feel about it, and how they will react if certain changes are made.

You must also consider how to include each stakeholder group at each stage of the process:

  • Include them in early planning discussions (for example, by inviting them to join a workshop) so that their ideas can be incorporated into plans for later stages of development. This will help avoid conflict later on when you go back asking for feedback or implementing changes based on those earlier discussions.
  • Involve them again once there's more detail available. This allows everyone involved an opportunity to comment on specific aspects like design or layout.
  • Finally, make sure y before you make any final decisions about your healthcare market research study.

6. Consider the scope of your study

As you begin to think about how to run a healthcare market study, it is important to consider the scope of your study. This includes:

  • What is the problem you are trying to solve with the study?
  • How will the results be used?
  • What is the time frame for your research project and how many people need to be included in it (i.e., hospital administrators, doctors, and nurses)?

7. Define the questions you want to be answered

When you're conducting a market study, it's important to define the questions you want to be answered. The questions should be clear, specific, and measurable. They should also be framed in a way that is relevant to your research objective.

One of the first steps in running a successful healthcare market study is defining the problem you're trying to solve. If you don't know what your goals are, how can you expect to achieve them?

Some more tips on conducting a healthcare market study

A healthcare market study is an analysis of the healthcare industry and its current state. You can conduct such a study for a variety of reasons. Some of the reasons to conduct a healthcare market study are:

  • identify potential new markets,
  • improve an existing service or product,
  • understand the market landscape.

Professionals with experience in healthcare and market research usually conduct this type of study.

Conduct interviews with experts, clinicians, and patients

You can conduct interviews in person or over the phone. You can also do them individually, in groups, and even online (if you're looking for healthcare professionals). Interviews are a great way to get information from experts who have knowledge about your market.

When you're conducting interviews, it's important to supplement them with data collected from other sources. This can help you validate your findings and identify additional insights about the market that you hadn't thought of before.

Use an expert panel to validate findings and identify additional insights

You can do this by asking a group of experts in the field to review your study results, providing their own thoughts on what they think should be done with those results, and then comparing these suggestions against yours. The purpose here is not just to get an idea of what other people think about the market. It is also to get some insight into how they might react if you were to present them with different types of information.

Find or create the right data

Finding the right data is one of the most important parts of conducting a healthcare market study. There are two types of data that you can use: secondary and primary. Secondary sources are usually government-generated, such as census data or reports from a regulatory body like the Food and Drug Administration (FDA). Primary sources include interviews with healthcare professionals or patients and surveys or focus groups conducted by your company or another organisation. They can also include surveys sent out over social media platforms like Twitter or Facebook.

Share your findings and recommendations with key stakeholders in your organisation

As you've been working on the healthcare market study, it's likely that you have come across some interesting insights that could be of value to other departments within the organisation. For example, if one of your research questions was about how patients feel about their experience at a GP surgery and it emerged that most people were dissatisfied with waiting times for appointments then maybe this would be something worth sharing with the Operations teams who might be able to make changes to improve things for patients.

Another way in which sharing findings can help improve services is by highlighting areas where there are gaps in data collection.  For example, if there were no responses from certain age groups during an online survey then this might indicate that these people aren't using your services enough (or at all). This could mean expanding on more online options for your business.

By following these steps, you'll gain a clearer understanding of how your company should approach a healthcare market research study. Let's recap some of the steps below.

  • Use a mix of qualitative and quantitative research methods.
  • Be aware of the biases in your healthcare market survey.
  • Keep a close eye on the human side of your healthcare market survey: how people are actually responding to your product or service, what they're saying about it when they leave feedback, how long it takes them to complete tasks, and so on.

The healthcare market is large and complex and requires careful planning to conduct a successful study

The healthcare market is large and complex, with many different players operating in a variety of industries. It's also constantly changing, which means your study needs to be flexible enough to adapt as the environment around it does. The healthcare industry is highly regulated, competitive, global, and heterogeneous. All of these factors make conducting research within this field challenging but rewarding if done correctly!


A healthcare market study is a research method that companies use to determine a healthcare industry's size, scope, and growth potential.

The healthcare market study process can be broken down into three components:

1. Identify the target audience for your research

2. Conduct interviews or surveys with members of your target audience

3. Analyse the data collected during the interviews or surveys

Looking to find more resources on this topic? Check out: 6 advantages of conducting a healthcare market research survey.

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