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6 min

9 Tips to conduct Tech market research

Everything you need to know about Tech Market Research

Sep 27, 2022
B2B market research
B2C market research

Introduction to Tech market research

The market research process is a vital part of any business’s strategy. The SBA has a comprehensive guide on how to use market research for businesses. It helps you understand your target audience and the competition, find gaps in the market and decide whether they present opportunities for new products or services. Conducting Tech market research can be challenging because it requires an in-depth understanding of how consumers use technology. It also allows you to know what their expectations are from various devices, apps, websites, and other technologies. However, with a few simple steps, you will be on your way to identifying opportunities for growth. You can also identify areas of concern or threats in the tech landscape.

Tips on how to conduct Tech market research 

The realm of Tech market research is wide and can include a lot of areas. For instance, we recently wrote a piece on how to conduct B2B market research for cyber security

Having talked about the importance of Tech market research, let’s dive into some tips on how to conduct market research for your business. 

1. Select the product, technology, or market segment that you want to research

Selecting a product, technology or market segment is the first step of conducting any Tech market research. To get started, you should understand your target audience and their needs in order to identify gaps in the market. You can also do some pre-research on the product, technology, or market segment to identify gaps.

Once you've selected your focus area, begin researching your industry through both primary and secondary research methods. Identify all potential competitors within this space and their products/services (and what differentiates them). Use online analytics tools such as Google Trends, and Clicky Web Analytics to track user behavior around these areas of interest for an in-depth view into how people interact with them. This is so that you can better shape future iterations of those products based on what works best for users' needs now versus later down the road. 

2. Develop a strategy that fits the objectives of Tech market research

There is no point in conducting Tech market research without having defined a clear strategy first. Before you even start to think about what kind of product or solution will work for your customers, make sure you have clearly identified and outlined the problem that needs to be solved. Once this baseline has been established, it is time to start developing your strategic plan. The key here is setting clear goals and objectives that will guide your decision-making process.

3. Conduct the research itself 

You'll want to use the right research tools for each phase of your research, from initial brainstorming to final presentation. One example of such a tool is a prototype survey, which allows you to get feedback from users about their needs and pain points in a controlled way that doesn't cost too much money or time.

Once you've collected enough data from interviews or surveys (or both), it's time for analysis! You should look at how different types of people answered questions so that there aren't any outliers skewing results; this also helps you understand what kinds of people would benefit most from using your product.

4. Analytics and Reporting

Reporting tools are important to understand consumer behaviour and preferences. Analytics can help you decide on future product and service development, identify gaps in the market, or potential new opportunities for your business.

5. Get feedback from your target audience

It is important to get feedback from your target audience. There are several ways to do this, such as surveys, polls, and questionnaires; user tests; social media; and focus groups.

6. Understand consumer behaviour and preferences through surveys, polls, and questionnaires

If you are conducting Tech market research to understand consumer behaviour, you can use several tools. Surveys, polls, and questionnaires can provide you with a fair idea of what customers think about your products. Then you can have an idea of what the market needs and how best to fulfil those needs with technology.

The most common form of survey these days is online. Web-based survey tools also known as  online surveys are available through most survey tools online but do have a certain cost attached to them. 

7. Review your competitors’ websites and other online resources for useful ideas

Analysing your competition is a great way to find out what works and what doesn't in the minds of your target audience. Make sure to take note of their website and online resources as well as any marketing materials they're using. You can also look at their social media accounts for  insights into how they engage with customers.

8. Search for gaps in the market to determine whether you can take advantage of them with new products or services

To determine whether your industry is ready for a new product or service, you must first understand your market. Start by researching the current state of the industry and creating a profile of its key players.

Next, create an audience persona—a fictional representation of a real person who fits into your market segment. Identify what they need, what they're looking for, what products or services match their needs, and how they would improve their life.

Finally, look at competitors' websites to see if they are offering anything similar to what you are considering launching. If not already on their site, contact them directly with questions about their product or service offerings that could help inform your own development process.

9. Track how users interact with your own products or those of your competitors to learn more about consumer behaviour

To learn more about consumer behaviour, track how users interact with your own products or those of your competitors. The following strategies can help you gather data:

  • Track user behaviour on your website. This includes tracking the number of visitors to a webpage and the time spent on each page and what pages users visit first. You can also track how many clicks there are from one page to another within a certain amount of time.
  • Track user behaviour on social media platforms like Facebook and Twitter by looking at the number of likes or retweets received by posts made by customers or other users in the industry. This information will tell you whether there is an audience for your product outside of traditional advertising channels.


You can conduct Tech market research by talking directly to your target audience, understanding consumer behaviour patterns, researching competitors, and using online analytics tools. Tech market research is an important part of any business strategy. As a company, you need to understand what your customers want and how they interact with your products or services in order to create better campaigns that will increase sales. By conducting market research, you can learn more about consumer behaviour patterns and find out where there are gaps in the market that could be filled by new products or services.

At GrapeData, we have years of experience in Tech market research. Using a combination of AI and geolocation, we focus on custom-recruiting survey respondents. We’re also industry agnostic which means that we cover all industries be it tech or retail. We’ve built a community of 300k+ contributors, using careful screening processes. Our goal is to always provide data-driven decisions for your market research needs. If you’d like to learn more about Tech market research, email us at sales@grape-data.com. We, at GrapeData, are here to help you with your Tech market research needs.