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This post looks at best practices to create software product evaluation survey questions
Software product evaluation surveys are one of the best ways to ask your customer survey questions regarding their experience.
By asking relevant questions, you can get insights into how happy or unhappy customers are with your product. This information can help you identify any pain points and improve the overall user experience. For instance, if you’d like to see how we helped real estate agents choose the right software, read our case study on software survey questions here.
In the next section, let’s look at some considerations when running a software evaluation survey.
Before you can decide on the questions that you want to ask it is necessary for you to have a look at the method of software survey questions. Below are two types of methods to ask software survey questions:
Let’s look at the different types of product evaluation questions to ask if you’re a software company.
This question is meant to determine what products the customer is using, what services they have (or would like) and how they use those services. It’s important because it gives you an idea of their current situation. This can help you determine where to focus your software improvements in the future.
You should ask this question at the beginning of your survey because it helps set a framework for your other questions. It also allows you to glean more information about customers’ habits later in the survey.
It also works well as part of an online survey tool because it has a broad enough scope that it won’t be seen as too invasive or specific by potential customers — meaning that anyone who takes interest in your software will be able to answer it easily. Even if they don't know everything about software products yet, they would still contribute.
This type of question category will be useful for a product-market fit analysis. Generally, a product-market fit helps a company understand how the target market for a product. For more information, check out this article by Hubspot on how to find the product-market fit for your industry.
In your software product evaluation survey, you can even ask scale-based questions. These questions help you get an understanding of how popular your software product is:
In your software product evaluation survey, you can ask the following types of questions:
These types of survey questions will give you an idea of why customers are using your software product. For example, we recently partnered with an educational institution in the US on a software survey project. Our client wanted to track student engagement and learning outcomes by using a software product. Learn more about the software project on our website.
Asking for feedback is a simple way to get your users to tell you what they like and don't like about your products. This will help you understand how much value users are getting out of their experiences, as well as identify areas where improvements could be made.
Many times, we're so close to the product that it's hard to see what's wrong with it - after all, we created these things ourselves! Use this opportunity as an opportunity for self-reflection: ask yourself what makes sense and what doesn't. What could be improved upon? How would others perceive this experience if they were in our shoes? Once you've asked those questions (and received answers), use them as inspiration for making changes in future iterations of the software application or website.
Additionally, you can even look for feedback or reviews of your product on TrustPilot or Quora.
Now that you have an idea of which kinds of software surveys to ask, let’s look at where can you find them. Data collection panels are a popular option for software surveys. You might be wondering what data collection panels are. Essentially, these panels serve as an all-in-one data solution for companies that run research projects. For instance, if you are a software company wanting insights on your product, you can partner with a panel. This panel will help you streamline all your data needs in one place.
GrapeData is an industry agnostic survey research specialist focused on recruiting niche B2B and B2C survey respondents. One of our USPs is providing high-quality data for your project through custom-recruiting survey respondents. If you’d like more information, please send us a line at firstname.lastname@example.org.