A complete guide on who are B2C survey respondents and 3 tips on how you can find them
B2C survey respondents, in simple terms, are people who respond to a survey or a questionnaire. Many PE firms and consulting companies use survey projects to get data for their businesses. B2C survey respondents are typically required by these companies. This is not to say that research institutions, schools/colleges, or even pharmaceutical companies don’t need surveys. Almost every business in every industry needs data to make sound business decisions. One way of sourcing this information is through B2C surveys. In a typical B2C survey, a respondent will receive assignments to complete on a particular subject. The subject can depend on the nature of the survey project. Therefore, almost anyone can become a B2C survey respondent.
In the next section, let’s explore how companies can best find B2C survey respondents.
It may seem like finding B2C respondents is an easy task due to a large number of customers. However, finding the relevant for your survey project can take time. Similar to B2B survey respondents, each person has to have a relevant profile to answer survey questions. Try using our 3 tips below to find the best survey respondents for your B2C surveys.
Arguably, one of the best ways to find B2C respondents is to leverage your company’s marketing strategies. The world of marketing is constantly changing; with trends and hot topics entering the space day by day. Scouting your social media channels to find B2C survey respondents can prove useful for your project. For instance, you can repost your B2C surveys on various social media channels. However, you must think about what kind of audience you want to reach with the social media. A recent news article mentions that LinkedIn can be one of the most powerful tools for B2B networking. LinkedIn is an excellent platform for recruiting not only employees but survey respondents also. Typically, LinkedIn is useful for B2B survey projects. If you are looking to recruit B2C survey respondents, Instagram or Facebook might be better alternatives.
The pros of social media platforms specifically for survey respondents are numerous. First, you get to reach B2C survey respondents across geographies and markets. Second, you get to benefit from people who already responded to your survey as they can share it further. For example, a B2C respondent might share your survey with a friend and thus you can increase your pool.
On the other hand, finding B2C survey respondents through social media may be time-consuming. If your survey project has a tight deadline you might want to think about other ways that we have listed below. Moreover, you might not find the exact profile of the respondent that you’re looking for on social media. To avoid this, you can include screening questions in your B2C survey. For a guide on how to include screening questions in B2C surveys, check out our recent blog post. The guide explains the process for B2B surveys, but the process for B2C surveys is similar. If you still have questions about the screening process, feel free to reach out to our team at firstname.lastname@example.org.
Not only does social media help, but email marketing can also help you find B2C survey respondents. Companies typically use email marketing lists to send communications to their customers. Though email marketing can seem outdated from a customer perspective, emails are useful to send messages to customers. Additionally, website pop-ups are a good source to recruit B2C survey respondents. Some tips to increase your website reach are listed below:
However, you must be careful to comply with local laws and regulations while using email marketing. For instance, the Information Commissioner’s Office provides a list of GDPR regulations you must follow for email marketing.
Last but not least, in-person networking events may be a good option to recruit B2C survey respondents. If your survey project has a specific profile of B2C survey participants, in-person events are useful. At a conference or a business event, you can get to talk directly with the participant. This is particularly useful if your survey population is niche and therefore hard to find. On the other hand, if your survey participants are more active online, you can scout online forums. Online communities are an excellent way to find people with similar backgrounds who might be a fit for your project. One advantage of this approach is that you can get detailed information from respondents about your project.
The downside is that these methods may be time-consuming and may involve significant effort. Another disadvantage is that people may not be willing to participate in an in-person survey.
If you are a company that wants to run a B2C survey project, you’ve come to the right place. GrapeData specialises in finding niche B2B and B2C survey respondents. We have built a panel of 300k+ B2C survey respondents for your survey project. Our app uses the latest technology such as AI and geolocation to find the best survey respondents. What’s more: you can conduct follow-up calls with your respondents to did deeper.