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10 min

Exploring the benefits of B2B technology market research

Discover the benefits of using B2B technology market research for your business

Feb 4, 2023
B2B market research


B2B technology market research is a vital part of any organisation’s business strategy. It provides a level of insight that can be very difficult to find otherwise. However, it also takes time and resources to complete properly. If you want to make sure your investment in this area is worth it, then consider some of the benefits below.

Some benefits of using B2B technology market research for your business

The need to stand apart in today's highly competitive tech industry has never been greater. Technology customers are changing and every company is emphasising innovation at the forefront of their strategy. Learn how B2B marketers are adapting to these changes in this article

Now that we know a little more about the importance of B2B technology market research, let's have a look at some benefits in the following sections.

Collect data faster with B2B technology market research

One of the key advantages of B2B technology market research is that the speed of data collection can be faster than B2C market research.

  • B2C markets are much broader than B2B markets, which means a lot more time needs to be invested in gathering information from multiple sources. This can include conducting secondary research, focus groups, and even surveys. This makes for a slower process overall compared to its B2B counterpart where there are fewer audiences to collect information from, to begin with.

The amount of time needed for data collection also depends on how targeted your audience is (i.e., whether they're using specific products or services). If it's difficult for you to reach them through traditional means then you may need to devote longer periods of time to finding those people who fit into this category.

Make informed decisions with B2B technology market research

In today's fast-paced world, organisations want to make decisions quickly and efficiently. They need technology that is affordable, easy to use, and constantly evolving. Additionally, competition has immensely shot up in tech.

In order to stay competitive in today's business environment, organisations must be innovative. This means they need access to the latest tools and technologies available on the market. B2B technology market research provides valuable insights into emerging trends in B2B technology so that companies can stay ahead of their competitors.

Stay ahead of the curve using B2B technology market research

The technology sector is always changing and evolving. There will always be new technology that needs to be adopted by organisations within this industry.

Technology is also a great driver of innovation in other industries. It's not uncommon to see a technology company take an outside-the-box approach to solve problems that affect them or their customers.

This is why it's important for organisations in the technology sector to always be on the lookout for new technologies that can help them innovate faster and better. With so many different technologies emerging every day, it's easy to get lost in the noise. One way to discover new technologies is through B2B market research.

Keep an eye on trends with comprehensive B2B research

The best way to stay on top of developing trends is with comprehensive market research. This can help you identify new trends, opportunities, and your audience. It also helps you understand your competition, as well as how they are responding to changes in the industry.

Market research can also help you determine what the most popular products and services are. This will help you to understand what types of products or services your audience is interested in. Finally, market research can be used to evaluate the success of your social media campaigns. By tracking engagement rates and other metrics, marketers can identify which strategies work best for their audience. Learn more about social media campaign measurement in this post.

Figure out B2B customer pain points with technology B2B market research

So how does a business find out about its target market's preferences? How does it figure out what the customer's pain points are? Organisations can use market research data to determine which type of technology would be most helpful for their customers. This works very well in B2C markets. For example, let's say that you have an idea for an app that will help users identify products based on images uploaded by them. You will probably need some kind of artificial intelligence software in order for it to work properly.

You'll also want to know what kind of features consumers want from such an application before investing in designing one yourself (or hiring someone else). You could reach out directly through social media channels like Twitter or Facebook Messenger. However, this may not always yield positive results because those platforms were originally designed for messaging friends rather than conducting market research.

Here, you could use a survey to inform your decision and yield the kind of accurate feedback you need in order to make an informed decision.

Organisations can also explore new markets, improve existing products and even test out ideas for new products through B2B technology market research

With B2B technology market research, you can use surveys to ask your customers questions about their behaviour and needs in relation to your product or service. You'll get answers from both current and prospective users of your product or service. This will help you gain insight into how they use it now as well as what they'd like it to do in the future. This information is invaluable when it comes time to make decisions about how best to move forward with developing anything related to the product line.

The best part about B2B technology market research is that it can be done easily, quickly, and affordably. You don't need a huge budget or a team of researchers working around the clock to get all of the information you need. All it takes is a few simple tools and some time to put them into action.

Use B2B technology market research to thrive in today's ever-changing tech industry

By gaining a better understanding of your customers and the current state of the industry, you can make better business decisions that help you keep up with the times. You can also improve your products and services to better meet customer needs as well as stay ahead of competitors!

By utilising B2B technology market research, you can gain a better understanding of your customers and how they feel about your products and services.

Identify new trends in your industry

It's important to keep an eye on the latest developments in your industry. These developments could drastically change the trajectory of your business. New trends can help you stay ahead of your competitors, who might not have realised the trend yet. If a new trend catches fire with customers, they'll be asking for it. If you're not prepared to provide it, you'll lose out on big opportunities.

It's also important to keep an eye on the competition. Your competitors will often be the first ones to adopt new trends and technologies. So, it's a good idea to keep tabs on them. If they're doing something that makes sense for their business, chances are you should be thinking about how it could fit into yours.

There are many benefits to be had by engaging in B2B technology market research. For one thing, it can help you identify new trends in the industry and understand your audience’s behaviour more thoroughly. It can also help you discover new opportunities and test out ideas for new products.

But perhaps the biggest benefit is that it can help you create a strategy for your business that will allow you to stay ahead of the competition. 

Uncover new opportunities

You can use B2B market research to uncover new opportunities and identify new markets. You can use it to identify new products or services that you need to develop. Or, you can even refine your existing products and services in order to create a better offering for customers.

You may find that there is a strong demand for a product you haven't marketed yet. Or you may discover that consumers in certain countries have different needs than those in other places. Understand your customers better, and you'll be able to provide them with products tailored to meet their needs.

You can discover new trends by looking at specific areas of your business, such as its market share or customer demographics, over time. By analysing existing data from this perspective, you can determine whether a trend is becoming more popular or if it's already declining in popularity.

Source ideal audiences

A target audience is a group of people who share similar characteristics. These are people who are likely to be interested in your product.

Identifying a target audience requires some research and analysis:

• Do you have any existing customers? If so, what kind of data do they give you about themselves?

• What are some personas that exist in the market right now? How can these be used as inspiration for identifying new audiences?

• Who could be an ideal customer for your product or service? Are there other companies that serve this same customer segment (and provide them with data on how they operate)?

Asking these questions will help you figure out what kind of information to gather from your prospects. Once those pieces are in place, it's time to find the right people within those groups. To do this, consider utilising social media advertising platforms like Facebook Ads or LinkedIn Ads. These allow for highly targeted advertising based on user demographics and interest categories such as hobbies or interests etc.

You may need to find people in your target market who care about what you have to offer. In addition, you may need to give them a compelling reason to buy it from you instead of the competition. B2B technology market research can help with this by providing valuable insights into what types of companies are buying similar products or services. It can also help you discover how they operate within their industries. Lastly, it can help you find out any other relevant information that might help define the perfect target audience for your business.

Analyse your competition

Your competition is the primary driver of success in your business. This is especially true when you're entering a new market or industry. Understanding your competition can help you:

  • Determine where there are opportunities for growth
  • Identify potential risks and threats to avoid by conducting research on competitors

There are several ways to analyse the competition:

  • Understand the strengths and weaknesses of your competitors
  • Discover the target market preferences or needs of their customers
  • Understand the marketing strategy used by a competitor(s) including advertising mediums, promotional tricks, etc.
  • Also, look at how these tactics differ from yours (this may be good news if you don't want to compete directly with them). 
  • Look at pricing strategies (e.g., discounts offered).
  • See the distribution channels used by each company. This will give insight into how they reach customers given that channel-specific benefits exist. It could also provide some ideas about how you might reach those same people through similar channels.
  • Identify potential competitors. This includes any companies that sell similar products and services or even products and services that could be considered substitutes for yours.
  • Understand the competition. How do they position themselves in the market? What is their core value proposition? Why would someone choose them over you? If you were shopping for a product or service similar to yours, why might you choose them over someone else?
  • Understand the competition’s strengths and weaknesses. If there are areas where they excel and areas where they fall short, does this mean anything about how you should position yourself going forward?

Find the right marketing channels

The first step in deciding on the right marketing channels is to understand your target audience. Who are they? What do they care about? How can you reach them and get their attention? You can get answers to all these questions with B2B technology market research.

Once you have a good idea of who your target market is, it's time to look at how you can connect with them. There are many different ways to communicate with customers these days, so take some time to think about which ones might work best for you. Are there any social media platforms that would be useful for reaching out directly and building a relationship with customers? Do any online newsletters or blogs already exist that could help increase brand awareness among potential buyers? Is there an event where people in your industry gather together and talk about their experiences using the product or service that you offer (or would want to offer)?

You might also want to consider ways of communicating directly through email campaigns.

Combine market research data with your CRM

You can use the data to improve your product. You might be able to tweak your product design or features so that it appeals more strongly to the market segment you are targeting. This will increase demand for your business's products and services.

You can also use the data to improve your marketing strategy and tactics. If you know who your target audience is, then you can create more effective ads by using their language and crafting messages that resonate with them on an emotional level as well as a rational one.

There are many other ways in which B2B technology research may be used to improve overall business strategy: customer service, sales strategy, etc. However, these are some of the most common applications we've seen over time!

B2B market research can help you make strong and effective business decisions

B2B market research is a great way to make informed business decisions. It can help you find new markets, improve existing products and even test out ideas for new products.

You can easily gather this information through B2B technology market research. This type of research will allow you to understand what customers need and want from your business. You can use this data to create better products or services, as well as improve existing ones.


As we've seen, B2B market research is an important tool for any business that wants to succeed in today's ever-changing tech industry. By using this data to guide your business decisions, you can thrive in today's ever-changing tech industry. Wondering what kinds of questions you can ask in B2B market research? Learn some question types in ‘Top 9 categories for B2B survey questions’.

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