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Market Trends
6 min

How do companies use healthcare expert calls vs b2b surveys?

A curated article comparing healthcare expert calls vs b2b surveys

Oct 18, 2022
B2B market research

Healthcare expert calls vs b2b surveys explained

A b2b survey is a method of collecting data from a group of people. This survey can be administered online, through email or phone calls, or in person. A healthcare expert call is different from a survey because it uses one-on-one interviews with participants (called experts) who are asked questions about their opinions on specific topics or issues. Expert calls can be conducted by telephone or face-to-face. In the next section, we'll analyse healthcare expert calls vs b2b surveys. 

A b2b survey may offer convenience and quick response, but it is not guaranteed to be accurate 

Let's look at healthcare expert calls vs b2b surveys. B2B surveys may offer convenience and quick responses, but they are not guaranteed to be accurate or beneficial. Surveys are often administered by companies, which means that they can be biased towards what the company wants to hear. Furthermore, when surveys are administered by the company, control over the questions asked falls into their hands. If you have specific questions or concerns about your research program's effectiveness (or lack thereof), healthcare expert calls can provide a more effective way to get answers from knowledgeable experts. 

Surveys are answered by a wide pool of respondents, which may lead to biased results

Surveys completed by respondents may be biased because the respondent is not vetted. Vetting is a process of verifying the respondent's identity to ensure that only correct responses are included in the survey. This is because the respondents may not be an expert in the field, and they might have a personal bias towards their own product or service. In contrast, healthcare expert calls are conducted by trained professionals who follow strict protocols to ensure that there is no bias during the interview process. Therefore, one difference between healthcare expert calls vs b2b surveys would be the degree of biases in results. 

For more information on biases in research, check out this study by the National Library of Medicine. 

A b2b survey does not give control over the survey questions to the respondents 

In B2B surveys, the company chooses the questions, and they may not be relevant or important to someone who has different priorities or experience than you. Additionally, they might not have asked all of the questions that you think are important and could still be useful in an interview. Finally, they might not have written them in an order that makes sense for your audience or in a language that they can understand easily. Whereas healthcare expert calls allow more freedom to ask whichever questions you'd like to ask. 

B2B Surveys tend to take up a lot of time

Surveys take up a lot of time. Here are some of the things that go into survey creation and execution:

  • It takes time to create the survey. The text must be clear, concise, and easy to understand so that respondents can complete it in a reasonable amount of time.
  • It takes time to send out the survey. This can involve printing copies, sending emails, or making phone calls with your findings when finished.
  • It also takes people's time to fill out the survey and submit their answers back to you. Depending on how long your survey is, this could be anywhere from 5 minutes up to 30 minutes depending on how much information needs to be inputted into each question. In addition, you can also include any other questions related directly before submitting them back again. Additionally, b2b survey responses take a long time to collect as well. 

Healthcare expert calls work differently in the sense that they are quicker and much more efficient. Calls usually last one hour, hence all the information can be gathered quickly and efficiently. 

The size of the target audience for a survey can be controlled by restricting access to the participants to select individuals or known audiences

You can control the size of your target audience by restricting access to participants. This is a good way to ensure that you get the right people for your survey. You will also be able to ensure that you don't get too many responses from people who aren't interested in participating in your survey. You should also be aware that the response rate is generally low, particularly for surveys that do not have a monetary incentive. The response rates can range from 5% to 70%, depending on the topic of the survey and how well it was designed. The more times you send out your survey, the higher your response rate will be because people tend to respond after multiple reminders. For a guide on how to increase response rates, check out Qualtrics' post here.  

On the other hand, the issue of controlling target audiences doesn't come into the picture at all in healthcare expert calls. Once you find an expert, it's fairly straightforward to conduct a call with the expert and proceed with your research. 

Unlike a healthcare expert call, a b2b survey is not confidential

Unlike surveys, expert calls are confidential. The person taking the call has full control over who they choose to talk with and what questions they ask. This is because data collected through an expert call is only shared with those who specifically consent to participate in the survey or call (the interviewee), whereas a survey is sent out to a wider target audience. While surveys can be effective tools for gathering insights on specific topics that you may want more information about, they don't offer as much control over what types of questions are asked. Additionally, you can only estimate a rough number of people who'll respond to your survey. They also don't give you access to all the answers at once. Rather than easily seeing all answers at once, you have to wait until each respondent sends in their completed form before getting any response back from them.

Sending out b2b surveys requires sophisticated technology and that's why some companies use survey research specialists

This can be expensive for companies that want frequent feedback from their customers. Companies can also use free web services to distribute surveys through email, though these may have limited functionality and options when compared with survey research specialists. When you send out a survey, you need software to do so. This can be expensive for companies that want frequent feedback from their customers. Companies can also use free web services to distribute surveys through email, though these may have limited functionality and options. Paid survey tools may offer more features such as surveys with complex questions and choices, reporting functionality, and security features like screening questions or anonymous answers. Paid survey tools are more likely to be secure than free options as well; it's important for companies to protect their data from hackers who might steal it or use it maliciously.

Thus, another point of difference between healthcare expert calls vs b2b surveys is the level of technology required. Expert calls generally do not require much technology except for an internet connection. 

Surveys do not allow interaction between respondents and companies 

With a healthcare expert call, the interviewer can ask follow-up questions and clarify the answers given. They can also give feedback to both interviewees and interviewers if they want to. Experts get direct access to the company and its product or service directly through this method, allowing them to ask any questions that may arise.

In a survey format, it's more difficult for an interviewer to get in touch with someone who has responded unless they want to go through another round of surveys with other participants until finding the one person who answered their question. It limits interaction between them so there is no opportunity for clarification of answers or advice from one participant (i.e., expert) on another participant's findings (i.e., patient).

A survey cannot provide emotion or personality in an answer

The answers given are simply responses. They don't generally give any insight into what that person is thinking or how they feel about their answers. A survey cannot provide emotion or personality in an answer. The answers given are just responses. They don't give any insight into respondents’ thought processes. This could be useful information that could make customer satisfaction better in some cases, such as if the customer service representative needs to connect with someone on an emotional level. However, qualitative data does help to some extent. 

A healthcare expert call involves a conversation between two people who are interested in communicating with one another. With healthcare expert calls, there's no expectation of getting through a script or asking questions that have been written down somewhere beforehand. Instead, you're using your own words (and sometimes those of your client) to get an understanding of their situation so that you can offer solutions tailored specifically for them rather than generic advice based on data from other people in similar situations (as would happen if you were using surveys).

Summing up thoughts on healthcare expert calls vs b2b surveys 

In conclusion, one way to get more data for a healthcare survey project is to ask questions by using expert calls. They allow companies to get expert feedback from credible sources.  In addition, they also provide insight into how experts feel about their answers. The results of these calls are much more valuable than those of surveys because they can be used as feedback for further research. Wondering what kind of results you can expect from healthcare expert calls? Check our blog post on the 3 types of healthcare network results that one can expect. If you're interested in conducting an expert call or a b2b survey in the healthcare industry, contact us today. 

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