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Market Trends
6 min

How tech market research companies are creating disruption

Disruptions created through tech market research companies

Aug 5, 2022
B2B market research
B2C market research


The world of technology is changing rapidly, and so are the ways in which tech companies use market research. Tech market research companies have been forced to innovate to keep up with changing times. As such they're finding new ways to gather data and understand consumers' behavior that can help them stay ahead of the curve.

How tech market research companies are creating disruption

In the last few years, tech market research has evolved from a relatively niche industry into something more mainstream. This has been due to an increase in demand for research and innovation across all industries. Additionally, there has been a growing awareness of the importance of being able to access reliable information about customers and competitors.

In addition to providing existing companies with vital data, tech market research firms are also helping smaller players compete with their more established counterparts. The way that they do this is by breaking down barriers that previously prevented them from doing so. In doing so they are creating disruption at both ends of the spectrum. On one hand, they’re making it easier for small businesses to start up and grow. On the other hand, they're also enabling large corporations to maintain their competitive advantage over rivals. This is because tech market research companies are giving them new insights about what's happening within their markets (and outside).

Tech market research is an ever-evolving field

You may be wondering, “How does tech market research help me?”

The answer is simple: it gives you valuable insight into how your customers are using technology. Tech market research also shows you where your customers have room for improvement in their lives. This insight can help inform your product development decisions. Since tech market research is an ever-evolving field, there's no shortage of new trends to keep up with. Companies are constantly innovating and creating new tools that will improve how you conduct your own research. Tech market researchers themselves are also refining their methods to make them more sophisticated and effective. Companies can then understand what consumers want from their products. As the industry grows, so does its ability to provide valuable information about consumer needs on a global scale; it's truly exciting!

Pioneering new methods

You may be thinking that you don't need a tech market research company, or at least not right now. But it’s important to remember that there are many reasons why new methods are needed in this industry.

Tech companies have historically been unable to reach underserved markets and small players, but these groups have been rapidly adopting technology over the past 5 years. For example, there has been an increase in mobile internet adoption rates from 2012 to 2018. This is the case, especially in China, where they have transitioned completely to a mobile-only era. Read more on this shift here

In addition, tech market research companies have traditionally focused on measuring the value of products and services. New methods are needed so that we can better understand how consumers use technology across different countries, cultures, and demographics around the world today. In this way, we can continue innovating into tomorrow's world economy by helping small businesses grow into global success stories. We can also continue providing innovative solutions that positively impact millions of people daily across all continents.

Entering markets that were previously unreachable

Nowadays, tech market research companies are finding new ways to gather data. This data was previously impossible or too costly to reach. They're also making it possible for marketers and researchers to reach people who were previously unreachable.

For example, one tech market research company recently conducted a study of consumers in rural communities without access to broadband internet service. With the help of this company's technology, researchers were able to gather responses from participants with no internet connection. Additionally, even though they could not participate in the survey online, these participants were still able to provide answers via text message. 

Assisting smaller players with big ambitions

There are many ways that tech market research companies can help smaller players in the industry. For example, they can help them understand their customers better. They can also provide insights into how competitors operate and how to reach new customers.

In addition, as we continue to see more disruption in this space, tech market research companies will be able to offer even more assistance. This is because they have the ability to analyse all of the data available today.

Tech market research companies can help disrupt markets by using new methods to reach underserved customers and to help small players

You've heard of disruption, but what does it really mean? Disruptive innovation is a term coined by Harvard Business School professor Clayton Christensen to describe a process in which an established industry with high entry barriers is disrupted by a new technology, business model, or product. What you may not know is that tech market research companies are helping create this disruption. This is done by using new methods and technology, reaching underserved customers, and helping small players.

The first step in creating disruption is finding an unmet need within your target audience. This could be something tangible or intangible. The next step will be identifying how you're going to solve this problem through your solution or product or service offering. In order for your idea to succeed you must address both needs at once - the problem and how it can be solved!

The rise of social media and other online mediums has been a game-changer for tech market research

Social media has been a game changer for tech market research. It's easier than ever to reach your audience and gather data. In other ways, social media is also a great way to increase brand loyalty and awareness, as well as create new opportunities for growth.

  • From reaching the right audience: Social media is an excellent way to reach potential customers who may not have otherwise been available through traditional forms of marketing. The key here is targeting people who are most likely to be interested in your products or service. The next step is getting them interested enough that they'll take action.
  • Gathering data: Social media allows you to collect information about your target audience through posts, likes, and comments. This can help you gain insight into what types of products or services they're interested in or looking for from your company at any given time.

Market researchers use Big Data to understand the impact of technology on people's lives

There are two main ways that Big Data can be used to improve your business.

  • First, it's a very powerful tool for making predictions about the future. This is especially true when you're looking at trends in consumer behaviour and purchasing patterns. In this way, Big Data can help you predict what new products will appeal to customers in the future. Additionally, it can help you identify what areas of your existing product line could be improved by adding or removing features from them.
  • Second, Big Data can also help you better understand customer behaviour on an individual level. For example, if someone makes a purchase from your company but then returns it within 30 days (which happens more often than most people realise), do they come back again after that? Or do they never buy anything else? If so, why did they return it once? What would make them want something else instead? These types of questions provide valuable insights into how well the products sold by a given brand really fit into their lives. Companies might find themselves able to tailor their offerings more closely toward each individual person's needs through big data. They don't even have to spend much money doing so because they already know exactly what those needs are.

Tech market research companies are increasingly using gamification as a way of gathering data

Gamification is a way of making something more fun or engaging. It can be used in market research to encourage people to fill out surveys or participate in focus groups, which are often seen as boring or tedious by respondents. The use of gamification also allows researchers to make the survey process more engaging. The process is made interactive so that participants will answer questions more honestly.

For example, some market research companies have found success using games that allow users to win a prize after they complete all the required information on a survey. This incentivises them to provide honest answers if they want to win whatever prize is offered (such as an Amazon gift card).

For more information, see the Smithsonian Institute’s article on gamification here.

Virtual reality is finding increasing use in tech market research

It can be used to test out designs and experiences, as well as gather data on how people react to new products.

In a focus group environment, virtual reality gives researchers the ability to gather real-time feedback from participants. Additionally, with its immersive nature, it's able to help participants feel like they're actually part of the market research process. The technology also allows researchers a way of conducting remote tests without having any geographical constraints. This technology enables companies to conduct their research across multiple locations around the world at once.

Tech market research gives companies insights that can help them stay ahead of the competition

What tech market research can do for you:

  • Help you understand how people use technology. Tech market research gives companies insights into how customers feel about their products, their competitors, and the future of the industry. This information can be used to improve a company's product design, marketing strategy, and customer service.
  • Understand your customers' needs better than ever before by speaking directly with them in an unbiased way. By conducting surveys with real people, you'll get answers that are much more accurate than those generated from a static list of respondents.
  • Gather data about consumer behaviour so you can make informed decisions about your business strategy going forward. This includes what new products should be offered or where money should be spent on advertising campaigns. Or even whether it's time for a relaunch of your product. 


In the end, it’s clear that the future of tech market research is a bright one. The field has evolved to meet the needs of today’s digital lifestyle and can help companies stay ahead of their competition. With so many new ways of gathering data, it's no wonder that market researchers are finding ways to use them all. We look forward to seeing how this trend continues in the years to come. In the meantime, if you'd like any information about tech market research, don't hesitate to shoot us an email at sales@grape-data.com. Alternatively, you can check out our blog post on 9 tips to conduct tech market research

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