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5 min

How to create a b2c survey in 5 easy steps

A guide to craft a b2c survey in 5 simple steps

Oct 12, 2022
B2C market research


A b2c survey is a customer survey that helps companies better understand the needs of their customers. They can also be used to identify problems (both big and small) in your brand or company, as well as provide valuable insights into what your customers want. For example, McKinsey recently published insights about European customers' reactions to rising prices. Their latest consumer pulse survey shows that, in general, Europeans are negatively viewing the current state of the economy. Find out more insights from the survey here

What is a b2c survey?

A b2c survey is a type of online survey that is used to collect feedback from customers. This feedback can be used to improve the customer experience, test new ideas and services, and even improve your website.

A b2c (business-to-consumer) survey is conducted between a business and its customers. Instead of conducting surveys on potential customers or business customers (which would be considered b2b), the focus here is on helping existing customers become happier with their shopping experiences at your company by giving them more opportunities than they might otherwise have had if there were no surveys being carried out at all.

A b2c survey can be used to improve your customer service and overall satisfaction. It’s important to know what customers think of your company, its products, and its services so that you can improve it over time. This is where a b2c survey comes in handy.

How to conduct a b2c survey: 5 steps

Before you can create a b2c survey, you need to know who you want to reach with it. If your target audience is young and trendy, then ask yourself what kind of questions would be relevant for them and their needs. If they are older and more likely to have kids in school, then consider asking about their opinions on childcare programs and which aspects appeal most to them. The better you know your target audience, the more effective your survey will be when it comes time for distribution. Once you have your target audience in mind, you can then move on to the b2c survey.

Step 1: Identify your audience

Before you start creating a survey, it’s important to think about who will be taking the survey. The first step is to identify your audience by choosing the right people and knowing their demographics, psychographics, and behaviours.

You should know:

  • Who your target audience is (demographics)
  • What they think (psychographics)
  • How do they act (behaviour)

It’s important to get your target audience right because they will be taking your survey. If you’re asking people who aren’t qualified to take the survey, you may get false answers or invalid results. This is where screening comes into play. Screening questions are designed to filter respondents who don't fit the profile of your b2c survey. Asking screening questions helps to only gather the survey responses that you need. Read our guide on how to find b2c survey respondents, to know more about how screening works.

Step 2: Get started at the right time for your b2c survey

If you're looking for the most accurate results, timing is everything. The best time to send a survey is when you have the most respondents. Sending out a b2c survey involves a lot of steps. These steps include deciding on the goal, timeline, and the number of b2c survey respondents that you need. Once you have these aspects covered, you can then decide on creating the survey itself. While you're in this phase of the research project, you can think about which questions to ask your respondents. Thereafter, you should formulate the survey and decide when to send it out. Typically, respondents are active during business hours in the week. However, you can also choose to send out the survey on the weekends when people have more free time.

You should ask yourself: "When are my customers likely to be using my product?" This can be tricky because each industry is different and has its own unique habits and trends. Accordingly, you can decide when to send out your b2c survey.

Step 3: Choose the right channels and questions

Now that you have created your survey, it's time to choose the right channels and questions.

The first thing you need to do is decide how your audience will respond. Will they be answering via email? Or will they be filling in their answers on a website? If it's the latter, make sure that the website is mobile-friendly so that people can take part in your survey wherever they are and on whichever device they choose.

If you're planning on sending out white papers or eBooks as part of an incentive campaign, then send them a link through email with an incentive offer attached (like an additional discount off their next purchase). That way, everyone who completes the survey will get something in return for their time and effort—and it'll encourage more people to participate!

For information on the best marketing channels in 2022, check out this article by Coschedule.

Step 4: Write an engaging script or form

The script or form you create should be short and simple. It’s important to keep the user engaged, so write in a conversational tone. Bullet points are great for breaking up long paragraphs of text. You should also make sure that all questions are clear, easy to read and answer, and succinct.

If you have multiple question formats (e.g., multiple choice), keep in mind that these can be very confusing for users who are trying out your product for the first time, especially if there is no indication about how many options they need to choose from or whether one of those options is right or wrong.

Step 5: Make sure you send your b2c survey out and analyse the results

Now that you've created your survey, it's time to send it out. Once you've done so, analyse the results and use them to improve your business. If you're not sure how best to use this information, there are plenty of online resources that can help guide you in the right direction.

You can also use these tips to create a survey for your business. Make sure you know exactly what you want to learn from the survey. This will help keep the questions focused and ensure that all responses are relevant. Additionally, use open-ended questions wherever possible so respondents can give as much detail as they like, rather than just choosing from a list of options.

How to apply your b2c survey insights to improve customer relationships

Once you've created a b2c survey, the next step is to apply your insights to improve customer relationships. Here are some ways you can do this:

  • Use the right channels for your survey. If a customer has sent you an email about their experience with your company, it's important that they get an immediate response from someone within the company. This can be done through live chat or text messaging apps like WhatsApp and Slack (though these options may not work for everyone).
  • Have a clear call to action in all communications with customers, especially when asking them for feedback via email or social media platforms such as Facebook and Instagram.

Using these tips, you can build better relationships with your respondents.

B2C surveys are an important way for companies to get insights into their target audience

B2C surveys are an important tool for companies to get important consumer feedback. They are a great way to hear from customers and can be used to measure customer satisfaction or improve the customer experience. Using insights gathered from these surveys, companies can make strategic business decisions.


In conclusion, b2c surveys are an important way for companies to get feedback from their customers. They allow you to find out what your consumers are thinking and feeling about your products or services by asking them questions in a structured format. They can be very effective at helping businesses improve their offerings based on what customers want from them; however, it’s important that these surveys are well designed so as not to confuse respondents who may find them difficult or confusing.