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7 min

Selecting a survey provider for your company: Tips and Suggestions

Tips and suggestions on how to select a survey provider for your company

GrapeData
Aug 15, 2022
B2B market research
B2C market research

Introduction to a survey provider

Surveys are a great way to understand how customers perceive your products and services. They can also help you identify problem areas that need attention. But before you begin collecting feedback from your customers, it's important to look at the different options available in the market. There are many companies that offer survey tools, so answering this question can be difficult if you're not sure what features matter most to your business. Here is a breakdown of some key considerations when selecting a survey provider.

Finding the right survey provider can make or break your company's ability to collect customer feedback

Surveys can be a great way to get customer feedback and data. They allow you to gather information about your customers’ preferences, attitudes, and behaviours. This data can help you make more informed business decisions that will benefit the company in the long run. Survey providers also called data collection panels are companies who help you run survey projects. Panel providers gather data from knowledgeable respondents, which can then be used to generate actionable insights for your business. A survey provider will also offer survey programming and scripting services. For more information on survey programming, check out our blog post here

There are many survey providers available, so finding the right one is an important step when building your survey strategy. 

With so many options available, how do you know which survey provider is right for your company?

When choosing a survey provider, it's important to keep your business needs in mind. You want to make sure that the service is right for you and your customers. To do this, you need to:

  • Start with a list of all the features you think are most important for your survey project.
  • Look at each provider's website and see what they offer in terms of these features. Most providers will have similar offerings so be sure to read reviews from customers who've used them before making any decisions as well as checking out pricing information on each provider’s site.
  • Consider asking for an initial consultation so you can test out the service before signing up for anything long-term. Some companies may offer discounts depending on how long-term their contract is too so keep those things in mind too! It might also be helpful to make a comparison chart between different survey providers if possible. 

To help you with the decision, below is a roundup of what you should take into consideration as you are comparing providers

When choosing a survey provider, it is important to consider the features and options offered by each provider. Features may include:

  • The number of surveys you can send at one time
  • The ability to customise your surveys
  • The ability to track response rates by question or overall

Some providers offer additional value-added services that may be important for your business. These could include:

  • A dashboard with analytics tools that allow you to review responses over time or compare different groups of respondents
  • Automated reminders sent via email when it is time for an individual respondent to complete their survey again

There are many different types of survey providers. Here are some of the most popular categories:

As we know there are various types of survey providers. And here we list some of the most popular categories:

  • Survey Design: Providers that provide tools for designing and sending surveys. These are typically web-based platforms, but can also include mobile apps.
  • Analysis Tools: Providers that analyse survey results. These tools help you find out what questions were answered correctly, where there was a discrepancy, and more. One example of this is Qualtrics.
  • Data Collection Tools: Providers that collect information from your website or social media accounts about visitors to your site or followers on social media who have agreed to share their data with you. Some examples of these services include Facebook Pixel & Google Analytics for websites; Facebook Audience Network & Google Analytics Mobile Measurement SDK for native mobile apps; Mixpanel & Segment for web apps; Hotjar & FullStory for desktop applications (like CRMs); Keen IO & Pinpoint if you're interested in tracking store visits. 

These surveys can be sent by email, SMS text message, and even through digital channels like Facebook and Twitter

  • Email surveys are the most popular method of survey delivery. They're convenient, reliable, and easy to use. With this method, you can send your survey to a variety of people, including those who don't have smartphones but do have email accounts. You can also choose how many times you want to send it out before closing it down—so if you need more responses later on in the process, it's easy enough to reopen your survey and get more responses from those who haven't taken part yet.
  • SMS text message surveys are a good option if you want someone who doesn't have an email account or smartphone access but does have their cell phone with them at all times (such as teenagers). This method is particularly effective when used in conjunction with social media platforms such as Facebook or Twitter as well—younger generations tend not only prefer texting over emailing but also rely heavily on social media for communication purposes.

Dedicated survey providers provide an array of research services that meet a variety of client needs

Dedicated research companies provide an array of research services that meet a variety of client needs. These include online survey platforms for market research and public opinion polling, as well as other tools like analytics data collection, lead generation forms, and many more. Some examples of providers include Google Forms and Qualtrics. 

These typically include a survey tool as part of their suite but also offer other tools like analytics data collection, lead generation forms, and much more…

You typically can expect a survey tool as part of their suite but also offer other tools like analytics data collection, lead generation forms.  A good example of this is Google Analytics 360 Suite which includes a survey tool as well as many other business intelligence solutions like online form creation, reporting & analytics, data processing & management, etc. This can be a great option for companies who already use Google products or want to integrate with multiple platforms at once.

Choose a provider that offers the right features for your company's unique needs

When selecting a survey provider, it's important to choose a company that offers the right features for your company's unique needs. If you're not sure what your survey needs are, here are some questions you should ask yourself:

  • What features do I need? Do I need a dedicated research company or just a survey tool?
  • How much does it cost? Does the price reflect my business' budget and growth strategy?

If you are working with a specific project manager, he or she may be able to help guide you through this process by researching different providers and making recommendations based on their own experience working with them.

When you're ready to look at providers, start with understanding what features work best for your business needs

Once you're prepared to choose the provider you wish to go with, start with understanding what features work best for your business needs.

When choosing a survey provider, it's important to consider how they will be used in your company. The features they offer can vary widely between providers and come in different types (e.g., data collection vs analysis). For example, some companies have robust web-based tools and reporting capabilities but no mobile app or email support; other providers may have an offline app but no custom survey templates or data visualisation tools built into their platform; still, others might provide helpful online videos on how to use the product effectively—or all three!

Ask yourself: What are some of the must-have features that I need? How much do those things matter? Do they really add value to my business? Will I use them regularly enough that they justify the cost of paying more per month than other options might charge? Once you know what's most important, there are many ways we can help guide you toward making good decisions about which provider would best fit your needs without breaking the bank too badly."

Conclusion

We hope these tips and suggestions help you find the right survey provider for your business needs. At GrapeData, we specialise in conducting global b2b and b2c surveys in more than a hundred countries. With GrapeData, you can take control of your surveys and make them your own. Our surveys are built and organised around your business needs. They can be conducted in any language, anywhere in the world. Additionally, you can quickly tailor information to specific cultures and markets with an impressive variety of AI and Geolocation survey tools. If you'd like to learn more, contact us at sales@grape-data.com. 

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