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10 min

Unlocking the value of B2C market insights

Master how to unlock the value of B2C market insights

Jan 18, 2023
B2C market research


As a business owner, you know the importance of understanding your customers. Understanding the demographics of your audience helps you make better decisions and grow your revenue. The key to effective B2C market insights is asking the right questions and getting real responses from your target audience.

What are B2C market insights?

B2C market insights are a way to understand the market for your business. They can tell you what your customers want and how they behave, as well as show you who your competitors are and how they're doing. B2C market insights help you make strategic decisions about pricing, products, marketing campaigns, sales strategies, and basically everything that's related to growing your business!

How to use B2C market insights to grow your business

A B2C market insight is a piece of information about the behaviour, attitudes, or preferences of a group of people.

This could be something like:

  • people who buy breakfast cereal are more likely to drink coffee
  • Or people who buy tea are less likely to drink coffee

The key difference between B2C and B2B market insights is that in B2C, we're talking about consumers who purchase products and services without any input from their employers. In contrast, in B2B marketing (business-to-business marketing), we would be talking about businesses buying goods or services for use in their business operations.

Why you should use B2C surveys to gain market insights

B2C surveys are a great way to find out what your customers want and think about your product and company. They're also a great way to get their feedback on any new features or changes you make.

B2C surveys can help you better understand the needs of your customers, which will help you create valuable content for them in the future.

Getting the right customer input is the key to success for any business

As a B2C business, you’re selling directly to your customers. You know the product, perhaps better than any other person. But remember that you are not the only one who knows this product. Your customer also has an opinion about it. They want their needs met, they want what they pay for to be high quality and worth the price point.

Knowing your customers’ preferences, beliefs and values will help shape your marketing plans. You can drive sales growth in new markets and create demand for existing products through more effective messaging strategies.

The more you know about what your customers want and need, the easier it will be for you to grow your business. It also helps with new product development. If you have a good understanding of what your customers want in their daily lives, then that makes it much easier when developing a new product or service that will meet their needs.

In other words, you need to pay close attention to what consumers are saying and doing so that you can make smart decisions about how best to serve them. One way that you can do this is by gathering B2C market insights.

Determine what consumers really value through B2C market insights

The customer is the real star of the show. The question is, how?

The value of a consumer to your business is directly proportional to their willingness and ability to pay for your goods or services. That’s not an exact science. However, it provides a good starting point for thinking about what might make people buy from you instead of your competitors. Or it can give you an idea of why some customers might be more valuable than others.

You've likely heard the phrase "the customer is always right." This means that your customers will always expect to be treated with respect. They also want a positive experience when they interact with you. They want to feel valued, so it's essential that you make them feel like they are your number one priority.

Customers who feel valued are more likely to continue using your product or service over time. This can lead to higher customer retention rates, which means you'll have fewer customers leaving you. There's no better way for any company to thrive than by avoiding attrition in their user base!

Gain customer loyalty by unlocking B2C market insights

When we think of consumer loyalty, we tend to think of a consumer sticking with one company even if they don't get what they need or want. This can be true in some cases, but not all.

If you ask consumers why they choose one brand over another, it's usually because the competitor offers something that the other doesn't or can't (a better price). In other words, when comparing two products or services based on their features and benefits, customers will choose one over another if there are differences between them that matter to them personally.

When looking at this through a business lens instead of an individual customer lens (which has its own limitations), there are three ways companies can attract more customers. These are:

  • by improving product quality;
  • offering appealing prices or;
  • by adding new features or benefits that make their products stand out from competitors.

In a corporate context, your customers are loyal to you because they know that you've always been there for them. They trust the quality of your products and services, which is why they buy from you over other brands.

But how does this translate into B2C?

In fact, research has shown that loyalty can be measured in two ways: as 'trust' or 'liking'. Trust refers to how much of an organisation's reputation rests on its ability to deliver certain products or services; liking refers to whether people like what they're doing with those products or services (or not). One of the ways to increase customer loyalty is to discover your B2C market insights. Learn more about trust and loyalty in customer experience here.

Obtain actionable insights 

You want to grow your business, but that’s easier said than done. The market is always changing and competition is fierce, there are new players in town every day!

That’s where B2C market insights come into play. They can help you develop new products, services, or ideas that the world has never seen before. Additionally, they can give you an edge over those who aren’t using them as part of their daily workflow.

One of the key advantages of B2C survey tools is how easy they are to use. Just consult with a survey provider like us and begin building your own surveys right away!

The secret to getting great B2C market insights is getting to know your customers inside out. It's not enough just to know what they buy. However, it's important to know how they feel about their shopping experiences, and what it means for them. In addition, you should know whether or not they would recommend your products or services to others. B2C market insights can help get you this information.

Knowing this information allows you as a business owner or manager to make better decisions on where best fit into the market space. You can then use this information in conjunction with other factors like price, quality, availability, and other subjective factors (elements that are harder for customers). This combination of data can be used to determine whether or not something should be produced at all. In this way, you can keep costs down while still providing quality service!

How do you find market insights for your B2C audiences?

Now we know that for any business, having a clear picture of market insights is critical. But how do you find market insights for your B2C audiences?

The answer is multiple ways:

  • Use a variety of sources. The most effective way to find information on the behaviour and preferences of your target audience is by using surveys, focus groups, and in-person interviews with key stakeholders. These methods can yield valuable insight that might not have been found through other means like Google Trends.
  • Use a variety of methods. It’s important to keep an open mind when investigating these different types of data sources. This is because each has its own strengths and weaknesses and sometimes even biases! For example: if you want to uncover more detailed insights about how people shop online then focus on Google Analytics. However, if what matters most is understanding what drives their purchase decisions then look at brand loyalty through customer reviews instead.

Market insights are the foundation of any business. Knowing what your customers want, need, and think about is critical to success. Another way to get B2C market insights is by asking the right questions. Here are some examples:

  • What do your customers want from your product or service?
  • What do your customers think about this product or service?

It's important to note that you need to translate the above questions into easily understandable language when creating B2C surveys for your customers.

Find out whether your market segmentation is really working through insights

Market segmentation is your first step in understanding the market. It's an essential part of any marketing strategy. Additionally, it can help you increase your customer base by tailoring products, services, and communications to specific segments of customers.

Segmentation also helps you understand how people think about your brand or category. This can lead to insights into their aspirations, needs, and behaviours. But it's not always easy to determine whether or not segmentation is working effectively, especially if you're not sure what indicators signal good results. However, by running a B2C survey focused on segmentation, your insights can help you discover whether your current setup is effective.

How to find the right B2C market insights within your data

To unlock the value of B2C insights, you must first understand your customers. The best way to do this is by looking at the following:

  • What are their needs, wants, and expectations?
  • Why do they buy from your business or organisation?

What's more, understanding these things will allow you to identify patterns within your data. You will also know what kind of information is important for making decisions about products and services in order to achieve growth goals.

To find the right B2C insights within your data, you need to know who your customers are and what they care about. This means that before you can ask the right research questions, you have to understand how your customers are buying from you.

To do this, get an idea of who's buying from you. You can do this by looking at which channels they're using and what types of products or services they buy from those channels. For example, if someone buys from a physical store but also purchases online through Amazon Prime Now, chances are good that person is probably ordering something that isn't available for pickup at the store. So maybe it's worth asking whether there's any interest in adding pickup options at their location. Or perhaps there would be demand for an express delivery option where orders could be delivered within hours instead. It may seem like these sorts of changes wouldn't affect profitability much since most people don't order everything online, but consider the following statement. Let’s say that your pickup orders typically account for only 10%–15% each year; while express delivery options count for 20%–30%.

This might not seem like a lot, but when you multiply that by the number of stores and locations you have, it can add up quickly. You should also consider how your customers are shopping for what they want. In addition, you can see what factors influence their decision to buy from one channel over another through B2C market insights. For example, if someone buys from an Amazon location because it's more convenient than waiting for an order to be delivered or picking it up at a physical store location, then maybe you should consider adding pickup options at your stores.

Tips for asking the right research questions to gather B2C market insights

  • Define your purpose.
  • Determine the audience you're speaking to.
  • Be clear about the format of the survey and what questions you want to ask, and don't ask anything else (e.g., "How many people do you think would be interested in this product?").
  • Make sure that each question has a single correct answer; if there is more than one answer that could be right, make sure they're mutually exclusive.

Once you've written your survey, send it to a friend or two who's not involved in the project and ask them to proofread it for you. If they can't understand what it is you're asking or don't think that any of the answers are right, then go back and fix it.

When you're asking questions, it's important to be friendly and polite. You want your respondents to feel comfortable sharing their opinions. So, don't make them feel like they're being interrogated. Be patient and clear with your questions, don't ask something vague or ambiguous if you can help it!

Be specific about what information is needed from each individual respondent. For example: "Please tell me about your current experience with our product line." The more specific this question is, the better chance that someone will actually answer it. The reason behind this is that they'll be able to see how much value they could get out of telling you something specific rather than just making general statements.

Discover how to make better decisions through B2C market insights

Gathering B2C market insights is a qualitative or quantitative method of collecting data that allows you to understand the people who use your products and services. They help you make better decisions because it gives you a direct line into your customers' minds. Market insights can be gathered online, over the phone, or in person and can be used to gather data on topics such as:

  • Customer needs
  • Desires and frustrations
  • Benefits they receive from using a product or service

You can't get data about these topics unless you ask the right people. Think about the following five points when gathering market insights:-

  • Who? Identify your target audience, whether it's a specific person or demographic group.
  • What? Find out what they like, dislike, and aspire to in relation to your products or services.
  • Why? Discover why they make their purchasing decisions, and how they use your brand. In addition, find out how much value they place on different features (the more specific, the better).
  • When? Identify when this information is most valuable for developing future strategies (think about seasonal purchases).

Understanding B2C market insights can help you create a stronger relationship with your customers

When you understand your customers better, you can make better decisions. For example, if you know how much time and money they spend online each month, it's easier to offer personalised recommendations or promotions that will keep them coming back.

B2C market insights are also useful for understanding your own products or services. Additionally, they're useful for knowing how people use them so you can improve them over time. You may discover that one of your products isn't being used as efficiently as it could be. Or you may find out that some customers were having trouble with it at first but now have figured things out on their own (or with the help of other users). These insights can allow you to come up with solutions that will benefit all those who rely on these offerings from time to time. This translates into more satisfied customers.


It’s impossible to predict how your business will do in the next year. But if you have a good idea of what consumers want and need, you can be sure that your company won’t fail. The key is understanding B2C market insights, what they are, why they matter, and how they can help improve your customer experience model. The more you know about who you’re selling to (and why), the better equipped you'll be at making informed decisions.

Learn how we helped an instinct camera company expand its product portfolio in this post.

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