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5 min

What is a Medical B2B survey and why do you need it?

A guide on what is a Medical B2B surveys and why do you need it

Oct 13, 2022
B2B market research


A Medical B2B survey is an important tool for gaining valuable customer feedback. They allow you to understand what your patients want from your services, and how well you're meeting those needs. When used correctly, these surveys can give you a better understanding of what your customers are saying about your service. In addition, the survey can tell you how they are interacting with your product.

What is a Medical B2B survey?

We all know that surveys are a tool for collecting information from your customers. But what exactly does that mean? Let's dive into what medical B2B surveys are and how they can help you get a better handle on your company's interactions with other businesses. In simple terms, a medical B2B survey is one that gathers information from B2B and B2C customers on any topic in the industry. They are widely used in the realm of healthcare market research, which is the process of gathering data to see what consumers need and want in the healthcare industry. For a guide on healthcare market research check out our recent blog post. 

Why do you need a Medical B2B survey?

There could be a number of reasons for running a medical B2B survey; some of them could range from deciding a product market fit to improving overall patient care. Let's have a look at each of them in detail. 

Medical B2B surveys are an important source of information for medical supply companies

B2B medical surveys can be used to learn about your customers' experience with your products and services. They can also be used to gather feedback on customer satisfaction. In addition, they give you the opportunity to improve these areas of your business. By conducting a medical B2B survey, you'll learn how satisfied your customers are with their experience with you as a company. You'll know what they like about working with you and what improvements are needed in order for them to feel even more satisfied.

By conducting B2B medical surveys regularly, instead of waiting until there's an issue that must be addressed immediately, it's possible for problem areas to be identified. These problems could be issues such as delayed shipments or poor communication from customer service representatives. It's a good idea for these to get resolved before they become major issues for customers or patients. 

Medical B2B surveys are a tool that can give you pertinent information about your patients

A Medical B2B survey is a tool that can give you important information about your patients. It’s not just a simple survey, though. The survey is an opportunity to connect with your customer base on an intimate level and understand how they interact with your company and the products or services you offer. This helps them feel better about their experience with you. In addition, it also gives them the opportunity to voice their opinions about what might need improvement and what should be kept as is. The result? A better path to patient care. By using a medical B2B survey, companies can improve their overall processes which will ultimately lead to better patient care.

A medical B2B survey doesn't just benefit businesses, it has plenty of potential uses for patients as well. If done properly, these surveys can give us access to knowledge we didn't have before. Whether it's knowledgeable insights from B2B professionals or a pool of data points, medical B2B surveys have a lot of value. 

A Medical B2B survey will help you find out more about the experience your customers are having within their market

Medical B2B surveys are a tool that can give you pertinent information about your customers. They will help you find out more about the experience your customers are having within their market.

A medical B2B survey will give you answers to the following:

  • How satisfied is the user with their product and service?
  • What are their needs, wants, and expectations?
  • What could be improved upon?

Thus, these surveys serve as a feedback tool as well. When used correctly, medical B2B surveys can be an effective tool in garnering better and more useful customer feedback. They can also help you improve your services or products by helping you understand what your customers want.

Medical B2B surveys allow you to get a better handle on what your customers have to say about the way your companies interact with one another

B2B surveys are a great way to get information about your customers. This is particularly true if you’re in the medical industry since they can give you useful insight into how things like payments, scheduling, and billing are going. Getting this kind of information can help you improve your business and make it more efficient for everyone involved. For example:

  • If there’s a certain service you offer that involves too much hassle for clients to complete on their own, then maybe it’s time for some changes. A B2B survey could shed light on whether customers feel as though the process is easy enough. It could also reveal if there needs to be some tweaking done before anything goes forward.
  • You might receive feedback from patients or customers who were unhappy with something specific about their visit (or even just an employee). These kinds of complaints can be addressed immediately through changes made within your company rather than having them feel dissatisfied with your company. 

How to create a successful survey format?

Now that you know what medical B2B surveys are, it's time that we talk a little about how to create a successful survey format. Asking the right questions is essential for collecting accurate data and making sure your survey results are valid. You need to create a good question format so you can get the best response from your participants. The most important thing to remember when creating a survey is that every question should be written carefully. This is so they are easily understood by people who aren't experts in this field of medicine.

There are several types of question formats used in research studies. Let's have a look at them below:

  • multiple choice (A or B)
  • open-ended (write-in)
  • rating scale (from 1 to 5), ranking scale (from 1-5)
  • Likert Scale (strongly agree/neither agree nor disagree/disagree/strongly disagree)
  • True False questions
  • Free response explanations

A Medical B2B survey can utilise any of these formats, depending on the nature of the survey project. For a guide on using Likert scales, check out this blog post here. 

How to collect and analyse data from the survey?

Once you’ve created your survey, it’s time to collect data. A survey tool is a perfect way to do this because they make it easy for users to complete their surveys on any device and share their responses with customers. When choosing a survey platform, look for one that offers good reporting capabilities so you can easily analyse your data and identify trends in customer feedback.

Additionally, make sure that the questions on your survey are relevant to your business needs and will provide useful information. For example, if you want feedback on a new product or service offering, ask questions about that specific service rather than just general questions about complaints customers might have had in the past. It may seem obvious but we know how quickly things slip from our minds when answering these types of surveys so take care when crafting these items into an itemised list format. For instance, you could use Likert Scales to make it easier for respondents to answer surveys. 

A Medical B2B survey can help you better understand your client's wants, needs, and concerns

If you’re a healthcare provider, it's important to learn more about your clients. You need to know what they want and need in order to provide them with the best quality care possible. Medical B2B surveys are a great way to get answers from your patients and potential patients. Here are some reasons why medical B2B surveys are so important:

  • They can help you understand what your current client base thinks about the services that you provide. Do they like what you do? What changes would they make if they could?
  • They can help you understand how many potential clients know about the types of services offered by medical professionals such as yourself. Are there any misconceptions about what kinds of things doctors do for their patients? If so, how might this affect how people choose which doctors or clinics they go see when something happens that requires medical attention (like an injury)?


Medical B2B surveys are a great tool for gathering information about your customers. They allow you to get a better understanding of what they think about the products or services that they're using. This can help you become more competitive in today's marketplace by providing products and services that people actually want instead of just ones they think they do. Not only do medical B2B surveys help inform product decisions, but they also help to understand patient pain points. For more information on decision making in healthcare, check out this study by the National Library of Medicine

To illustrate, let's consider that a research company wants to run a survey on vets in Latin America. The company is trying to understand the major pain points that doctors face while running a clinic. They could use medical B2B surveys for this purpose. The survey would get them all the information that they need, quickly and efficiently. We, at GrapeData, specialise in conducting medical B2B surveys along niche healthcare communities. If you'd like to know more, contact us today to see how we can help you with medical B2B surveys.