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6 min

7 tips on how to run a healthcare industry survey for your company

All you need to know about how to run a healthcare industry survey for your company

GrapeData
Sep 23, 2022

Introduction to Healthcare Industry surveys 

Industry surveys are an effective way to judge what is going on in the ground realities of a market. These types of surveys help a company understand economic and business conditions and project growth. They also help to understand what a consumer wants in order to project demand. Consulting companies and PE firms typically run industry surveys including healthcare. For example, Mckinsey recently publishes insights on what the future of the healthcare industry in the US looks like post the Covid-19 pandemic. However, tech-based startups are also upcoming players in the field of running healthcare industry surveys.

If you wanted to have a peek at one industry survey that we ran recently, you can check out our detailed case study on it. However, there are a few things to consider when running a healthcare industry survey. Let’s look at a high-level overview of the process. 

First, you need to plan out the objective of carrying out a healthcare industry survey. Think about why you want to do the healthcare industry survey in the first place. Is it to track trends or understand patient needs? The next thing you want to know is who your target audience is. Healthcare Industry surveys fall into B2B and B2C categories. In a B2B healthcare industry survey, the target audience is professionals like nurses, doctors, hospital workers, and more. Whereas, in B2C healthcare industry surveys the target audience is much wider as it includes end consumers. However, there is a lot more to say about the target audience than just B2C and B2B. Even within these categories, healthcare industry surveys include screening questions so that the survey is tailored to a specific profile. 

In the next section, let’s look at an overview of how to run a healthcare industry survey for your company. 

1. Consider Using Multiple Modes of Response Collection

You may consider using a combination of online, telephone, and paper-based surveys for your healthcare industry survey. Telephone surveys are the most accurate but it can be difficult to get people on the phone. Online surveys are not as accurate as telephone or face-to-face interviews because people can choose to answer or not answer a question.

Paper-based surveys are arguably the least effective method for collecting data. This is because they require customers to read, think about their answers, and fill out forms in writing. It is recommended that you use a combination of modes when conducting your healthcare industry survey. In this way, you can reach all your target audience and achieve higher levels of customer engagement. This engagement can be in the form of interaction with them through different mediums such as emails, text messages, etc.

2. Be Selective About Question Progression

It is crucial that you select an appropriate question progression for your healthcare industry survey. This will not only enhance the quality of the results but also help ensure that respondents understand the questions and give accurate answers. If you are conducting a healthcare survey, consider selecting a question progression that includes:

  • Single-Choice Questions (Yes/No). These can be used to measure opinions or attitudes about healthcare, or to gather information about demographics such as age, gender, and income level.
  • Multiple Choice Questions with Likert Scales. When surveys ask people how strongly they agree or disagree with statements, it is useful to use the Likert scale. Typically, these scales enable respondents to indicate the degree of their response rather than simply selecting one answer from many options—say from 1-10 where 10 means fully agree; 4 means neutral; 1 means fully disagree. The respondent may choose any number anywhere on this continuum between these extreme points which gives more granularity of opinion than a simple selection of one option out of several possibilities alone would provide.

3. Always Consider the length of your healthcare industry survey

While surveys that are too long can result in respondents becoming frustrated, surveys that are too short may not provide enough information for a thorough analysis. It’s important to strike a balance by ensuring that your healthcare industry survey is neither too long nor too short.

Make sure each question is neither too complicated nor too simple. Questions with multiple parts should be broken up into separate questions. This will make it easier for respondents who aren't familiar with these terms to answer the question without feeling overwhelmed by its complexity. It will also allow researchers who are analysing this data to gather more insights. Avoid using complex terminology where possible so that anyone could answer all of your questions without having any prior knowledge beforehand!

4. Use Screener Questions to Make Your Data More Accurate

One of the most important things to make sure your healthcare industry survey results are accurate is to ensure that you're only asking questions that are relevant.

To do this, use screener questions. Screener questions help determine whether a respondent is eligible to take a survey. They also help identify who should be included in the full survey.

Screener questions should always be asked at the beginning of a survey so that respondents can skip over any surveys that aren't applicable to them. For instance, if you are looking to survey employees that work in pharmaceutical companies that have 50 or more employees, use screening questions to do so.

5. Ask Yourself if Your Survey is Mobile-Friendly

The first thing you should ask yourself is if your survey is mobile-friendly. Mobile surveys can be more accurate, easier to fill out, and save time and money. They are also more engaging and efficient at reaching more people than traditional paper or online surveys.

If you need help creating a mobile-friendly survey that meets the needs of healthcare professionals, then contact us at sales@grape-data.com

6. Translate Your Survey into the Languages You Need

Translating a survey is an important step, so make sure you're hiring someone who knows what they are doing. When it comes to translating surveys, the quality of the translation can make or break your entire study. A translator with experience in healthcare surveys will know exactly what words to use to get accurate results from your participants.

In addition to being able to translate your survey into multiple languages, make sure that your survey panel provider works with various types of industries and has experience translating for businesses like yours.

7. Working with experienced companies will give you an edge in running your healthcare industry survey

When you are working with an experienced company, you will get much more than just a survey. You will be able to count on their experience and customer service. They are going to help you not only with the survey programming but also with all of the other aspects of running these surveys for your business.

At GrapeData, we have been running healthcare industry surveys for many years. So, we know exactly what needs to be done in order for the process to go smoothly and quickly.  We can make sure that everything goes well to create the survey questions and create a plan based on actionable results. Do follow us on our LinkedIn page to see what we have been up to!