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6 min

What is an industry survey and how can running one help you

Learn all about an industry survey and how running one can help you

May 23, 2023
B2B market research


Running an industry survey is a great way to understand the people in your world, and use it to make better decisions. The more you know about what other businesses are doing and how they're doing it, the better you'll be able to position yourself against them.

What is an industry survey?

An industry survey is a way to gather information from a group of people in your industry. It can be used to learn about the industry or to help you make better decisions. An example of an industry survey might be one where you ask your customers what they like about your product, and how often they buy from you. You might also ask them why they chose your business over others in the same area. Learn more about an industry here.

Industry surveys are a way to measure how your business is doing compared to others

They can help you understand the market and identify opportunities for growth. In addition, they can identify areas where you may have problems or weaknesses. By comparing yourself against competitors, industry leaders, or even other companies in the same industry but with different products or services (called "benchmarking"), you can see where your company stands relative to others in terms of quality and profitability.

The most common way to conduct an industry survey is to collect data from a random sample of companies. For example, if you want to know what percentage of businesses in your industry use social media marketing, then you can call up 100 different companies and ask them if they do or not.

Running an industry survey can help you identify trends and opportunities in your business

You can use this data to improve your products and services. Or, you could use it to even just better understand how customers perceive their experience with them. An industry survey can also help you understand the challenges facing other companies in your industry. It is also a way to measure your business's performance against other similar businesses. It can help you understand the challenges facing other companies in your industry, as well as identify trends and opportunities.

An example of an opportunity would be if a competitor shuts down or goes out of business, leaving an opening for new customers who were previously served by them. Or perhaps there is a new technology that could benefit your customers, but it isn't widely adopted yet. You could capitalise on this by offering it first.

Running an industry survey can also give insight into what steps need improvement within the company itself. Maybe there are certain processes that could be streamlined or automated. And finally, an industry survey can give you some indication of what your customers think about your business and its products or services. This could help you determine if any changes need to be made in order to improve customer satisfaction.

How to get the best results from your industry survey

In order to get the best results from your survey, try not to ask more than 10-12 questions in total. This number should include multiple-choice options as well as free-response answers for those who want them. If there are any questions that aren't relevant or haven't been answered yet, then leave them out! The more questions you have, the longer it will take your respondents to complete the survey. This means that they're less likely to complete it. You'll get less usable data back from them.

Industry surveys can fit any business and there are lots of different ways to run them!

You can run an industry survey in any industry and there are lots of different ways to do it. You can either run the survey on your own or get help from a professional. In addition, you can also choose to conduct the survey in person or online. If you choose to go with an online version, there are many platforms that allow you to create surveys quickly and easily without having any technical experience. 

What is an industry survey and how can running one help you?

An industry survey is a way to measure how your business is doing compared to other similar businesses. It can help you identify trends and opportunities in your industry. Additionally, it can also determine what you need to focus on in the future.

The most basic type of industry survey involves collecting information on customers or potential customers. This includes what they like about your company, and why they choose you over other options. You can also ask questions related specifically to your business (how often do people come into the store?; what kinds of products do they buy?)

The results of an industry survey can be used to develop marketing strategies, improve customer service and provide insight into what products you should focus on. But it isn’t just about business, it can also help you gain a better understanding of your community.

Why should I run an industry survey?

An industry survey is a great way to get insights into the people who buy your products and services, as well as their needs. You can use this information to better understand your customers, competitors, and market trends.

An industry survey can help you identify opportunities within your industry by asking questions like: "What do people want from us?" or "How do they perceive our brand?" It can also help identify challenges in your business by asking questions like: "Why aren't we meeting more of these needs?"

How to run an industry survey?

To run an industry survey, you first need to set up a survey tool. Survey tools are software programs that help you create, host, and distribute surveys online. One example of these tools is Google Forms.

Once you have chosen the right tool for your needs, it's time to create your first question! There are two types of questions: closed-ended and open-ended. Closed-ended questions require respondents to choose from pre-determined answers. While open-ended ones allow them to type in their own response.

A good rule of thumb is to ask no more than five open-ended questions. That said, it's important to make sure you have at least one open-ended question for each closed-ended question. This is so that you can get a better understanding of why people answered as they did.

When to run an industry survey?

Below are some instances of when to run an industry survey:-

  • When you have been in business for a while and want to know what your customers want. This can be an important step in establishing a baseline of customer satisfaction. However, make sure that you're asking the right questions so that you don't get too many results that are useless or misleading. For example, if someone says they like the color purple and another person says they hate it, how does that help? Instead ask questions about specific features of your product or service (e.g., "How do you feel about our prices?") and then follow up with more specific queries (e.g., "If we lowered them by 10%, would this change things?").
  • When you want to know how your competitors are doing. This is especially useful when looking at newer businesses in an industry where there aren't many established leaders yet. You can use industry surveys as part of an ongoing monitoring process to see which companies have become leaders over time.
  • When trying out new ideas within existing products/services offered by other companies within the same niche.

There are many reasons why you should run an industry survey. The first is to gauge the current state of the market and identify strengths, weaknesses, and opportunities. You can also use it to understand how your target audience perceives your brand or product. This will help you make informed decisions about future plans, including product launches, marketing campaigns, and sales strategies.

Another reason for conducting an industry survey is because it provides useful insights into what customers want from a company or product over time. This makes it easier to develop new products that solve problems in ways they weren't able to before (or simply improve upon existing offerings).

A survey is also a great way to collect the data you need in order to launch a new campaign or product. For example, let's say that your company has developed an innovative solution to a common problem. Conducting an industry survey will help you find out if customers are interested in using it and how they would use it.

An industry survey is a great way to understand the people in your world

An industry survey is a way to measure how your business is doing compared to other similar businesses. It can help you identify trends and opportunities in your business. Additionally, it can also determine what you need to focus on in the future.

An industry survey will also help you understand how customers view their experience with your company. It's important for businesses of all sizes (from startups to large companies) because it gives them an idea of what customers want from them. This helps them make better decisions about how they run their company or brand.

A well-designed survey can be a powerful tool for any business. However, it's also important to remember that surveys are only as good as the questions you ask. A poorly designed survey will likely produce inaccurate results. So, it's important to know what makes a good survey question and how to write one.

More on an industry survey

An industry survey is a way for you to measure how your business is doing compared to other similar businesses. It's important to know where you stand and where the market is going so that you can stay ahead of the curve. Industry surveys can help identify trends, opportunities, and areas where you need to focus on in the future.

Industry surveys are also used as benchmarks for comparison purposes by many organisations including banks, insurance companies, and investors. There are many different types of industry surveys you can use to measure the health and performance of your business. You can survey customers, suppliers, competitors, or even employees for their opinions about your products or services.

How can running an industry survey help you?

Industry surveys are a great way to:

  • Understand the challenges your competitors face. By identifying and understanding the challenges faced by other businesses in your industry, you can get an idea of where they are falling short. You can then find out how you can improve upon their methods. This will help you stay ahead of the curve when it comes to innovation and customer service.
  • Identify trends in your industry. By taking an objective look at what's happening in your market, you'll be able to see where things have been trending over time and anticipate where they might be headed next!

The purpose of an industry survey is to help you understand your customers, your competitors, and the market at large. By taking the time to conduct one, you're giving yourself the opportunity to gain valuable insights into how people think about your business and its products.

As a result of this knowledge, you'll be able to identify opportunities for growth as well as barriers that may prevent them from happening (like poor product quality or poor customer service). You'll also be able to identify strengths and weaknesses in relation to what other businesses are doing in the same space.

The benefits of running an industry survey

Here are some common benefits of an industry survey:-

  • You can learn about the challenges that other companies are facing.
  • Through an industry survey, you can get ideas for new products, services, and features.
  • You can find out what your customers like and don't like about your existing products and services.
  • It may help you create new marketing campaigns that are more effective than before.

The types of industry surveys that you can run

There are three main types of industry surveys: polls, interviews, and surveys. Each has its own strengths and weaknesses, but they're all useful tools for making decisions about your business.

Polls are quick and easy to conduct; you can create one in minutes using any number of free online tools (or Google Forms). The downside is that they don't allow you to ask follow-up questions or get very specific information from respondents because they're often anonymous.

Interviews are a little more time-consuming, but they allow you to ask follow-up questions and get detailed information from respondents. You can also use interviews to learn why people answered the way they did if their answers are not obvious; this will help you make better decisions because it gives you insight into why people do or don't like something.

Surveys are probably the most common form of market research, and they're often the easiest to do on your own (especially if you use an online tool). But they can be limited in terms of what they tell you because they rely on anonymous feedback.

Running a survey gives you insights into your industry, which can help you grow your business

An industry survey is a great way to understand the people in your world and use it to make better decisions. Asking questions is one of the most important parts of running a survey. The questions you ask will determine how many people respond, and how useful that response is for your business.

Here are some tips to help you create a survey that will get the results you need: -Ask broad questions at first, then drill down into specifics. This will help you understand what people think about your industry or product before getting too specific.

-Inquire about specific things. For instance, if you’re looking to find out how people feel about a product feature, ask them directly: “How do you feel about this feature?”

-Use open-ended questions sparingly. Open-ended questions can be useful for getting detailed information from your respondents, but they also tend to have lower response rates because there’s no clear answer.


In a nutshell, an industry survey is a tool to gather information from people in your industry. The more feedback you have from them, the better you can understand their needs and use them to grow your business. Curious to learn more about an industry survey? Check out: 4 sectors a panel provider could run industry surveys in.

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