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4 min

Which companies can benefit from paid medical surveys

Paid medical surveys for companies and how they could help you

Oct 19, 2022
B2B market research
B2C market research

Introduction to paid medical surveys 

Paid medical surveys are a great way to gather information from knowledgeable individuals. These surveys are conducted by many companies so that they can gather data from on-the-ground individuals. Paid medical surveys can either be Business to Business or Business to Consumer surveys. Companies can use medical B2B surveys as part of a research project or improve business processes.

For instance, a pharmaceutical company could be looking to replace an ingredient in a drug. In order to collect feedback on which kind of drug to be used, it could run a paid medical survey. In this way, the company can get answers from medical professionals who have knowledgeable insights on this matter. Thus, a B2B paid medical survey helps gather real-time feedback from medical professionals. Learn more about medical B2B surveys in our recent blog post. 

So what types of companies are looking for the opinions of consumers, and how can they benefit from this type of research? Below is a list of groups that use paid medical surveys as part of their market research. 

Pharmaceutical companies

Pharmaceutical companies are in the business of manufacturing and distributing pharmaceutical products in order to help patients. When deciding whether or not to manufacture a new drug, pharmaceutical companies need both scientific data and feedback from patients who have used the product. While scientific studies provide basic information about how effective a new drug is, patient testimonials offer more detailed information about the effectiveness of the drug and its side effects.

Although most people probably don't think of taking surveys as being related to medicine or healthcare, they can provide valuable insight into how patients feel about certain medications. In many cases, these surveys are used by doctors as well as pharmaceutical companies when developing new treatments for ailments such as depression or anxiety disorders. 

Health insurers

Health insurers are one of the most common companies that conduct paid medical surveys. They can use the information gathered from these surveys to better understand what kind of benefits their customers value. Additionally, they can use the information to know how they can improve their product in order to better suit their needs.

Health insurers are also interested in improving customer satisfaction. One way they do this is by sending out surveys asking customers to rate their experience with the company and its service staff, as well as asking them questions about what they think could be improved upon or changed in the future. By using this information, health insurers can make sure they're doing a good job providing quality coverage while also keeping up with changing trends in healthcare itself. 

Medical device manufacturers

Medical device manufacturers have to be able to prove that their products are safe and effective. That's why they may want to conduct a medical survey. Surveys can help them gather information about the usage and effectiveness of their products, as well as how much they cost.

For example, if a company wants to market a new type of surgical instrument, it needs to know that consumers understand how to use the product properly in order for it to be effective. Without this essential knowledge, they run the risk of losing money by selling an inadequate product—a situation nobody wants!

Hospitals and clinics

If you’re a patient of a hospital or clinic, you may have received a call from the survey company asking if you would like to participate in their survey. Hospitals and clinics can benefit from this data as well. These organisations are interested in hearing what their patients think about them because they want to improve the services that they provide. The survey results can be used by hospitals and clinics to identify areas where they need improvement. This is done so that they can meet the needs of their customers better.

These organisations can also use this information for research purposes; for example, if most of their patients find waiting times inconvenient, then perhaps it would be useful for them to create more efficient scheduling practices. This is so that patients don’t have to wait long periods of time before being seen by staff members who are available at any given time. In this case, a B2C paid medical survey would work well for the purpose of data collection. 

Government agencies

The opinions of citizens are very important to government agencies. They want to know how people feel about the healthcare system in general and specific parts of it, such as insurance coverage or access to services. Government agencies also want to know how people feel about specific health issues, such as obesity or mental illness.

Government agencies also want to know what treatments work best for various conditions—for example, which medication is most effective for depression? Finally, they may be interested in the effectiveness of new procedures and therapies that have been developed recently by private companies but not yet approved by government authorities. 

These are some of the groups that use paid medical surveys 

The following are some of the groups that use this type of survey:

  • Pharmaceutical companies. These companies use surveys to find out how people feel about their products, including prescription drugs and over-the-counter medication.
  • Health insurers. Health insurers who provide Medicare or other forms of insurance look for ways to improve their services by asking people about their experiences as patients in hospitals, clinics, and other healthcare facilities. The information they gather helps them make decisions about coverage policies and payments for claims.
  • Medical device manufacturers. One prime example is Medtronic, an international medical technology company based in Minneapolis. Medtronic develops technologies such as implantable cardiac devices like pacemakers used by heart patients around the world every day. 


There are many companies that can benefit from paid medical surveys. These types of surveys help them understand what patients think about their products and services. In addition, it gives them an idea of how they compare with other providers in the industry or market. A medical professional panel is especially beneficial for a paid medical survey.

Let's see how a panel such as this works. Medical professional panels collect real-time data from contributors for the purpose of a research project. Private Equity firms and management consultancies are also interested in paid medical surveys. To name a few uses, PE firms and consultancies use this data to make investment decisions, contribute to a research project or analyse a company's health. For a year in review in healthcare private equity, Bain has an article linked here

When a contributor provides data to the medical professional panel, they are able to collect it and synthesise it in one place. The panel gathers all of this information and shares it with the company that requires the research. For more information, check out our How It Works page.