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6 min

7 tips for choosing a healthcare survey panel for your project

A guide on how to choose a healthcare survey panel for your survey project

GrapeData
Sep 18, 2022
Healthcare
B2B market research
B2C market research

An Introduction to Healthcare Survey Panels

Healthcare is one of the most important industries in the world. It's also a sector that relies heavily on surveys and research to show its impact and effectiveness, as well as to improve upon existing services. For instance, Human Resources for Health recently published a study that examines survey data to predict how safe maternal healthcare providers felt during the Covid-19 pandemic. Similarly, consulting companies, PE firms, and research institutions also conduct global surveys on healthcare. If you’d like a general overview of industry surveys including healthcare you can read our blog post on 3 types of industry surveys that a company could run.  

In order to do this, they sometimes partner with a healthcare survey panel. These panels help them to source participants, run the survey, and collect data for analysis. 

How to Choose a healthcare survey panel for your project

The good news is that there are plenty of healthcare survey panels that can help you get started! The bad news? With so many options available, it might be hard to choose which one is right for your healthcare survey project. This might be due to budget constraints and other factors. To help you find the perfect fit for your needs, we've put together this guide with tips on how to choose a healthcare survey panel:

1. Know what you need from a healthcare survey panel and why

The first step in choosing a healthcare survey panel is to know what you want to achieve with the survey. Do you want to get feedback on your healthcare product or service? Or are you looking for insights about healthcare trends in your region? Once you decide on the purpose of your survey, you can think about what questions will help achieve that purpose.

Next, decide who should take part in your research. If it’s a local project, then it makes sense to target people who live in the area where they will be conducted—but if this is a global project and geography is important, then perhaps there are specific groups that would benefit from taking part (elderly people in private care in Florida for example).

The final step is to decide what kind of data you need from your survey. Will it be qualitative or quantitative? What questions would best help achieve your purpose? How will you distribute the questionnaire, and how will you collect responses?

Having a rough idea of the questions can help you give a sense of direction. With these questions in mind, you can then go ahead to the healthcare survey panel and have a discussion. 

2. Look at the healthcare survey panel’s past projects

As you’re looking at the survey panels available, it’s important to look at their past projects in this sector. For example, if you are doing a patient satisfaction project, then you may want to see how many satisfaction surveys they have done before. This way, you can get an idea of their success rate and what sort of demographics they typically reach.

You should also look at the types of questions that are being asked. Are they relevant to your project? This will help you gauge whether or not the panel would be a good fit for your needs.

3. Review the healthcare survey panel provider's history and business practices 

When you're choosing a healthcare survey panel provider, it's important to understand the company's history and processes. Ask about the provider's previous projects, how long they've been in business, and how many surveys they've completed for clients. Look at samples of their work to get an idea of the quality of their results. 

At Grapedata, we believe in transparency for our clients and contributors. If you'd like to know about some of our past work, reach out to sales@grape-data.com for an initial call. 

You can also check out reviews from other customers on sites like Trustpilot! If you see positive reviews, consider reaching out to those customers directly and asking them questions. 

4. Choose a healthcare survey panel that demonstrates experience and integrity

The best way to go about this is to ask the panel if they can provide references from their current clients. If you choose not to do this, then look for panels with a proven track record in terms of past client satisfaction and research experience, as well as business practices that align with your own values and goals. If you'd like to know more, check out our How it Works page for more information on healthcare survey panel compliance.

5. Understand your target audience for your healthcare survey

The target audience for your healthcare survey will be different for every project. It’s important not to assume that you know who will participate in your survey or are even interested in participating. Do your research and find out who it is that you want to reach!

You can use a variety of tools to help identify the target audience for your healthcare survey:

  • Google Analytics
  • Facebook Ads Manager
  • LinkedIn Groups and LinkedIn Ads

Once you have done your own research, you can then reach out to the panel provider with what you’re looking for.

6. Check how the panel sources survey respondents

Some general points to note while choosing a healthcare survey panel are the following:

  • Does the provider have a diverse panel?
  • How does it select respondents for its surveys?
  • Is it trying to collect data from people with specific characteristics (such as age, gender, income level, etc.)?
  • Are there incentives for participating in the survey?

Before beginning your research, it's important to familiarise yourself with the recruitment process of the panel that you're interested in working with. Usually, the quality of a survey panel is determined by its composition and how it was recruited. 

To ensure that your project will yield high-quality data, pay attention to how your respondents were recruited and make sure the healthcare survey panel has access to the right participants for your survey topic. For example: if you are looking for surgeons who use particular equipment, then look for past cases from the healthcare panel provider.

7. Explore panels that provide custom-recruiting

Your best friend to source respondents for a healthcare survey is a company that focuses on custom recruiting.

Custom-recruitment means the panel provider has built up their own list of people who have agreed to be contacted about new research opportunities, but it also means they can choose specific demographic groups (e.g., all females aged 40-50 who have Medicare coverage), create custom quotas and attributes, or even use your own existing data sources as the basis for their recruiting efforts.

The reason you want to use custom-recruited panels is that they’re more likely to give you exactly what you need—a representative sample of your target population.

Summing up healthcare survey panels

Choosing the right healthcare survey panel can make all the difference between a successful and unsuccessful project. The key is to know what you need from your panel, look at their past projects in healthcare surveys, review their experience and integrity, understand your target audience for this type of project, and pay attention to how they recruit survey respondents. 

If you have a healthcare survey project in mind, feel free to drop us a line at sales@grape-data.com to see how we can help you.